Best Buy Wants to Expand Mac Sales
Best Buy Wants to Expand Mac Sales
by , 2:55 PM EST, January 9th, 2008
Best Buy wants Apple to expand its Macintosh store-within-a-store presence in its stores this year, according to Ben Reitzes, an analyst with UBS. The goal is for a presence in 500 Best Buy stores by February 2009 versus the current 270.
Best Buy already sells iPods in about 900 of its stores, but the Macintosh opration is different, according to C|Net. In that operation, Best Buy allows Apple to set up its own retail space in their stores and control the customer experience.
Tom Krazit wondered, however, if Apple can maintain that special arrangement as it continues to take market share away from PC vendors -- who might increasingly object to special treatment by Best Buy. Meanwhile, TMO notes, the Macintosh sales success is apparently being noticed by Best Buy and both companies don't mind making considerable money in the current arrangement.
Observer Comments
I disagree with the perception that this is some how special treatment by Best Buy towards Apple. Best Buy has a long history of having manufacturer Representatives set up shop in their store to sell their companies' products to Best Buy customers. IBM and Cannon have both done it for their printers in my personal experience. Verizon, US Cellular, and T-Mobile have also done it for their cell phones. The difference is scale, but the concept is the same.
Any ways, Best Buy has never seen their sales team's job as selling computers, it's always been Best Buy's opinion that computers sell themselves, what they want their sales team to do is sell the cables, ink, paper, accessories, and service plans that go with the computers. If a customer has to come back for something for their computer after taking it home, Best Buy saw that as a sales failure on the part of the Best Buy Sales Associate.
I purchased a 4GB flash drive made by Geek Squad. The packaging said good for both PC and Macs. Ha. Just try and get it to work on a Mac!!! It opens with a disc and a hard drive neither of which will work with Mac. The directions have pages for PC and nothing for Mac. and then try to help on the phone - no-one is in the store to answer a phone! Mac would have to ensure they have their own Support and Service Department if they go to Best Buy.
I think the Geek Squad needs to go back to their desert island and rethink their Flash Drive by taking a Mac expert along with them.
It is true that Best Buy is more focused on accessories than computers. I work at one
While we would do our hardest to not let someone buy a crappy computer, we'll at least make sure they are aware of the upgrades they'll want, and customers usually buy one or two then and there. Our focus is to make sure that people shopping at Best Buy get the complete experience, so that they are not disappointed with their products.
As for the flash drive; it would probably take too much money to re-write all of the manuals to include mac support. As far as I know, U3 is not widely available on mac. U3 would be the two separate drives that popped up. That is not a GeekSquad issue; U3 was not invented by them. You need to strip the drive of its U3 software, and possibly reformat the drive in the mac file system.
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