The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Brandchannel: Apple Ranked Top Company Worldwide

Brandchannel: Apple Ranked Top Company Worldwide

by , 10:45 AM EDT, March 31st, 2008

Apple has been topping "best of" lists for some time, and now it's coming out on top of yet another with its first place ranking in a Brandchannel.com survey. The Mac, iPod and iPhone ranked higher than other companies in almost every positive category in the survey comprised of marketing professionals.

The Cupertino company ranked highest on questions like "What brand can you not live without," "What brand is most likely to revolutionize the branding industry in the next five years," and "What brand, if sent back 100 years, would have the biggest impact on the course of history."

Apple also came out on top with questions like "What brand would you most like to sit next to at a dinner party," "Which brand inspires you the most," "What brand can you not live without," and "If you were to describe yourself as being a brand, what brand would you be."

One survey respondent commented "[Apple is] one of the few brands that are managed so well -- its approach to design, its ease of use, its selective communications strategy and innovation -- that every touch point and product accurately represents what it should represent. It creates desire and mystery."

Apple didn't, however, take top honors in every topic. The question "What brand do you think is truly (going) 'green'?" "No company" took first place, Toyota came a distant second, and was followed by bp, The Body Shop, and Honda.

Microsoft took the top honors in the category "If you could rebrand any brand, what brand would it be." It was followed by the United States, Ford, Coca Cola, and Pepsi.

Recent Headlines - Updated June 25th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Fri,7:00 PM
Apple Kills the Thunderbolt Display - Will the Mac Pro Be Next?
6:54 PM
6 Great Display Choices for Your MacBook Pro and Mac Pro
6:25 PM
Apple Drops 2.81% in Broad Brexit Selloff
5:01 PM
G Cloud Unlimited Backup for iPhone and Android: 5-Year Subscription for $29.99
1:46 PM
TMO Daily Observations 2016-06-24: Goodbye Thunderbolt Display, Spinning off the Mac
11:48 AM
Plex Media Server Turns 1.0!
9:05 AM
OS X: Using Policy Banner for Custom Login Screens
Thu,9:01 PM
Apple Discontinues Thunderbolt Display, Directs Customers to Unspecified 3rd Party Displays
8:55 PM
Apple Adds RAW Support for 15 DSLR Cameras from Canon, Olympus, Panasonic, Sony
6:20 PM
How to Display Calories or kJ on your iPhone/Apple Watch Health Apps
5:20 PM
Ingrein ‘Smartclock’ Shows Important Notifications to Help You Detach from Your Screen
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!