The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Piper Jaffray Estimates 2.9M Apple TV Sales in CY2008

Piper Jaffray Estimates 2.9M Apple TV Sales in CY2008

by , 3:25 PM EDT, March 31st, 2008

Piper Jaffray analyst Gene Munster, in a note to investors on Monday, estimated that Apple sold 1.6M Apple TVs in CY2007 and will sell 2.9M units in CY2008.

In a note to investors, obtained by iPO, Mr. Munster described the prospects of the Apple TV. It's a device that not only supports the Apple ecosystem, but has the potential to become a meaningful growth driver in its own right, Mr. Munster explained.


"The most obvious example is the AppleTV. Although Apple does not provide unit sales figures for the AppleTV, we estimate that Apple sold about 1.6m AppleTVs in CY07 and will sell about 2.9m units in CY08," Mr. Munster predicted. "Currently, Steve Jobs describes the AppleTV business as a 'hobby,' but we believe that Apple could make small changes to the device that would drive more material growth."

Recently, an Apple patent filing revealed the possibility that Apple could add a DVR capability to the device. In addition, Apple could also make small changes to the device that could offer live and recorded TV. The key is that, unlike TiVo, such an expanded device would augment the iTunes ecosystem and offer value added not available in other systems.

Mr. Munster predicted that Apple would add these features if Apple TV "Take 2" doesn't provide a big enough shot in the arm for sales.

Recent Headlines - Updated February 28th

Sat,10:30 AM
IiPhoneography 101: Tripods for Your iPhone
Fri,8:54 PM
Apple Death Knell #68: Apple’s Stock Will Collapse Because iPhone Is Too Important
7:32 PM
Last Chance: Pay What You Want for the Learn to Design Bundle
4:30 PM
What to Expect During Apple’s March 9 Media Event
1:09 PM
TMO Daily Observations 2015-02-27: Apple Watch Media Event Smackdown
11:20 AM
Ericsson Sues Apple after Failing to Reach Patent License Agreement
10:01 AM
Analyst: Apple Watch Edition to Cost $950
8:55 AM
QuickTime & Yosemite: Recording Your iPhone or iPad Screen with iOS 8
Thu,8:36 PM
Apple Opens iWork for iCloud to Everyone
7:53 PM
This Is Why You Should Set Up Philips Hue LED Smartbulbs
7:15 PM
Apple Rumored to Bring Touch ID to Macs
4:40 PM
Last Chance To Save 55% On The Code Black HD Camera Drone
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!