The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Mac, PC Named Best Commercial Characters

Mac, PC Named Best Commercial Characters

by , 8:35 AM EST, January 2nd, 2008

Apple's Mac and PC transcended the ranks of commercial spokesmen in 2007 to become USATODAY's best ad-based characters of the year. The characters were portrayed by Justin Long and John Hodgman and appeared in 17 advertisements throughout the year.

John Hodgman and Justin Long in Apple's Get a Mac campaign.

The advertisements were conceived by TBWA/Chiat/Day and "masterfully humanize a complex technical comparison," according to USATODAY.

Mike Lear, associate creative director from the advertising firm The Martin Agency, added that the Mac and PC ads are "absolute perfection."

The impact of TBWA/Chiat/Day on Apple's advertising world went beyond selling iMacs last year. The company was also behind the successful marketing campaign for the iPhone.

An ad that showed off iPhone features began airing before the combination iPod and smart phone launched at the end of June was so enticing that USATODAY dubbed it the "Make me want to buy it now" commercial of the year.

Alfred University marketing professor William Ward commented "Apple gets it. The ad clearly demonstrates the benefits. Most companies aren't able to do 'simple' -- but Apple takes a pretty complicated product and makes it simple."

Recent Headlines - Updated October 4th

Fri,6:17 PM
Apple Music - Guided Tour: Connect (Video)
5:22 PM
Last Chance for Titan MFi-Certified Lightning Cable: $24.99
5:18 PM
Tim Cook: The NSA Won’t Be Asking for Backdoors (Anymore)
4:30 PM
OS X Security is a Lot Better Than You Thought
1:57 PM
Apple Watch Coming to Target October 18
1:20 PM
The Complete Guide to an OS X Clean Install of El Capitan
1:16 PM
TMO Daily Observations 2015-10-02: Amazon Blocks Apple TV, iFixit Tears One Down
9:02 AM
iPhone 6s/6s Plus: Turning Off Individual Live Photos
Thu,9:14 PM
Apple Reportedly ‘Seals Deal’ on on 777,000 Square Foot Landmark Campus
6:37 PM
Amazon Jumps the Shark and Kicks Apple TV and Google Chromecast off Store
5:51 PM
ChargeIt! Dual-Output Car Charger: $22.95
2:01 PM
TMO Daily Observations 2015-10-01: OS X El Capitan First Impressions
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!