The Mac Observer

Skip navigational links

TMO at MWSF - Macworld by the Numbers

by , 3:40 PM EST, January 15th, 2008

SAN FRANCISCO - Steve Jobs, in addition to his four part keynote, spiced up the presentation with a lot of numbers that told the story of Apple's recent sales successes.

• Apple has sold 5 million copies of Leopard in three months. It was the most successful OS release in Apple's history. Mr. Jobs estimated that 19 percent of Mac users are using Leopard and 81 percent are on Tiger.

• Four million iPhones have been sold since the launch, exactly 200 days ago. That's an average of 20,000 iPhones per day. In the overall market in the U.S. for smart phones, the iPhone market share is 19.5%. That's exceeded only by RIM at 39%.

  • RIM - 39%
  • Apple - 19.5%
  • Palm - 9.8%
  • Motorola - 7.4%
  • Nokia 3.1%
  • All other 21.2%

These number are for the third quarter of 2007, and Apple expects the numbers to be even better for the 4th quarter.

• iTunes. Apple has sold 4 billion songs with a record breaking 20 million songs on Christmas day. There are 6 million songs in available to purchase. Apple has sold 125 million TV shows and 7 million movies. The last two numbers are more than all other sources combined.

YouTube has 50 million videos available. There are 125,000 video and audio podcasts available to iTunes.

It's likely that the sheer size of these numbers were instrumental in bringing all the Hollywood studos on board with the Apple TV, take 2.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Guest
Subject: Correction.

Missing 3 zeroes on the 20,000 record breaking day. Should be 20,000,000.

Close Name:wilf53 Posts: 41 Joined: 18 Oct 2007
Subject: And the market...

... goes wild, like always when Apple presents good results and superb products; the shares fell below 170 $
I guess they were in shock; oh no! No new iPods! Oh no! Only 4 million iPhones! This spells disaster! Doom!

Oh well, I know the whole American stock market took a beating, but still... it is good to see that traditions are kept;)

Close Name:Guest
Subject: 4 billion songs

4 billion songs sold..and 110 million iPODs sold ... that's only 36 songs per iPOD. people must be underutilizing their iPODs..

Close Name:gslusher Posts: 2088 Joined: 13 Nov 2002
Subject: Re: 4 billion songs

Quote
Anonymous wrote:
4 billion songs sold..and 110 million iPODs sold ... that's only 36 songs per iPOD. people must be underutilizing their iPODs..


The device is the "iPod," not "iPOD."

Jobs has said several times that most of the music people have on their iPods is from their own CD collections and "other sources," which shall go nameless.

FWIW, 36 songs/iPod is probably a INCREASE. As I recall, that used to be in the low 20s.

Comment on this Article


You cannot edit your comments.   You cannot delete your comments.

Comments are currently closed. Please email the author instead.


Recent Headlines - Updated November 8th

Sat, 7:58 PM
News - Apple TV 3.0.1 Update Fixes Missing Content Bug
Fri, 7:45 PM
Rumor - Taiwan Leak Shows Verizon UTMS/CDMA iPhone for Q3 2010
6:40 PM
News - iPhone Moves Into RadioShack
6:30 PM
News - Apple to Open Stunning Paris Apple Store in Le Louvre on Saturday
5:43 PM
Free on iTunes - Dictionary, Dictionary, Dictionary, And More
4:09 PM
John Martellaro's Blog - Particle Debris (week ending 11/6) Failure IS an Option
3:32 PM
Games - The Latest App Store Games: Gravity Sling, RocketBird, Ground Effect, Checkers!
2:25 PM
Games - Star Soccer 2010 for Mac Puts Gamers in Role of Up-and-Coming Player
2:15 PM
How-To - The Mysteries of Rosetta Housekeeping
1:33 PM
News - iPhone Game Developer Sued for Collecting User’s Cell Numbers
1:17 PM
Games - Warhammer Online Expands Trial Play Option
11:19 AM
Rumor - Apple May Be Bringing RFID to the iPhone

The Mac Observer Reader Specials

  • TypeStyler For Mac OS X is Now Shipping! Download The Free Fully Functional 60 Day Tryout at www.typestyler.com
  • RamJet Memory: Mac Pro 8-core 8GB Kit $199.99, 4GB Kits $109.99! Sale on MacBook and MacBook Pro 8GB kits $549.99! New MacBook DDR3 2GB for $49.99. iMac and Mac mini 4GB Kits for $79.99! 1TB SATA Hard Drives for $109.99! Click here
  • OWC: Get the Right Memory for Your Mac Top Quality, Competitive Price, Lifetime Backed Free Expert Support + Installation Videos too! MacBook & mini 8GB, iMac 16GB, Mac Pro up to 32GB. Click here
  • Poker Mac If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
  • For the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.

  • Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!