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Apple's Tussle with Mozilla Explored

Apple's Tussle with Mozilla Explored

by , 2:15 PM EDT, March 25th, 2008

Apple's decision to offer the Safari Web browser to Windows users, via the iTunes Updater, could hit Mozilla's Firefox hard, according to one solution provider.

Apple's controversial decision to offer Safari within the iTunes updater has a lot of people talking, including the Mozilla Group. Mozilla CEO John Lilly recently said in his blog that Apple's tactics are wrong. Subseqently he explained that there's nothing wrong with competition; rather it's about clarity when it comes to presenting users with update options that turn out to be new software.

One solution provider, according to ChannelWeb, has weighed in on the Apple move. "This could be a fairly substantial blow to Mozilla's Firefox," said Tyler Dikman, CEO of Cooltronics in Tampa, Florida. "Even if Safari gets 10 percent share on PC browsers that's pretty significant. I don't think it will put anyone out of business, but it sends a serious wake up call that Firefox isn't the only browser that's different. It shows that there is another player in the game and a lot of money to be made in the browser business."

With Firefox growing in polularity on the Windows platform, Apple may have surmised that this is a good time to get in on the trend away from Microsoft's Internet Explorer.

Mr. Dikman went on to explore Apple's prospects. "Apple is winning a lot of small battles and these small battles add up," he said. "If people use an Apple browser for music they may dive in and buy a Mac computer. I think that Apple is realizing that by diversifying into so many areas they will eventually be able to take over the standard PC computing world. I don't think it will happen tomorrow or next year, but a lot of my clients are starting to ask for Macs."

Some writers have said that because Safari is a superior browser, there's nothing wrong with what Apple is doing, but that's not the issue according to others. How this all plays out with Windows customers themselves is still being explored.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Guest
Subject: Safari no superior in Windows

I got the Safari "update" last week and tried it out of curiosity. I wasn't impressed. Default fonts were huge. I'll look at it again, but it's unlikely to turn me off Firefox.

Close Name:Guest
Subject:

Superior to IE maybe, but not Mozilla.

Close Name:Sir Harry Flashman Posts: 792 Joined: 08 Feb 2007
Subject: They handled it wrong

The check box should not have been checked by default. Instead Apple could have outlined the advantages of Safari over Explorer, yes there are many, but just the highlights would suffice.

Explain that they can use multiple browsers and even compare them side by side, that they do have choices.

Explain that they can easily adjust the type size and reset it to normal.

Then explain that a user can easily remove Safari if they are not happy with it.

Even PC Magazine recently said that Safari is a worthy browser. At the very least Safari complies with web standards, something that seriously lacking in Explorer.

Close Name:Bosco Posts: 1002 Joined: 03 Jun 2002
Subject: Pronunciation of Tyler Dikman's name

Is it "Dick man" or "Dike man"?

Close Name:Guest
Subject:

Quote
Guest wrote:
Superior to IE maybe, but not Mozilla.


On Windows. On OSX Mozilla is an also-ran. I tried the new 3.0 beta of FF specifically for OSX and was incredibly unimpressed.

Close Name:Guest
Subject: Safari no supeior in Windows

As a Mac user this blasted Safari does not operate 100% on a G4 so staying with Firefox 3.0b4.

Close Name:Guest
Subject: Users are smart enough

There's a checkbox, and in Software Update on the Mac all updates are checked by default, so that's just the standard behavior of the tool. On the Mac I've never been offered any new software, and I think if Apple started doing that on the Mac, they would have to place it in a separate place. Software Update's role on the Mac is sacrosanct as it is.

Even as a total Mac devotee and deep admirer of Apple's technical and design skills, I have to take sides with annoyed Windows users on this one. If the tool is promoted as an updater, it simply shouldn't offer anything other than updates to existing software.

I feel Apple decided to give in to temptation here and spend some of their good will credits to get Safari in front of more Windows users. Well I hope it all comes out good in the end!

Close Name:iJack Posts: 313 Joined: 13 Jun 2001
Subject:

Quote
Bosco wrote:
Is it "Dick man" or "Dike man"?
Aren't those the same thing?

Close Name:Guest
Subject:

Quote
As a Mac user this blasted Safari does not operate 100% on a G4 so staying with Firefox 3.0b4


As a G4 Mac user, this Safari ver. 3.1 works great--no problems at all.

Close Name:Guest
Subject: I agree with Sir Harry Flashman

I would have to agree with Sir Harry Flashman. Having it unchecked by default would have been a stealthier way of introducing this without attracting as much attention, but on the other hand, the penetration of Safari would suffer since many users (Mac and Windows) just accept the defaults.

Apple is getting more aggressive (and confident) in the Windows world, and it is starting to show.

Another point: someone once said that any PR/news is good PR/news. By stirring up a little controversy with the default set to checked and with Mozilla rising to the bait and blogging about it, Apple is getting tons of free press over what would normally be a non-issue.

People are now looking at Safari, if for no other reason than people are talking about this update. It raises awareness and that's exactly what Apple wants. The fact that this is the first really usable version of the browser on Windows makes it a perfect time to attract attention to it. Doing so during the beta stage would have been a disaster, as the software was not ready for prime time.

Obviously, Apple feels that this is the time to push. Let's see what happens to the browser market stats over the next three months to see what effect it has on the Window's market share.

Peace.

Close Name:sleepygeek Posts: 4979 Joined: 17 Jan 2006
Subject: there's a war going on here . . .

. . . and Microsoft has the overwhelming advantage.

There's no check box at all for Internet Explorer, let alone one defaulted to "yes". Apple points out - by having a checkbox - that you have a choice, and reminds - by having it pre-checked, that not making a choice is also a choice.

It's a very mild imposition on people who are, by definition, active users of free software provided by Apple (iTunes, Quicktime).

Many people spend over 90% of their computer time in the browser, using it for email too. If Apple can get Safari in front of PC owners, switching to Mac will be a decision they can easily make on the spot in the Apple Store, next time they are replacing their PC.

Close Name:Guest
Subject: The new MS?

Apple seems to be doing more and more things like Microsoft. "Tricking" users into installing something they might not have wanted is not the Apple of old. (I know it is not a trick but since most users just click through the screens, a checkbox on by default is maybe not so nice.) Even the Apple software is becoming more and more non-intuitive, a la Microsoft stuff. Maybe a bunch of programmers not good enough for MS have migrated to the Infinite Loop. Or maybe it is planned sneaky sabotage of Apple by those Redmond dudes. Provokes me to wonder, it does.

Dave

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