The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Piper Jaffray: Positive Outlook for iPod Sales

Piper Jaffray: Positive Outlook for iPod Sales

by , 1:20 PM EST, February 26th, 2008

Piper Jaffray's Gene Munster said on Monday that while it's too early to make a definitive call on Apple's March Quarter iPod sales, a close look at the NPD sales numbers from January, projections and the iPod Shuffle price decrease on February 19 suggest that Apple will meet year over year sales numbers.

In a research note obtained by iPO, Mr. Munster made these key points:

  • While it is way too early to make a definitive call on March qtr iPod units, we have analyzed the first month of NPD data (Jan.) for the quarter and found that it suggests iPod units of 9.5m-10.3m.
  • Street consensus for March qtr iPods is 10.8m, representing a 2% y/y increase; the mid point of the 9.5m-10.3m range suggests a 6% y/y decline.
  • We see this data point as a slight positive, given recent Street chatter of a very weak iPod number for the qtr, and we note that the monthly contribution we have factored in for Feb. & March may prove too conservative given the iPod shuffle price cut on 2/19, leading to a more back-end-loaded qtr for iPod units.

Mr. Munster pointed to the price cut for the iPod shuffle as a key factor and will drive sales to a greater extent than previous cuts in the past. Historical data on sales by month in previous years was factored in to the calculations.

Finally, Mr. Munster noted that AAPL remains on the Piper Jaffray Alpha list, "and we recommend our Buy Rating," he wrote.

Observer Comments

Show: Subjects Only | Full Comments
Comment on this Article

Comments are currently closed. Please email the author instead.


Recent Headlines - Updated July 6th

Mon, 11:17 AM
Ted Landau's User Friendly View - Apple’s LED Cinema Display: A Too Short Story
11:11 AM
Product News - Photo Recovery for Mac Adds Photoshop Support
10:39 AM
Hot Forum Topic - iPhones in Education
8:47 AM
News - Apple Employee Injured in Store Shooting
Fri, 10:29 AM
News - Apple Warns of Learning Interchange Security Breach
7:30 AM
News - Happy Fourth of July!
Thu, 6:07 PM
TMO Scoop - Psystar Moves to Drop Bankruptcy Ahead of Apple Legal Battle
5:37 PM
News - Uncomfirmed Reports Say Apple & Nvidia On The Outs
4:57 PM
News - Microsoft Sick Over Barf Ad
4:09 PM
Product News - KRK Ships R6 Passive Studio Monitor for Recording
3:45 PM
John Martellaro's Blog - Particle Debris (week ending 7/2)  Juiced, Joost and Goosed
3:12 PM
Product News - ExactScan 2 Pro Released

The Mac Observer Reader Specials

  • Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
  • OWC: Juice up your iPod w/NewerTech High Capacity Battery from $19.99. Free Installation. Videos for most models. Pro Installation Service w/FedEx Shipping From $57.95 (Battery Included).
  • Poker Mac If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
  • RamJet Memory: MacBook and MacBook Pro 4GB kits for $57.99! Mac Pro 4GB Kits $99.99! iMac and Mac mini 4GB Kits for $57.99! 1TB SATA Hard Drives for $109.99! Click here
  • For the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.

  • Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!