The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Piper Jaffray Estimates 2.9M Apple TV Sales in CY2008

Piper Jaffray Estimates 2.9M Apple TV Sales in CY2008

by , 3:25 PM EDT, March 31st, 2008

Piper Jaffray analyst Gene Munster, in a note to investors on Monday, estimated that Apple sold 1.6M Apple TVs in CY2007 and will sell 2.9M units in CY2008.

In a note to investors, obtained by iPO, Mr. Munster described the prospects of the Apple TV. It's a device that not only supports the Apple ecosystem, but has the potential to become a meaningful growth driver in its own right, Mr. Munster explained.


"The most obvious example is the AppleTV. Although Apple does not provide unit sales figures for the AppleTV, we estimate that Apple sold about 1.6m AppleTVs in CY07 and will sell about 2.9m units in CY08," Mr. Munster predicted. "Currently, Steve Jobs describes the AppleTV business as a 'hobby,' but we believe that Apple could make small changes to the device that would drive more material growth."

Recently, an Apple patent filing revealed the possibility that Apple could add a DVR capability to the device. In addition, Apple could also make small changes to the device that could offer live and recorded TV. The key is that, unlike TiVo, such an expanded device would augment the iTunes ecosystem and offer value added not available in other systems.

Mr. Munster predicted that Apple would add these features if Apple TV "Take 2" doesn't provide a big enough shot in the arm for sales.

Recent Headlines - Updated February 13th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Fri,7:07 PM
Apple’s First Scripted Series will Star Dr. Dre
7:07 PM
Adobe Creative Cloud Bug Deletes Files Without Permission
6:00 PM
AT&T Says it’s 5G Network will be 100x Faster than LTE
5:01 PM
My Classic Hard Disks Are Spinning Right into the Graveyard
4:54 PM
Bumprz 2: Minimalist Protection for iPhone on Kickstarter
4:51 PM
MGG 592: Taming Wi-Fi Chaos
1:45 PM
OK Go’s Parabolic Flight Video for ‘Upside Down & Inside Out’
1:35 PM
TMO Daily Observations 2016-02-12: 5G Wireless Speed Tests, Apple’s Growing Patent Infringement Mess
1:31 PM
Xtra Drive Lightning Flash Drive with 16GB Micro SD Card: $71.99
12:55 PM
How to Fix the ‘You Are Not Signed into Apple Music’ Error
10:38 AM
Immersion Sues Apple, AT&T Over Haptic Feedback Patents
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!