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TMO at MWSF - Attendees React to Steve Jobs Keynote

by , 3:30 PM EST, January 15th, 2008

If attendees of the Macworld Keynote could sum it up in a word, the word would be "great." One after another, attendees gave the keynote solid reviews, but none appeared blown away or wildly excited about Apple's new products.

Software engineer Mike Kreuckenberg could think of "no disappointments," but also wasn't planning to buy anything announced at the show. Similarly, Jim Dandy of 24-7 Lighting Services thought this keynote was "better" than the others he's seen, and liked the new products: MacBook Air, Time Capsule, and the updated Apple TV. But he saved the best review for Randy Newman's performance at the close of the presentation.

Bob "Cowboy" Andres, a dentist and aspiring rock star, was still digesting the news from the Keynote when we spoke with him. He's been to "quite a few" (about 5) keynotes, and this one didn't distinguish itself noticeably from others. "The new Apple TV... I think that's going to be great," he said, and he plans to buy one, along with one of the new Mac Pros announced last week. As for the MacBook Air, he said, "I really want one of those but can't buy that many computers."

Few of those we talked to felt anything important was missing from the keynote. But Carmen Pearson, a publicist for Game Loft, said this was her first keynote. She had a good review for Steve Jobs' performance ("He's a great speaker" who "presents his products really well"), and is planning to buy the new MacBook Air because she travels often. But the iPhone announcement was "disappointing" because there were no announcements about mobile gaming. Ms. Pearson is waiting for the iPhone SDK to hit the market before she considers buying an iPhone.

"It was great" -- this was the mantra from attendees leaving the Keynote hall, and Mr. Kreuckenberg was one of those to chant it. Mr. Kreuckenberg "had heard the rumors about the thin MacBook," and liked the product, but won't be purchasing one because he doesn't travel "that much."

On the way out of the hall, we ran into Shawn King, host of the radio show Your Mac Life, and a veteran of Jobs keynote addresses. "Jobs' performance seemed a little off," said Mr. King, but the products were "great." Mr. King said he felt like Jobs "gave and took away" with some of the announcements. For example, Apple updated the iPod touch but will charge $20, and announced movie rentals but won't provide them until 30 days after the DVD release.

All in all, the attendees seem to agree: it was a solid showing from Apple -- a great keynote -- but it seems unlikely that this keynote will go into Jobs' portfolio of expectation-shattering presentations.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Guest
Subject: I will be buying

one of each!

Close Name:wilf53 Posts: 41 Joined: 18 Oct 2007
Subject: Better than most...

I'd say, when it comes to product announcements. I have been one of those who haven't got the idea about Apple TV, but now I do - when movie rentals will come to Europe, that is, and when I bother to buy a TV - but still.
But I have been holding off buying a new laptop and it seems like I did the right thing. Just want to see some benchmark first, on that little thing.
But one item on my list is definitely the Time Capsule, which I guess I will buy together with Leopard.
Strange that not anyone so far has been commenting that this was a real Mac-keynote? If you look away from the update to the iPhone and the iPod Touch, it was all about Macs and Mac-peripherals and applications (iTunes etc.)

Maybe that was why the market reacted negatively?

Close Name:gslusher Posts: 2088 Joined: 13 Nov 2002
Subject: Comments

"Ms. Pearson is waiting for the iPhone SDK to hit the market before she considers buying an iPhone."

That has to be one of the lamest "reasons" I've heard. If she buys an iPhone now, she'll be able to play games or whatever when the applications come out.

"Mr. King said he felt like Jobs "gave and took away" with some of the announcements. For example, Apple updated the iPod touch but will charge $20, and announced movie rentals but won't provide them until 30 days after the DVD release."

That is very likely the condition that the studios imposed. Why does King place the onus on Apple?

"All in all, the attendees seem to agree: it was a solid showing from Apple -- a great keynote -- but it seems unlikely that this keynote will go into Jobs' portfolio of expectation-shattering presentations."

The third-to-last word is critical. There was so much hype and rumor-mongering by Wall Street "analysts," Mac sites, and many others that, if Jobs had announced contact with an alien civilization, it wouldn't have "shattered expectations."

Close Name:nealg Posts: 123 Joined: 22 Mar 2006
Subject:

I am not hearing anyone complain about the 20 bucks for increased functionality on the Touch. I am sure no one is going to hear any complaints about essentially adding a gps device to the iPhone for free. There were many who bought iPhones who were willing to buy a separate gps device. For many, this upgrade will suffice.

As a shareholder, I think there is a sleeper here that many are not considering. I think the Time Capsule Backup Appliance may be a big revenue generator for Apple. For anyone that buys a new machine that needs a backup device, this could be it. And this could easily add several hundred dollars per purchase. The other thing that this does is it will get me to upgrade one of my home computers to Leopard to be able to use it.

JMO though.

Neal

Close Name:Guest
Subject: Apple's Boring Keynote

Hello Mac Fans, Let me just start by saying I am a diehard apple guy. I own 5 macs from the pro to the mini i also own the Iphone. I've been waiting for this day to come since the last Macworld keynote in 07 and I must say this keynote was by far the worst ever. Don't get me wrong Stevo did his thing as he always does but this years keynote had no punch to it, No Innovation. The New time capsule was the only product that brought excitement to my lil heart and I will definately own one.

The Iphone upgrade was talked about like it brought astounding upgrades, But it was basically a new way of doing what you could already do. Apple is a very smart company. You look at all these companies jail breaking the Iphone all for what Native apps and a new icon so what does apple do to hold us suckers at bay. they give us a basic way to add a icon to fill up our lovely screen (wow) and tell you a SDK for native apps is coming late next month thanks apple.

Too much time was spent on talking about nothing.

The movie rental's and Itunes upgrades blah blah blah, Seems that number 2 and 3 of this keynote would have been better suited for another function other than Macworld where you think of technology unlike anthing anyone else is doing, Mac style. Its suppose to be the Mac CES.

The new MacBook Air its cool and really made for that person who lives off of the hard drive but it doesn't introduce anything new just a new way of doing it.
At this point it looks like apple is looking for suckers to help hold off us real Mac Die Hards for the real stuff.

further more all of the things we saw at Macworld were leaked weeks before so that too shows how unapple like this keynote was and should have been a sign from the door that we were not going to see anything special this year and right now the shareholders are probably thinkin " lets get out now while we still have some profit left lol" Me being one...

Ps Intruducing the New standard 8 core mac pro at macworld would have made more sense than a week before.

Close Name:Guest
Subject: Re: I will be buying

"To each his Own"

Close Name:Guest
Subject: Great Keynote...Leave Newman in the home next time.

It was unfortunate to end a great keynote with a cranky old hippy. Make great electronics = make lots of $. Start spouting political non sense = tick people off.

Bad form

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