Microsoft Considering Its Own Retail Stores
Microsoft Considering Its Own Retail Stores
by , 1:15 PM EDT, April 11th, 2008
Microsoft may be taking a page from Apple's playbook and opening its own retail store chain. Sources close to the company claim that Microsoft is looking into creating its own stores to highlight Microsoft-specific products much in the same way that the Apple Store highlights the Mac, iPod and iPhone, according to Fudzilla.
If Microsoft does open its own stores, the company will likely staff the locations with Microsoft employees to help present its products exactly the way it wants. Presumably, Microsoft's stores would offer products like Windows Vista, the Windows version of Office, the Xbox 360, the Zune media player, and possibly even Office for the Mac.
So far, there is no word on how serious Microsoft's retail plans are, or when the company could potentially open its stores.
[Thanks to TMO reader rattyuk for the heads up.]
Observer Comments
...MS is opening up a limited-run store/display/weird thing in the Brooklyn Heights neighborhood of Brooklyn. Supposedly a seminar environment for the wealthy mothers in the area to learn Vista and how to upload photos to the web and stuff.
I thought that was odd --- but in light of this piece, I wonder if it is a really a pilot/test run for a full retail presence.
Here's the piece I saw on the MS operation in Brooklyn.
http://brooklynheightsblog.com/archives/2424
I live 2 blocks away and confirm that this is happening...
Fri Apr 11, 2008 2:57 pm Subject: Some classes offered
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