The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Mac, PC Named Best Commercial Characters

Mac, PC Named Best Commercial Characters

by , 8:35 AM EST, January 2nd, 2008

Apple's Mac and PC transcended the ranks of commercial spokesmen in 2007 to become USATODAY's best ad-based characters of the year. The characters were portrayed by Justin Long and John Hodgman and appeared in 17 advertisements throughout the year.


John Hodgman and Justin Long in Apple's Get a Mac campaign.

The advertisements were conceived by TBWA/Chiat/Day and "masterfully humanize a complex technical comparison," according to USATODAY.

Mike Lear, associate creative director from the advertising firm The Martin Agency, added that the Mac and PC ads are "absolute perfection."

The impact of TBWA/Chiat/Day on Apple's advertising world went beyond selling iMacs last year. The company was also behind the successful marketing campaign for the iPhone.

An ad that showed off iPhone features began airing before the combination iPod and smart phone launched at the end of June was so enticing that USATODAY dubbed it the "Make me want to buy it now" commercial of the year.

Alfred University marketing professor William Ward commented "Apple gets it. The ad clearly demonstrates the benefits. Most companies aren't able to do 'simple' -- but Apple takes a pretty complicated product and makes it simple."

Recent Headlines - Updated June 25th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Fri,7:00 PM
Apple Kills the Thunderbolt Display - Will the Mac Pro Be Next?
6:54 PM
6 Great Display Choices for Your MacBook Pro and Mac Pro
6:25 PM
Apple Drops 2.81% in Broad Brexit Selloff
5:01 PM
G Cloud Unlimited Backup for iPhone and Android: 5-Year Subscription for $29.99
1:46 PM
TMO Daily Observations 2016-06-24: Goodbye Thunderbolt Display, Spinning off the Mac
11:48 AM
Plex Media Server Turns 1.0!
9:05 AM
OS X: Using Policy Banner for Custom Login Screens
Thu,9:01 PM
Apple Discontinues Thunderbolt Display, Directs Customers to Unspecified 3rd Party Displays
8:55 PM
Apple Adds RAW Support for 15 DSLR Cameras from Canon, Olympus, Panasonic, Sony
6:20 PM
How to Display Calories or kJ on your iPhone/Apple Watch Health Apps
5:20 PM
Ingrein ‘Smartclock’ Shows Important Notifications to Help You Detach from Your Screen
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!