Apple Market Share Explodes in December
Apple Market Share Explodes in December
by , 1:00 PM EST, January 2nd, 2008
Apple market share zoomed from 6.8 percent in November to 7.31 percent in December 2007. However, in the last two days of December it rose to 8.01 percent according to Net Applications on Wednesday.
The market share is measured by browser activity at sites across the Net Applications network. The rise from November represents an 18 percent increase in market share in about a month.
Net Applications noted that those sites getting hits from the iPhone has also risen dramatically, from 0.09 percent in November to 0.17 percent in December.
"Another interesting aspect of this data is that these [Mac] numbers do not include visitors using Windows on Mac hardware via Boot Camp or other program. Therefore, these numbers actually understate the market share for the Mac. We have no way of telling by how much, however," Net Applications reported. Their market share methodology is explained on the home page.
Observer Comments
Wed Jan 02, 2008 6:41 pm Subject: NOT "Market share"
I wish that these guys would stop calling their data "market share," as it is confusing and potentially deceptive. They simply count "hits" on various web sites. That is useful for those who design and manage web sites, but not much for anyone else. It does NOT mean anything about the usual definition of "market share," which is based upon sales.
Consider this analogy. You count the vehicles going by a certain point on an Interstate Highway. From that, you might figure that large trucks make up 20% "market share" for vehicles. If you did the same count on some backwoods roads here in Oregon, the "market share" for logging trucks might be closer to 80%. That's just what Net Applications is doing.
Wed Jan 02, 2008 6:48 pm Subject: Re: NOT "Market share"
QuoteYou are correct that the research stinks as a predictor of market share, but it IS GOING UP!!!!gslusher wrote:
I wish that these guys would stop calling their data "market share," as it is confusing and potentially deceptive. They simply count "hits" on various web sites. That is useful for those who design and manage web sites, but not much for anyone else. It does NOT mean anything about the usual definition of "market share," which is based upon sales.
Consider this analogy. You count the vehicles going by a certain point on an Interstate Highway. From that, you might figure that large trucks make up 20% "market share" for vehicles. If you did the same count on some backwoods roads here in Oregon, the "market share" for logging trucks might be closer to 80%. That's just what Net Applications is doing.
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