The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Drops Out of NAB Show

Apple Drops Out of NAB Show

by , 4:40 PM EST, February 7th, 2008

Apple has announced that it will not have a booth at the National Association of Broadcasters (NAB) show in April, according to TVTechnology on Thursday.

According to the report, Apple is cutting down on its trade show participation.

"Apple is participating in fewer trade shows this year" said Anuj Nayar, senior manager of PR at Apple. "Often there are better ways to reach our customers. The increasing popularity of our retail stores and Apple.com Web site allows us to directly reach more than 100 million customers around the world in innovative new ways."

Apple declined to comment on whether it plans to return in the future. Last year, Avid, a competitor to Apple in that market dropped out as well. Despite the cancellation of Apple's booth at the NAB show, Dennis Wharton, a spokesman for NAB said, "We’re talking about some on-site business opportunities with Apple."

Recent Headlines - Updated March 4th

Tue,9:30 PM
David Sparks Debuts ‘Workflow Video Field Guide’ for iOS Automation
9:11 PM
Gartner Says Apple Beat Samsung in Smartphones in December Quarter
5:38 PM
Nissan-Renault CEO Says Apple Car Is ‘Good News for Us’
5:08 PM
White Hat Security Hacker Bundle: $49
2:34 PM
$415M Settlement in Apple, Google Anti-poaching Case gets Preliminary OK
1:23 PM
TMO Daily Observations 2015-03-03: Google’s MVNO Plans, Apple Pay Scammers
11:45 AM
iOS 8: How to Set Up Your New iPad or iPhone - Those Questions!
9:52 AM
Google Ready to Launch it Own Cell Service Network
9:04 AM
Pebble Adds Steel to its New Time Smartwatch Lineup
Mon,10:49 PM
Apple’s World Gallery Highlights iPhone 6 Photographs
10:30 PM
Samsung Innovation: Samsung Pay and an iPhone 6 Lookalike
7:33 PM
Dragon Dictate for Mac 4: $99.99
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!