Microsoft Flips Over Yahoo/Google Ad Tests
Microsoft Flips Over Yahoo/Google Ad Tests
by , 9:40 AM EDT, April 10th, 2008
Yahoo began testing Google's AdSense for Search Service on Wednesday as a way to generate additional revenue through its own search service, and Microsoft isn't happy about the deal. The Redmond-based company fears that a deal between Yahoo and Google would stifle the Internet search advertising market.
Microsoft General Counsel Brad Smith commented "Any definitive agreement between Yahoo and Google would consolidate over 90 percent of the search advertising market in Google's hands."
In addition to potentially consolidating a large percentage of the online search advertising market, it could also make Microsoft's plans to take over Yahoo more difficult to complete.
Mr. Smith added "This would make the market far less competitive, in sharp contrast to our own proposal to acquire Yahoo. We will assess closely all of our options."
Microsoft began pursuing Yahoo in February after the Internet search and ad company reported a drop in earnings and a round of employee layoffs. Microsoft's own online search ad popularity has trailed far behind Google, and the company saw Yahoo as a potential tool to take a slice of Google's revenue pie.
So far, Yahoo hasn't been interested in Microsoft's unsolicited buyout offer and has stated that the deal undervalues the company.
Observer Comments
Microsoft acts as if it is surprised that Yahoo is so aggressively pursuing alternatives to its uninvited offer. MS needs to either up their offer NOW or drop it before Yahoo is of much lesser value to them. But Ballmer most likely just can't stand the humiliation of someone not acquiescing to his demands and will push ahead regardless - just like most bullies.
Comments are currently closed. Please email the author instead.
Recent Headlines - Updated July 5th
- Fri, 10:29 AM
- News - Apple Warns of Learning Interchange Security Breach
- 7:30 AM
- News - Happy Fourth of July!
- Thu, 6:07 PM
- TMO Scoop - Psystar Moves to Drop Bankruptcy Ahead of Apple Legal Battle
- 5:37 PM
- News - Uncomfirmed Reports Say Apple & Nvidia On The Outs
- 4:57 PM
- News - Microsoft Sick Over Barf Ad
- 4:09 PM
- Product News - KRK Ships R6 Passive Studio Monitor for Recording
- 3:45 PM
- John Martellaro's Blog - Particle Debris (week ending 7/2) Juiced, Joost and Goosed
- 3:12 PM
- Product News - ExactScan 2 Pro Released
- 1:56 PM
- Deal Brothers - Apple TV with 160GB Hard Drive: $324.00 Delivered
- 12:46 PM
- TMO Appearances - TMO Appearances Jeff Gamet Shares iPhone Apps on MacJury
- 10:41 AM
- Product News - Art Text 2.2 Adds New Templates, Layer Options [Updated]
- 10:04 AM
- Hot Forum Topic - Deciphering Mac Sales
The Mac Observer Reader Specials
- Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
OWC: Big Drives, High Performance - Not High Prices! SATA 3.5" up to 1.5TB. Notebook up to 500GB. FW up to 6.0TB. 1.0TB Drive Models from as low as $97.99 www.MacSales.com
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
RamJet Memory: MacBook and MacBook Pro 4GB kits for $57.99! Mac Pro 4GB Kits $99.99! iMac and Mac mini 4GB Kits for $57.99! 1TB SATA Hard Drives for $109.99! Click hereFor the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

