The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
BW: Apple's OS Edge is a Threat to Microsoft

BW: Apple's OS Edge is a Threat to Microsoft

by , 12:45 PM EDT, April 11th, 2008

The incremental improvements to Mac OS X, virtualization and the iPhone SDK show that Apple is positioning itself to challenge Microsoft for computing dominance, according to BusinessWeek on Friday. In contrast, Microsoft has clung to a bloated OS that has saddled Vista users with an average computer.

Gary Morgenthaler believes that Apple's strategy is based on what may appear to be unrelated moves, but which actually create a broad, full-fledged strategy aimed at Microsoft. He believes broader battle lines are forming.

There is no longer any doubt that the Windows code base is too big and too difficult to change or innovate with. [Yesterday, it was reported that Gartner said exactly that.]

The modern, small sized core of Mac OS X and the nimbleness of Apple has allowed Apple to come out with multitouch in the iPhone and then quickly move it to their notebook line. Apple can target new markets faster than Microsoft with this approach.

Given Apple's advantages, Mr. Morgenthaler wrote, Apple can expect to expand its business market with Leopard Server and take the business mobile computing and smartphone market by storm. Echoing and amplifying the Gartner conclusion, the author concluded: "It's Apple's growing customer acceptance vs. Microsoft's rising customer pain. By failing to modernize its operating system in a timely way, Microsoft has left its flank wide open for an all-out assault from a once-vanquished rival."

Recent Headlines - Updated November 27th

Thu,8:00 AM
Happy Thanksgiving from The Mac Observer!
Wed,9:36 PM
Apple Reportedly Building Chinese Sapphire Plant with Foxconn
8:40 PM
ACM 282: The Steampunk, Sapphire, and Apple Watch Episode
7:46 PM
Melissa Holt on MacJury’s Holiday Gift Guide 2
4:42 PM
Steampunk USB Flash Drives with Motorized Gears - Really!
4:05 PM
Black Friday 2014: The Best Mac Deals
3:10 PM
iOS 8: Control Which Apps Can Access Your Private Data
2:50 PM
The Name Your Own Price Must-Have Mac Bundle
1:36 PM
TMO Daily Observations: 2014-11-26
10:46 AM
5 iPhone Apps to Cut Your Thanksgivings Stress
8:50 AM
iOS 8 and OS X Yosemite: Naming Group Conversations in Messages
Tue,9:01 PM
BuzzFeed Uses Apple Watches to Incentivise Staff
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!