The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Nielsen Reports Big Gains for iTunes, Apple Store

Nielsen Reports Big Gains for iTunes, Apple Store

by , 3:55 PM EST, January 22nd, 2008

Nielson Online reported dramatic gains on Tuesday for Apple's iTunes channel and the Apple Store in 2007. Total purchases at the Apple store rose from 207,000 in November 2006 to 394,000 purchases in November 2007. iTunes visits were up 28 percent in the fourth quarter, year over year.

The key findings in the Nieleson report were:

  • In Q4 2007, Web traffic to the Apple parent company grew 18 percent year over year, from a three-month average monthly unique audience of 39.6 million to 46.8 million.
  • Total minutes at the Apple parent company grew 14 percent year over year, from 8.8 billion in Q4 2006 to 10.0 billion in Q4 2007.
  • Total purchases at The Apple Store grew 90 percent year over year, from 207,000 purchases in November 2006 to 394,000 purchases in November 2007.  
  • iTunes, Apple Store and .Mac were the top three fastest growing Apple Web channels year over year in Q4 2007

The fastest growing Apple Web channels, Q4* year over year (U.S., Home and Work) were as follows. iTunes: up 28 percent, the Apple store: up 15 percent, and .Mac: up 3 percent.

* Quarterly Web traffic based on a three-month average monthly unique audience.

Recent Headlines - Updated May 24th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Tue,10:25 AM
Star Wars as an Infographic is Fantastically Awesome
9:15 AM
El Capitan: Adjust Safari’s Reader Settings
8:00 AM
Rob Enderle Calls Apple ‘Desperate’
Mon,8:40 PM
Dubious Study Says Fitbit Sucks at Heart Rate Tracking
6:16 PM
Chance the Rapper Sounds the Changing of the Guard on Apple Music and Streaming
5:27 PM
CyberGhost VPN Premium Plan 3-Year Subscription: $39.99
5:00 PM
4K UHD TV: Samsung and Sony Are Passing on Dolby Vision - Why It Matters
4:43 PM
Apple Music Paves Industry Pricing Path, Spotify Follows
3:45 PM
TMO Background Mode: Interview With AquaMinds Co-founder Scott Love
2:37 PM
Patent Lawsuit Targets iPhone for Making Phone Calls
1:51 PM
TMO Daily Observations 2016-05-23: iPhone Calling Patent Lawsuit, Fitbit Heart Rate Accuracy
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!