Featured Article: TMO Contest - TMO Announces Macworld Expo Pass Winners
Apple Running New Interactive Webpage Ads
by , 3:40 PM EDT, March 21st, 2008
Apple is once again running interactive Webpage ads with Justin Long and John Hodgman in the sidebar, reacting to a banner. This time, the PC-guy doesn't like the banner, and he keeps changing it, hoping to get a better take on Vista. No such luck.
The ad is currently running at ZDNet and possibly other locations.
Yesterday, it was reported that Apple is using the iTunes updater in Windows to expose users to the Safari browser. While some have expressed concern about the way Apple does that, there's no question that Apple is more and more making is presence felt on Windows own home turf. The recent market share reports suggest that Apple's marketing strategy, backed by its products, is succeeding.
Observer Comments
This is the second time these kinds of ads have been run by Apple. The first time I saw it on the NYT website and then a few hours later on the news. Getting the ad in there is one huge thing, making it so clever makes it stick/become viral - but getting it into so many mainstream media news segments is even bigger surely.
here is the one on the New York Times homepage....
http://uk.youtube.com/watch?v=r-2WjWxo4EU
Sun Mar 23, 2008 11:39 am Subject:
Recent Headlines - Updated Saturday, November 29th, 2008
- Sat., 9:00 PM
- Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad
- Fri., 12:45 PM
- Podcast - Mac Geek Gab #178: Batch Permission Changes, Encrypting Follow-up, Re-Enabling AirPort, and GigE speeds
- Thu., 1:30 PM
- iPO Review - Scosche kickBACK iPhone case
- 7:00 AM
- Happy Thanksgiving from TMO!
- Wed., 6:00 PM
- TMO Appearances - Nancy Gravley Joins MacJury Gift Guide
- 5:15 PM
- TMO Visits The Bay, a Premium Apple Reseller in New Zealand
- 3:25 PM
- iPO Oh the Games You'll Play - iPhone: The Wii of Handheld Gaming Devices?
- 2:15 PM
- Sonnet Releases Simply Fast FireWire 800 to 400 Adapter
- 1:10 PM
- Mac Gaming News - Disney Plans 1st Annual PotC Online Thanksgiving Event
- 12:05 PM
- iPodObserver - UK Shuts Down iPhone 3G Ad
- 11:15 AM
- TMO Appearances - Jeff Gamet on MacJury Gift Guide
- 10:30 AM
- TMO Contest - TMO Announces Macworld Expo Pass Winners
- 9:50 AM
- PhotoCopy 1.1 Adds iPhoto Event Support
- 9:15 AM
- Acclivity Buys MYOB US
- 8:30 AM
- Review - Bento 2 Holiday Pack
- 7:50 AM
- Microsoft Offers Black Friday Office Discount
- 7:30 AM
- iPO Quick Tip - iPhone: Google Street View
The Mac Observer Reader Specials
- Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
New iMac 800Mhz Memory 4GB $54. New MacBook & MacBook Pro DDR3 PC8500 4GB Kit $116. MacBook/MacBook Pro / MacMini / iMac Intel Core2 DUO DDR2 667Mhz 4GB Kit $58, 3GB Kit $44, 2GB Kit $30. Click to Maximize your Macs...
Mac observers can now play Party Poker for Mac as well as Mac casino games by going to MacPokerOnline.com.
RamJet Memory: Mac Pro FB-DIMMs: 2Gig kit $95, 4Gig Kit $179, 8Gig Kit $355! MacBook 2Gig Kit $78, 4Gig Kit $149! Click hereFor the latest Apple products use Ciao a comparison website to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate cell phones.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

