Interesting.
There are exceptions though.
Rush Limbaugh and I believe Shrub are both Mac users.

I am surprised by the Less Modest aspect.

Winusers are pretty closed minded, it's true. But I've met a few Mac fanboys that are the same way.

Obviously, "open-minded" refers to the initial break with convention to use a superior product. However, doesn't "assured of their own superiority" indicate a somewhat closed mind?

Lol, it's wonderful how a Mac user can turn "arrogant" into "healthy self-confidence". In my experience, the majority of mac users are smug, self-assured jerks, but wrongly so. While busy pointing out the flaws in others, they rarely look at their own flaws. That's not "healthy self-confidence" that's conceit and improper pride.

I say this as someone who owns two macs. I refuse myself to call myself a "Mac user" so as to dissociate myself from the negative image "Mac users" have cultured for themselves (and are actually proud of!).

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Anonymous wrote:
Lol, it's wonderful how a Mac user can turn "arrogant" into "healthy self-confidence". In my experience, the majority of mac users are smug, self-assured jerks, but wrongly so. While busy pointing out the flaws in others, they rarely look at their own flaws. That's not "healthy self-confidence" that's conceit and improper pride.

I say this as someone who owns two macs. I refuse myself to call myself a "Mac user" so as to dissociate myself from the negative image "Mac users" have cultured for themselves (and are actually proud of!).

You mis-characterize the study. They weren't found to be open minded, they were found to think they are more open minded.

They also said they are better than other people, but that doesn't mean they are. I'm quite sure neo-nazis would reply the same way, but that would be a reflection of their self image.

The study does not say people who are "highly" open-minded are more likely to buy a MAC. It says people who bought a MAC are more likely to "describe themselves as" "highly" open-minded, which itself makes no sense. They aren't just open to new ideas they're like totally open to new ideas.