The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Blog: Apple Using iTunes Windows Updater to Push Safari

Blog: Apple Using iTunes Windows Updater to Push Safari

by , 1:15 PM EDT, March 20th, 2008

Apple is using the iTunes updater in Windows to not only update iTunes and QuickTime, but also to promote previously uninstalled software, like Safari, according to Joe Wilcox's Microsoft Watch blog.

"Earlier today, Apple released the Safari 3.1 Web browser for Mac OS and Windows XP/Vista. A couple hours later, Apple Software Update popped up on my daughter's Sony VAIO, offering Safari 3.1 for download. I didn't recall seeing an earlier version installed on the laptop," Mr. Wilcox noted. "And I made no mistake: The Apple updater offered installation of new software, not something that had been there before. Whoa."

It's aggressive marketing, but also raises some questions for businesses that depend on the Windows Server Update Services (WSUS) to manage their PCs. Anything other than WSUS can be considered a rogue installer. Certainly Apple is not alone. Adobe Reader and Firefox also contain their own updaters. How organizations handle this and set up policies is up to them, but they should be prepared to deal with it.

That said, the Mr. Wilcox calmly pointed out some good reasons for Apple to do this.

  • Google is Safari's default search provider, and Google pays. There's good money to be made in search.
  • Apple's iTunes software uses Safari as the browsing engine.
  • There are hidden PC-to-iPhone and iPod Touch synchronization benefits and obvious iPhone SDK benefits with Safari on the computer.
  • Additional software further propagates the Apple brand.
  • Apple one-ups Microsoft with a presumably more standards-compliant browser than the Internet Explorer 8 beta.
"I'll selectively call out the last point," the author added. "Microsoft brags about improved CSS support and limited HTML 5 support in IE 8, which won't likely be released until next year (yeah, that's the timing I got from Microsoft). Apple claims support for CSS animations, HTML 5 multimedia and Web fonts. Today. Not someday. And it's available without asking."

While the practice raises some alarms for business, it also generated some shock and awe. Apple is pushing into Microsoft territory.

Recent Headlines - Updated February 1st

Sat,5:13 PM
Higher Res Video of China Apple Store Artists with English Subtitles
10:30 AM
iPhoneography 101: 2 iPhone Remotes You Gotta Have
Fri,5:40 PM
The Unofficial Apple Weblog Will Shut Down February 3rd
5:18 PM
Peri Duo Case for iPhone Marries Speaker, Battery, and Wi-Fi Audio
4:50 PM
Repatriation Tax Bill Holds Promise, but Faces Uphill Battle
4:32 PM
Microsoft Brings Outlook to iPhone and iPad
2:51 PM
Enter to Win a Pair of Wireless Beats Studio Headphones
1:09 PM
TMO Daily Observations 2015-01-30: Samsung’s Smartphone Numbers, Congress Wants More Corporate Cash
11:09 AM
FiftyThree’s Pencil Stylus for iPad goes Gold
9:48 AM
How to Enable the iTunes Notification Center Widget in OS X Yosemite
9:05 AM
iTunes gets OS X Yosemite Notification Widget
Thu,6:59 PM
Apple Tied Samsung for Global Smartphone Units in Q4
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!