The Mac Observer

Skip navigational links

Featured Article: Podcast - Mac Geek Gab #151: Startup Sounds, FileTypes, EQ, and Bits vs. Bytes

Apple Sued For Deceptive iMac Claims

by , 4:25 PM EDT, March 31st, 2008

Apple deceptively marketed its new 20-inch iMac in a way that grossly inflated the capabilities of its monitor, which is vastly inferior to the previous generation it replaced, according to a press release issued by by Kabateck Brown Kellner, LLP of Los Angeles describing the federal class action lawsuit filed Monday.

The suit, filed in the U.S. District Court, Northern District of California, claims that Apple is deceiving customers by "concealing that the new 20-inch iMac monitors are inferior to the previous generation's and those of the new 24-inch iMac. In addition, the monitors are incapable of displaying 'millions of colors,' despite Apple's marketing claims," according to the press release.

"Apple is duping its customers into thinking they're buying 'new and improved' when in fact they're getting stuck with 'new and inferior,'" said Brian Kabateck, Managing Partner of Kabateck Brown Kellner.

The press release explained, "Apple told consumers that both the 20-inch and 24-inch iMacs displayed 'millions of colors at all resolutions.' Indeed, the new 24-inch iMacs display 16,777,216 colors on 8-bit, in-plane switching (IPS) screens, as did the previous generation of 20-inch iMacs. But the new 20-inch iMac monitors do not even come close, displaying 98% fewer colors (262,144)."

The law firm said, "The 20-inch iMac's TN [6-bit twisted nematic] have a narrower viewing angle, less color depth, less color accuracy and are more susceptible to washout across the screen."

"Apple is squeezing more profits for itself by using cheap screens and its customers are unwittingly paying the price," Mr. Kabateck added.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Sir Harry Flashman Posts: 578 Joined: 08 Feb 2007
Subject: How do they compare

In the real world, how do the monitors compare? Can the user notice the difference, if indeed there is a difference, or does it take Gil Grissom and the crime lab to find that if you look close enough with a scanning electron microscope you can clearly see that the new one is inferior.

Close Name:Small White Car Posts: 1933 Joined: 02 Jul 2004
Subject:

Quote
Sir Harry Flashman wrote:
Can the user notice the difference?


Some can, yes, but that really doesn't matter.

When surfing the internet, could you tell the difference between 667 or 533 speed RAM? If you can't, do you think Apple should start using the slower one while advertising that they use the faster one?

We tend to believe in truth in advertising. If some iMacs are 'millions of colors' and some are 'simulated millions of colors' then there's nothing wrong with that.

But if both boxes and both web sites for those computers say they have the same screens, well then that's a problem.

Close Name:geoduck Posts: 1665 Joined: 30 Dec 2003
Subject:

New and Improved have always been advertizing weasel words that can be slapped on any change.

As far as the millions of colors question is concerned, didn't the lawsuit over the same issue on the MBP get settled last week. I seem to remember that the plaintiffs settled because they couldn't get many to join tn the class action.

Close Name:wilf53 Posts: 22 Joined: 18 Oct 2007
Subject: Millions

With my tongue firmly pressed into my cheek, I would have liked to drag the whole computer industry to court for claiming that they can show us millions of colours! As an artist, I would very much have liked to know the names of each one of those colours:)

Millions of shades, variables, yes, but colours? It sounds rather metaphysical to me:)

Well, totally off-topic, of course...

Close Name:geoduck Posts: 1665 Joined: 30 Dec 2003
Subject:

Quote
wilf53 wrote:
Well, totally off-topic, of course...

Not necissarily. That might be Apple's defense.

Close Name:Sir Harry Flashman Posts: 578 Joined: 08 Feb 2007
Subject: RGB

Correct me if I am incorrect, but when it comes to colors in a monitor are we not just seeing RGB in various combinations?

I am not saying that the case doesn't have merit, but I am a little skeptical of the reasons for bringing it.

View Name:Guest
Subject:
Close Name:iJack Posts: 254 Joined: 13 Jun 2001
Subject:

If the claims are in fact, true, then I think this is a disgusting sham on Apple's part. If it's a little bit off, like how much actual data you can store on a 500 GB hard drive, that's one thing. But if they are off by 98%, that's a whole new level of shammery (new word).

Close Name:Intruder -   TMO Mac Specialist Posts: 2836 Joined: 07 Jul 2004
Subject:

It is the same claim as is made by most laptop manufacturers (and the basis of the last CAS filed on this topic). The 6-bit display is capable of showing 262K colors. However, with dithering, it gives the perception of 16M colors.

No laptop display used today (at least not in the most common sizes. Not sure about the 19" behemoths) is actually an 8-bit display (16.7M colors), yet all claim to show 16M colors. Apple is not alone in these claims. They are now using the same display technology (TN) in the 20" iMac. The previous version used a different display technology which DID display 16.7M colors. The change is probably why they were able to provide a larger display (17" o 20") for the same price. Or, looked at another way, they reduced the price on the 20".

I think you'd be surprised at how many displays out there really are 6-bit displays.

Close Name:brett_x Posts: 307 Joined: 24 Jan 2006
Subject: Yes, it is noticeable.

I hate lawyers and lawsuits, but this is about quality.
The biggest disappointments with the new iMac's display is the viewing angle and the washout. It is noticeable and it is disappointing that Apple is putting these on people's desktops. I wouldn't recommend anyone buy the latest 20" iMac. I almost returned the refurb I bought for my fiancee, but she decided it wasn't worth the hassle. We would have to step back to the older white 20" iMac for a better quality display, or spend an additional $500 to get a 24" model.. which.. by the way.. look terrific. That's my biggest complaint- put the 20" and 24" iMacs next to each other and you will see a drastic difference in quality.

For any skeptics out there- have you noticed that the Apple refurb store has had these in stock for months now? They even had to reduce the price to below what the previous generation 20" are selling for.

Close Name:ctopher Posts: 68 Joined: 25 Aug 2006
Subject: You can see a difference - But you have to look

Colorimetry and psychophysics aside, there are differences.

Go to an Apple Store and bring up the same image on a 24" and 20"iMac.

They both look great, but then compare them. You'll see subtle differences. Especially in shadows where there is a light to dark transition. Then look at how far you can move from the perpendicular before the image quality suffers. It's not far for the 20"

BUT, isn't it amazing how good they make those 6-bits sing? 10-years ago we would have been amazed!

Now consumers are smarter. Apple should say, 8-bit or 6-Bit and dithering when noting a screen's specs. I would not be put off by 6-bits, since it still looks great. And the price is right. $500 buys you 4-inches and 2-bits. Worth it? To some, not to others, but let them know where the compromise is.

Why should Apple? None of their competition does? They should all be taken to task. Apple takes the heat because they are the quality leader. Personally, I think they should have made the 20" screen a true 8-bit per color screen and charged more for it. Macs are more expensive for a reason.

Can't you see Hodgeman trying to explain that spreadsheets only really need 6-bits? Apple could have used this as a differentiator! Don't get one of those 2-bit-less PeeCees!

Note: 8-bits translates to 2 to the 8th power or 256 levels of an individual color (Red, green or Blue). Since you have 8-bits per color, and 3 colors, you need to consider all combinations so, 256 to the 3rd power is 16,777,216 - Thus, 16 Million colors.

6-bits translates to 2 to the 6th power or 64 levels. 64 to the 3rd power is 262,144

View Name:Guest
Subject:
Close Name:gslusher Posts: 2001 Joined: 13 Nov 2002
Subject:

Quote
Anonymous wrote:
However the point remains that I shouldn't have had to do that on Apple's premier consumer line of computers ...


"Premier consumer line"? What? The iMac is Apple's primary "consumer line." The Mac Mini hardly counts, as few people buy them. Thus, the 20" iMac is the BOTTOM of Apple's consumer line.

Close Name:FlatEric -   TMO Mac Specialist Posts: 2291 Joined: 03 Apr 2003
Subject:

Quote
Intruder wrote:
I think you'd be surprised at how many displays out there really are 6-bit displays.


I wouldn't. I'm more than well aware that if you want a monitor that truly displays all 16.7 million colors, you need to make sure that is how it is marketed. I am finding in my own research that it can be extremely hard to find monitors that use anything other than the twisted nematic + film type displays. Some TN displays claim to be capable of 16.7 million colors, which surprises me a bit. Either way, it seems to run at least $500+ to get any of the IPS or S-PVA screen types.

I'll say this to Apple: Guys, for a long time some Mac fans defended the cost of your product over a regular PC by mentioning how the hardware was superior. Doing things like this not only makes liars out of those people, but it also erodes their confidence that you are producing the best product. Learn from this and the MB/MBP lawsuit and never assume people won't notice where you skimp. Just tell people where the differences are and things will work out much better.

View Name:Guest
Subject: Dell claims 16.7 million
Close Name:Intruder -   TMO Mac Specialist Posts: 2836 Joined: 07 Jul 2004
Subject:

I can find no reference anywhere to a manufacturer of laptop displays 17" and smaller that are not 6 bit.

Close Name:bb-15 Posts: 16 Joined: 21 Aug 2007
Subject:

As the entire computer industry moves to cheaper products that will affect the features of Apple's entry level computers. To compete Apple has to respond to the pressure of the rest of the industry.

BB

Comment on this Article


You cannot edit your comments.   You cannot delete your comments.
Log in | Register | Having Problems? Reset TMO Cookies & Try Again
Username:   Password:   Log me on automatically each visit   

You are not logged in, and this post will appear as "Guest." Log in with your username and password from the TMO forums. If you do not have a username, you can register here.
Please note that guests are limited to including a maximum of two URLs per post.


Post A Comment
  Subject


  Your Comments



Please enter the word exactly as you see it in the image above. Registered users aren't prompted for this. Having trouble reading the image get a new one.


Recent Headlines - Updated Monday, May 12th, 2008

Mon., 4:50 PM
Subversive T-shirt Buried Under Apple's Boston Store
3:45 PM
Cover Stream 2.0 Gets Search Filter and Integrated Song Browser
3:10 PM
iPodObserver - Apple Confirms a Steve Jobs WWDC Keynote Address
2:05 PM
iPO Editorial - Making Sense of an iPod superTouch
1:10 PM
TMO Appearances - TMO's Dave Hamilton to Speak at Seacoast MUG
12:35 PM
Google Releases YouTube Upload App, Vidnik
11:40 AM
Analyst: Apple to Sell 11M iPhones in 2008, 17M in 2009
11:05 AM
Hot Forum Topic - Reader Reactions: The Unavailable iPhone
10:35 AM
Apple's Boston Store to Open on May 15
10:05 AM
QuickerTek Intros MacBook Air Battery Extender
9:40 AM
iPodObserver - Rumor: New iPhones Now, Tablets at WWDC
8:40 AM
Pixelmator 1.2 Draftsman Adds Rulers, Adjustments
8:15 AM
iPodObserver - iPhone Unavailable at US, UK Apple Store
8:00 AM
iPO Ted Landau's User Friendly View - In search of headphones for my iPhone
7:30 AM
iPO Quick Tip - iPhone: Saving SMS Messages to Your Mac
 

The Mac Observer Reader Specials

Apple Stock Quote

  • AAPL: $188.16. Change Today: +4.71.
  • (Prices delayed up to 20 minutes.)
  • Discuss in our Apple Finance Board

Hot Topics

Apple iTunes

Top Deals From DealsOnTheWeb