The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Tops Fortune's Most Admired Companies List

Apple Tops Fortune's Most Admired Companies List

by , 10:45 AM EST, March 3rd, 2008

Apple managed to land the top spot in Fortune's America's Top 20 Most Admired Companies 2008 list. Apple was trailed by other well known companies including Google, Starbucks FedEx, Microsoft, and BMW.

Fortune commented "It is a tribute to its CEO that Apple, which ten years ago seemed headed for the slag heap, is No. 1 on this list. Steve Jobs has always had a knack for weaving magic out of silicon and software. But who knew he could build a $24 billion (in sales) company on the strength of a portable jukebox and a computer with a single-digit market share?"

While Apple ranked high in key areas like innovation, people management, and product quality, it received a low rating in social responsibility. Even so, the Cupertino based company ranked well ahead of Microsoft's 16th place slot.

Fortune added that Steve Jobs's marketing pitch leveraged the iPod's success and was simple. "Apple products work, and if you buy more than one, they work better."

Recent Headlines - Updated July 31st

Wed,11:45 PM
ACM 265: Ford goes iPhone and Facebook’s App Breakup
8:25 PM
Brett Domino Explains Pop Music’s Formula
7:03 PM
New iPhones: Now With Less Sapphire
5:55 PM
What Amazon Didn’t Say in Its Blog Post about Hachette
4:16 PM
Apple Releases Fixed Version of MacBook Air EFI Firmware Update 2.9
3:45 PM
OS X Yosemite: How to Turn Translucency Off or On
1:43 PM
TMO Daily Observations: 2014-07-30
11:26 AM
Apple May Have Accidentally Leaked New 27-inch iMac
10:00 AM
Apple Confirms Purchase of Swell Talk Radio App for iPhone
8:45 AM
iOS 7: Preventing Unauthorized Purchases
Tue,11:02 PM
Apple Possibly Leaked New Mac mini Models
8:57 PM
Ford Ditching BlackBerry for iPhone for Global Corporate Use
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!