The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Macs reach 14% of U.S. Computer Market, Propelled by MacBook Air

Macs reach 14% of U.S. Computer Market, Propelled by MacBook Air

by , 4:55 PM EDT, March 18th, 2008

The NPD Group said on Tuesday that Macs reached 14 percent of the U.S. computer market in February. That's up from 9 percent in February last year. Notebooks did particularly well, and sales were boosted by the MacBook Air which did not appear to cannibalize other products.

"The MacBook and MacBook Pro did pretty well and made a smooth transition to the Penryn," said Stephen Baker, an NPD analyst. "And Apple got a nice bump from the MacBook Air."

The MacBook Air accounted for about 20 percent of Apple's notebook sales last month. "It looks like the Air is giving Apple an incremental volume opportunity," Mr. Baker said. Apple's sales for February were three times the growth rate for other laptop sales in the U.S.

"Regardless of the month, when Apple comes out with new products, they get a big bump in sales," Baker said. "They're just much more focused when they have a new product to announce."

Mr. Baker, according to the Computerworld report, said that Apple's successes are due to many factors, but the most important is the retail buying experience. "The market sometimes discounts this, but Apple's stores are key to what they do," Mr. Baker added.

When Apple introduced the MacBook Air, some advanced users thought it was underpowered and not suitable for them while others raved about its design and light weight. That collective reaction was probably a key indicator that Apple had found a new niche in its product line that would add incremental sales instead of cannibalize them.

Recent Headlines - Updated November 26th

Wed,3:10 PM
iOS 8: Control Which Apps Can Access Your Private Data
2:50 PM
The Name Your Own Price Must-Have Mac Bundle
1:36 PM
TMO Daily Observations: 2014-11-26
10:46 AM
5 iPhone Apps to Cut Your Thanksgivings Stress
8:50 AM
iOS 8 and OS X Yosemite: Naming Group Conversations in Messages
Tue,9:01 PM
BuzzFeed Uses Apple Watches to Incentivise Staff
8:14 PM
The SKEYE Nano Drone Quadcopter: $34.99
4:52 PM
Black Friday 2014: The Best iPhone Deals
4:34 PM
Best Buy Black Friday Deals Available This Minute
3:45 PM
OS X Yosemite: How to Reset Your Administrator Password
1:10 PM
TMO Daily Observations: 2014-11-25
11:56 AM
LEGO Batman 3: Beyond Gotham gets Black Friday Launch
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!