The Mac Observer

Skip navigational links

Choose text size: Select small text. Select medium text. Select large text.

Featured Article: TMO Contest - TMO Announces Macworld Expo Pass Winners

Apple Drops Out of NAB Show

by , 4:40 PM EST, February 7th, 2008

Apple has announced that it will not have a booth at the National Association of Broadcasters (NAB) show in April, according to TVTechnology on Thursday.

According to the report, Apple is cutting down on its trade show participation.

"Apple is participating in fewer trade shows this year" said Anuj Nayar, senior manager of PR at Apple. "Often there are better ways to reach our customers. The increasing popularity of our retail stores and Apple.com Web site allows us to directly reach more than 100 million customers around the world in innovative new ways."

Apple declined to comment on whether it plans to return in the future. Last year, Avid, a competitor to Apple in that market dropped out as well. Despite the cancellation of Apple's booth at the NAB show, Dennis Wharton, a spokesman for NAB said, "We’re talking about some on-site business opportunities with Apple."

Observer Comments

Show: Subjects Only | Full Comments
Close Name:burrito Posts: 177 Joined: 07 Aug 2005
Thu Feb 07, 2008 6:11 pm Subject:

*puts on best darth vader voice*

NOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!


 Reply | Quote
Close Name:Guest
Thu Feb 07, 2008 6:34 pm Subject: Wow, they must have really screwed the pooch on Project-X

Apple is used by basically the entire industry that NAB caters to. There must have been some pretty big thing that wasn't ready for Apple to just throw in the towel. Maybe they were betting on something big and not working on changing ANYTHING else that was shown last year?

It's disappointing, in any case.


 Reply | Quote
Close Name:Guest
Thu Feb 07, 2008 7:58 pm Subject: Or....

Yeah or the economy is definitely in a downturn and trade shows are usually one of the things that get cut from budgets. And considering that Apple's comment that they have other and better ways to get word on their products out, I'd pretty much take this at face value.

Not everything is secret doom and gloom folks. Sometimes it's just economics.


 Reply | Quote
Close Name:Guest
Thu Feb 07, 2008 8:15 pm Subject:

This growing trend is a shame. I count on attending NAB every other year or so to interact with company representatives. Even when I'm not able to attend, the media reporting from the show allows me to get up-to-speed on what the market is doing. And Apple usually had some pretty nice free training sessions with some great guests. Oh, well.


 Reply | Quote
Close Name:Guest
Thu Feb 07, 2008 10:22 pm Subject:

the consumer market is a bigger cash cow than the creative professional field.

it's apple, inc. bitches!


 Reply | Quote
Close Name:Guest
Fri Feb 08, 2008 12:51 pm Subject:

Avid won't be there either.


 Reply | Quote
Comment on this Article


Guest Posts Visible. Hide Them.
Back to top  Page 1 of 1    

You cannot edit your comments.   You cannot delete your comments.
Log in | Register | Having Problems? Reset TMO Cookies & Try Again
Username:   Password:   Log me on automatically each visit   

You are not logged in, and this post will appear as "Guest." Log in with your username and password from the TMO forums. If you do not have a username, you can register here.
Please note that guests are limited to including a maximum of two URLs per post.

Post A Comment
  Subject


  Your Comments



Please enter the word exactly as you see it in the image above. Registered users aren't prompted for this. Having trouble reading the image get a new one.

Recent Headlines - Updated Saturday, November 29th, 2008

Sat., 9:00 PM
Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad
Fri., 12:45 PM
Podcast - Mac Geek Gab #178: Batch Permission Changes, Encrypting Follow-up, Re-Enabling AirPort, and GigE speeds
Thu., 1:30 PM
iPO Review - Scosche kickBACK iPhone case
7:00 AM
Happy Thanksgiving from TMO!
Wed., 6:00 PM
TMO Appearances - Nancy Gravley Joins MacJury Gift Guide
5:15 PM
TMO Visits The Bay, a Premium Apple Reseller in New Zealand
3:25 PM
iPO Oh the Games You'll Play - iPhone: The Wii of Handheld Gaming Devices?
2:15 PM
Sonnet Releases Simply Fast FireWire 800 to 400 Adapter
1:10 PM
Mac Gaming News - Disney Plans 1st Annual PotC Online Thanksgiving Event
12:05 PM
iPodObserver - UK Shuts Down iPhone 3G Ad
11:15 AM
TMO Appearances - Jeff Gamet on MacJury Gift Guide
10:30 AM
TMO Contest - TMO Announces Macworld Expo Pass Winners
9:50 AM
PhotoCopy 1.1 Adds iPhoto Event Support
9:15 AM
Acclivity Buys MYOB US
8:30 AM
Review - Bento 2 Holiday Pack
7:50 AM
Microsoft Offers Black Friday Office Discount
7:30 AM
iPO Quick Tip - iPhone: Google Street View
 

The Mac Observer Reader Specials

Apple Stock Quote

  • AAPL: $92.47. Change Today: +3.54.
  • (Prices delayed up to 20 minutes.)
  • Discuss in our Apple Finance Board

Hot Topics

What's the buzz? These articles have TMO readers talking.

Top Deals From DealsOnTheWeb