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Microsoft Considering Its Own Retail Stores

by , 1:15 PM EDT, April 11th, 2008

Microsoft may be taking a page from Apple's playbook and opening its own retail store chain. Sources close to the company claim that Microsoft is looking into creating its own stores to highlight Microsoft-specific products much in the same way that the Apple Store highlights the Mac, iPod and iPhone, according to Fudzilla.

If Microsoft does open its own stores, the company will likely staff the locations with Microsoft employees to help present its products exactly the way it wants. Presumably, Microsoft's stores would offer products like Windows Vista, the Windows version of Office, the Xbox 360, the Zune media player, and possibly even Office for the Mac.

So far, there is no word on how serious Microsoft's retail plans are, or when the company could potentially open its stores.

[Thanks to TMO reader rattyuk for the heads up.]

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Engine Joe Posts: 412 Joined: 29 Jun 2004
Fri Apr 11, 2008 2:06 pm Subject: I wonder...

...MS is opening up a limited-run store/display/weird thing in the Brooklyn Heights neighborhood of Brooklyn. Supposedly a seminar environment for the wealthy mothers in the area to learn Vista and how to upload photos to the web and stuff.

I thought that was odd --- but in light of this piece, I wonder if it is a really a pilot/test run for a full retail presence.

Here's the piece I saw on the MS operation in Brooklyn.
http://brooklynheightsblog.com/archives/2424

I live 2 blocks away and confirm that this is happening...


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Close Name:Boyarsky Posts: 64 Joined: 03 Apr 2002
Fri Apr 11, 2008 2:57 pm Subject: Some classes offered

Some classed offered at the new Misco$quish store:

--Advanced Chair Throwing 201

--Monkey Bouncing for CEO's in training

and last, but not least,

--How to sow Fear, Uncertainty, and Doubt thru advanced use of Press Manipulation and Vaporware.

Just my 4¢ from North Pole, Alaska


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View Name:Guest
Fri Apr 11, 2008 4:48 pm Subject: Brown?
View Name:Guest
Fri Apr 11, 2008 5:41 pm Subject: Microsoft stores???
View Name:Guest
Fri Apr 11, 2008 7:54 pm Subject: Gee, you think?
View Name:Guest
Fri Apr 11, 2008 9:55 pm Subject:
Close Name:LunarMoon Posts: 3 Joined: 20 Nov 2007
Sat Apr 12, 2008 4:19 am Subject: mee too crosoft

what will they sell? Vista? Zune?
If they can survive with one sell per month...
one more "mee too crosoft" sutff

The only reason they wanna buy Yahoo is to have a double OO company and finally they can draw eyes on the OO to watch gOOgle closer...


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