The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Tops Fortune's Most Admired Companies List

Apple Tops Fortune's Most Admired Companies List

by , 10:45 AM EST, March 3rd, 2008

Apple managed to land the top spot in Fortune's America's Top 20 Most Admired Companies 2008 list. Apple was trailed by other well known companies including Google, Starbucks FedEx, Microsoft, and BMW.

Fortune commented "It is a tribute to its CEO that Apple, which ten years ago seemed headed for the slag heap, is No. 1 on this list. Steve Jobs has always had a knack for weaving magic out of silicon and software. But who knew he could build a $24 billion (in sales) company on the strength of a portable jukebox and a computer with a single-digit market share?"

While Apple ranked high in key areas like innovation, people management, and product quality, it received a low rating in social responsibility. Even so, the Cupertino based company ranked well ahead of Microsoft's 16th place slot.

Fortune added that Steve Jobs's marketing pitch leveraged the iPod's success and was simple. "Apple products work, and if you buy more than one, they work better."

Recent Headlines - Updated July 4th

Fri,6:36 PM
iCloud Music Library and DRM: Now with Slightly Less Disaster
9:38 AM
Apple Music - Or Some Streaming Service - Needs To Steal Discovery From Napster
8:00 AM
Happy U.S. Independence Day
1:38 AM
Apple Posts San Francisco Pride 2015 Video
Thu,8:51 PM
Mpow 3-Port Intelligent Car Charger: $13.99
8:44 PM
Apple Loses iBooks Antitrust Appeal in Split Decision
5:00 PM
Apple Earns a Black Eye for Apple Music
3:04 PM
Apple’s New Design Bosses Report to Tim Cook, not Jony Ive
2:01 PM
3 Great iPhone Cables for Travel
1:39 PM
TMO Daily Observations 2015-07-02: Coping with iCloud Music Library’s Problems
10:58 AM
iTunes 12.2 and iCloud Music Library: A Disaster for Your Music Collection
8:59 AM
How To Add Nickname, Photo to Apple Music Profile
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!