Brandchannel: Apple Ranked Top Company Worldwide
Brandchannel: Apple Ranked Top Company Worldwide
by , 10:45 AM EDT, March 31st, 2008
Apple has been topping "best of" lists for some time, and now it's coming out on top of yet another with its first place ranking in a Brandchannel.com survey. The Mac, iPod and iPhone ranked higher than other companies in almost every positive category in the survey comprised of marketing professionals.
The Cupertino company ranked highest on questions like "What brand can you not live without," "What brand is most likely to revolutionize the branding industry in the next five years," and "What brand, if sent back 100 years, would have the biggest impact on the course of history."
Apple also came out on top with questions like "What brand would you most like to sit next to at a dinner party," "Which brand inspires you the most," "What brand can you not live without," and "If you were to describe yourself as being a brand, what brand would you be."
One survey respondent commented "[Apple is] one of the few brands that are managed so well -- its approach to design, its ease of use, its selective communications strategy and innovation -- that every touch point and product accurately represents what it should represent. It creates desire and mystery."
Apple didn't, however, take top honors in every topic. The question "What brand do you think is truly (going) 'green'?" "No company" took first place, Toyota came a distant second, and was followed by bp, The Body Shop, and Honda.
Microsoft took the top honors in the category "If you could rebrand any brand, what brand would it be." It was followed by the United States, Ford, Coca Cola, and Pepsi.
Observer Comments
Mon Mar 31, 2008 10:00 pm Subject: What brand would you most like to sit next to ...
Comments are currently closed. Please email the author instead.
Recent Headlines - Updated July 6th
- Mon, 11:17 AM
- Ted Landau's User Friendly View - Apple’s LED Cinema Display: A Too Short Story
- 11:11 AM
- Product News - Photo Recovery for Mac Adds Photoshop Support
- 10:39 AM
- Hot Forum Topic - iPhones in Education
- 8:47 AM
- News - Apple Employee Injured in Store Shooting
- Fri, 10:29 AM
- News - Apple Warns of Learning Interchange Security Breach
- 7:30 AM
- News - Happy Fourth of July!
- Thu, 6:07 PM
- TMO Scoop - Psystar Moves to Drop Bankruptcy Ahead of Apple Legal Battle
- 5:37 PM
- News - Uncomfirmed Reports Say Apple & Nvidia On The Outs
- 4:57 PM
- News - Microsoft Sick Over Barf Ad
- 4:09 PM
- Product News - KRK Ships R6 Passive Studio Monitor for Recording
- 3:45 PM
- John Martellaro's Blog - Particle Debris (week ending 7/2) Juiced, Joost and Goosed
- 3:12 PM
- Product News - ExactScan 2 Pro Released
The Mac Observer Reader Specials
- Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
OWC: Premium Memory for Mac without the Premium Price. DDR2 4GB from $47.99, DDR3 4GB for Unibody $79.99, Mac Pro 4GB $97.99. Expert Support, Free Installation Videos & Guides. www.MacSales.com
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
RamJet Memory: MacBook and MacBook Pro 4GB kits for $57.99! Mac Pro 4GB Kits $99.99! iMac and Mac mini 4GB Kits for $57.99! 1TB SATA Hard Drives for $109.99! Click hereFor the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

