Hungarian Group Hungry for Apple
Hungarian Group Hungry for Apple
by , 9:05 AM EDT, March 17th, 2008
A group of Apple fans in Hungary is hoping to convince the Cupertino company to open its own offices and stores in the country. In an open letter to Apple, the group asked the company to ramp up its presence in Hungary and to bring services available elsewhere, like the iTunes Store, to the country.
"Apple is now a major luxury brand in computer electronics, but not in Hungary. As you may or may not know, there is Apple in California, and there is Apple in Hungary -- and the two are different," the group said. "The brand's representation and distribution in Hungary are exclusively managed by a wholesaler, HDSys LLC (which is owned by MDS Holdings) and by a handful of retail stores who buy from the wholesaler."
The group is hoping that along with the iTunes Store, Apple will give them a localized version of Mac OS X and improve product and parts inventories locally.
"Also, it is your interest to set up your Hungarian company and a branch office, through which you could make deals with CD/DVD publishers, launch the iTunes Store that people actually intend to use (believe me, most of us do), do proper marketing, so that people get to know what Apple really stands for," the group said.
Apple has not responded to the open letter.
Observer Comments
Mon Mar 17, 2008 10:43 am Subject: Idea for them...
Have they considered a Hungar strike? Basically, they would promise not to eat until Apple commits to a proper marketing presence and opens the iTunes store in their country. The UN would immediately send in doctors to monitor the health of the Hungar strikers. About 3 weeks in, their condition would become so serious that Apple would have to act, not because it's good PR, but because the deaths of 100 Hungar strikers would surely mean the collapse of their market in Hungary. Well, maybe Apple wouldn't have to act, but their little distributor in the country would. They can't possibly make a business on Reader Rabbit alone.
Mon Mar 17, 2008 10:51 pm Subject: Re: apple sux
Mon Mar 17, 2008 11:36 pm Subject: I gave a Mac SE to two Hungarian students back in 1991...
... while I lived in Washington DC. They saw my flyer for a Mac for sale at Georgetown Univ., and came to look at it, and then gave me their sob story that they were broke Hungarian students and how they love the Mac, and how they can't get Macs in Hungary, and could I give it to them for free?
Of course, I gave it to them, and guess what, do you think they ever sent me an email or card of thanks? Nope, nada.
Wed Mar 19, 2008 3:30 am Subject:
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