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New Get a Mac Ad Touts Time Machine

by , 11:00 AM EST, January 14th, 2008

Apple introduced a new Get a Mac commercial on Sunday that shows off Leopard's Time Machine. The ad includes John Hodgman in his familiar PC role, and Justin Long as Mac, Mac, Mac, Mac, and Mac.

*Apple's Time Machine* ad.**

Like several prior commercials in the popular Get a Mac campaign, Time Machine touts the benefits of Mac OS X over Microsoft's Windows operating system.

The Mac and PC characters were recently named the best ad-based characters of the year by USATODAY. The characters "masterfully humanize a complex technical comparison," according to the publication.

Time Machine is available on the Apple Web site in the QuickTime format.

[Thanks to TMO reader Bryanyc for the heads up.]

Observer Comments

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Close Name:jbruni Posts: 104 Joined: 14 Jul 2006
Mon Jan 14, 2008 12:12 pm Subject: Extolling features

It's good to see them talking about Mac features again instead of making PC look like a dufus -- not that the dufus ones weren't funny.

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Close Name:Guest
Mon Jan 14, 2008 12:57 pm Subject: Very funny

A very good job of explaining a technical feature in 30 seconds.

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