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Apple Tops Fortune's Most Admired Companies List

by , 10:45 AM EST, March 3rd, 2008

Apple managed to land the top spot in Fortune's America's Top 20 Most Admired Companies 2008 list. Apple was trailed by other well known companies including Google, Starbucks FedEx, Microsoft, and BMW.

Fortune commented "It is a tribute to its CEO that Apple, which ten years ago seemed headed for the slag heap, is No. 1 on this list. Steve Jobs has always had a knack for weaving magic out of silicon and software. But who knew he could build a $24 billion (in sales) company on the strength of a portable jukebox and a computer with a single-digit market share?"

While Apple ranked high in key areas like innovation, people management, and product quality, it received a low rating in social responsibility. Even so, the Cupertino based company ranked well ahead of Microsoft's 16th place slot.

Fortune added that Steve Jobs's marketing pitch leveraged the iPod's success and was simple. "Apple products work, and if you buy more than one, they work better."

Observer Comments

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Close Name:geoduck Posts: 1797 Joined: 30 Dec 2003
Mon Mar 03, 2008 2:03 pm Subject:

While nice I always wonder what they mean by "admired"?

Good Products?
Making lots of money?
Good to the customers?
Cutting costs?
Style?
Substance?

I always find "admired" to be a rather vague term. I might admire Apple for making a user friendly Unix while my office mate thinks they are morons for not dumping Mac-OS and going with Windows a decade ago (this is actually the case around here). I might think Apple has good customer service, while someone else might think they spend too much on CS and are too generous, cutting into their profit margin. I may like Apple's designs while someone else might think they are too out there..

You can admire a company or someone for a lot of reasons.

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