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Apple Sued For Deceptive iMac Claims

Apple Sued For Deceptive iMac Claims

by , 4:25 PM EDT, March 31st, 2008

Apple deceptively marketed its new 20-inch iMac in a way that grossly inflated the capabilities of its monitor, which is vastly inferior to the previous generation it replaced, according to a press release issued by by Kabateck Brown Kellner, LLP of Los Angeles describing the federal class action lawsuit filed Monday.

The suit, filed in the U.S. District Court, Northern District of California, claims that Apple is deceiving customers by "concealing that the new 20-inch iMac monitors are inferior to the previous generation's and those of the new 24-inch iMac. In addition, the monitors are incapable of displaying 'millions of colors,' despite Apple's marketing claims," according to the press release.

"Apple is duping its customers into thinking they're buying 'new and improved' when in fact they're getting stuck with 'new and inferior,'" said Brian Kabateck, Managing Partner of Kabateck Brown Kellner.

The press release explained, "Apple told consumers that both the 20-inch and 24-inch iMacs displayed 'millions of colors at all resolutions.' Indeed, the new 24-inch iMacs display 16,777,216 colors on 8-bit, in-plane switching (IPS) screens, as did the previous generation of 20-inch iMacs. But the new 20-inch iMac monitors do not even come close, displaying 98% fewer colors (262,144)."

The law firm said, "The 20-inch iMac's TN [6-bit twisted nematic] have a narrower viewing angle, less color depth, less color accuracy and are more susceptible to washout across the screen."

"Apple is squeezing more profits for itself by using cheap screens and its customers are unwittingly paying the price," Mr. Kabateck added.

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