Forbes on Apple's Success: It's the Software, Stupid
Forbes on Apple's Success: It's the Software, Stupid
by , 10:50 AM EDT, April 15th, 2008
There's one main thing at the heart of Apple's success, according to Forbes magazine's Brian Caulfield, and if you think it's the company's great industrial design, there should a loud buzzer sound going off near you. Instead, it's all about the software that runs in that hardware.
Mr. Caulfield's observations, which we found to be poignant, came in a piece and slideshow looking at what Forbes thinks are the seven greatest innovations in Apple's history.
"Everywhere you turn this year, Apple's machines are on the march," wrote Mr. caulfield. "The common denominator? Software. While great industrial design always attracts gawkers, it's software that makes Apple's proliferating array of machines so comfortable to use on a long-term basis."
"Apple's best products," he wrote, "mix the curb appeal of a Lamborghini with easy-to-drive friendliness of a Honda Accord."
Mr. Caulfield also noted Apple's ability to make "the whole widget" -- i.e. controlling both the software and the hardware -- is an important element to why the company's software works so well. While the rest of the computing industry flocked to Microsoft's anyone-can-license business model starting in the 1980s, Apple's adherence to the earlier model of making that whole widget makes it possible for the company's products to work more smoothly.
That observation is particularly timely, especially coming from a mainstream source like Forbes, in light of the controversy over Psystar's Open Computer, which the company is marketing as a cheap alternative to Apple's hardware if you want to run Mac OS X. What does "Mac" mean if the concept includes non Apple hardware?
That's a question for another time, but it's worth considering as you check out Forbes' slideshow of the seven greatest innovations in Apple's history. Those seven are OS X (not listed as Mac OS X, we might add), iLife, iTunes, the original Mac OS (check out the picture of Steve Jobs in a bow tie from the 1980s), John Sculley's Newton, iPhone, and iPod.
Observer Comments
That truly has been the advantage. Controlling "the whole widget" has been around for a long time and has not been learned by the recent generations. There was, in the olden days, such a thing as ANSI Standard. If you wrote your code according to ANSI Standard for the software language you were using, there was a good likelihood that it would run on anybody's hardware. But if you wrote your program using the hardware manufacturer's "extension's" for that same language, you were in for big trouble when you changed hardware. I was there when hardware was changed from IBM to Honeywell mainframes.
Comments are currently closed. Please email the author instead.
Recent Headlines - Updated July 5th
- Fri, 10:29 AM
- News - Apple Warns of Learning Interchange Security Breach
- 7:30 AM
- News - Happy Fourth of July!
- Thu, 6:07 PM
- TMO Scoop - Psystar Moves to Drop Bankruptcy Ahead of Apple Legal Battle
- 5:37 PM
- News - Uncomfirmed Reports Say Apple & Nvidia On The Outs
- 4:57 PM
- News - Microsoft Sick Over Barf Ad
- 4:09 PM
- Product News - KRK Ships R6 Passive Studio Monitor for Recording
- 3:45 PM
- John Martellaro's Blog - Particle Debris (week ending 7/2) Juiced, Joost and Goosed
- 3:12 PM
- Product News - ExactScan 2 Pro Released
- 1:56 PM
- Deal Brothers - Apple TV with 160GB Hard Drive: $324.00 Delivered
- 12:46 PM
- TMO Appearances - TMO Appearances Jeff Gamet Shares iPhone Apps on MacJury
- 10:41 AM
- Product News - Art Text 2.2 Adds New Templates, Layer Options [Updated]
- 10:04 AM
- Hot Forum Topic - Deciphering Mac Sales
The Mac Observer Reader Specials
- Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
OWC:
OWC Mercury On-The-Go FW400/800/USB2/eSATA Portables. High Performance A/V Rated. Bus Powered. Up to 500GB in the Palm of your Hand. Macworld Editor's Choice. CNET 'Very Good.' From $75.99!
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
RamJet Memory: MacBook and MacBook Pro 4GB kits for $57.99! Mac Pro 4GB Kits $99.99! iMac and Mac mini 4GB Kits for $57.99! 1TB SATA Hard Drives for $109.99! Click hereFor the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

