The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Tops Fortune's Most Admired Companies List

Apple Tops Fortune's Most Admired Companies List

by , 10:45 AM EST, March 3rd, 2008

Apple managed to land the top spot in Fortune's America's Top 20 Most Admired Companies 2008 list. Apple was trailed by other well known companies including Google, Starbucks FedEx, Microsoft, and BMW.

Fortune commented "It is a tribute to its CEO that Apple, which ten years ago seemed headed for the slag heap, is No. 1 on this list. Steve Jobs has always had a knack for weaving magic out of silicon and software. But who knew he could build a $24 billion (in sales) company on the strength of a portable jukebox and a computer with a single-digit market share?"

While Apple ranked high in key areas like innovation, people management, and product quality, it received a low rating in social responsibility. Even so, the Cupertino based company ranked well ahead of Microsoft's 16th place slot.

Fortune added that Steve Jobs's marketing pitch leveraged the iPod's success and was simple. "Apple products work, and if you buy more than one, they work better."

Recent Headlines - Updated April 30th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Fri,6:10 PM
An Open Letter to Phil Schiller about iPhones, iPads, and Macs
5:30 PM
New Products Apple Might Give Us While We Wait for the Car
4:42 PM
Nomad Pod Portable Apple Watch Battery Pack: $33.95
4:40 PM
FBI Director in the Dark on iPhone Hack Details
2:36 PM
How to Select Single Pics from Burst Photos on Your iPhone
1:30 PM
SolarTab Portable Solar Panel is a Bright Spot in Outdoor Charging Solutions
12:00 PM
TMO Daily Observations 2016-04-29: Kicking Off a New Apple Conference
9:15 AM
Changing Your Wi-Fi Channel for Improved Speed
Thu,7:59 PM
Carl Icahn Isn’t Wrong about Apple in China
5:54 PM
House Passes Email Search Warrant Bill
3:20 PM
Roxio Toast 14 Titanium for Mac: $49
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!