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Lenovo Ad Spoofs (Blasts) MacBook Air

by , 2:15 PM EDT, May 2nd, 2008

The Apple MacBook Air TV ad, with the computer being pulled out of an inter-office mailing envelope, is famous. So famous, that Lenovo has spoofed the very same ad to promote its Thinkpad X300 notebook computer. The ad's angle is that it'll take a boatload of wires and devices to equal all the stuff that's built into the Lenovo Thinkpad.

The only problem with Lenovo's idea is that users are loving their MacBook Air and dispensing with all the extra ... stuff. Even so, the Lenovo ad makes its point with some sharp humor.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:vasic Posts: 215 Joined: 09 Aug 2005
Subject: Amusing, to be sure

Most likely, thousands of Windows YouTube viewers (as of this writing, upwards of 800) will love this ad and try rubbing it in vigorously. As we all know, it won't change the fact that the Air remains wildly popular, and there is a good reason. As Mr. Martellaro said, people are dispensing with all the extra (sh... cr...) ...stuff.

View Name:Guest
Subject: I Have Macs - I Thought this was Funny
Close Name:algr Posts: 278 Joined: 07 Aug 2003
Subject: Except that the Air isn't Apple's only laptop.

This would be a good argument if the Macbook Air was Apple's only laptop, but of course it isn't and and never will be. The Lenovo looks bigger then a regular MacBook.

Apple users can choose to build all that stuff in, keep it separate, or leave it behind. PCs must take it whether they want it or not.

View Name:Guest
Subject: One thing the Stinkpad doesn't have ...
Close Name:davebarnes Posts: 115 Joined: 12 Jan 2005
Subject: Will help sell AirBooks

Diehard Windows users will see the ad and say: "See, I told you so" and then [maybe] buy a Lenovo. They would never buy an AirBook anyway.
Diehard Mac users will [maybe] buy an AirBook.
Fence sitters will be intrigued by the small "envelope" of the AirBook and consider buying it.
Apple wins.

View Name:Guest
Subject: Very amusing and clever, but...
View Name:Guest
Subject: Very amusing and clever, but...
View Name:Guest
Subject: How about speed?
View Name:Guest
Subject:
View Name:Guest
Subject: Funny ad
Close Name:Bosco Posts: 966 Joined: 03 Jun 2002
Subject: Clever Ad

Some of you sound like you just watched your Mom getting gang raped! By illegal aliens no less! This was a funny ad.

View Name:Guest
Subject: Superdrives don't work in hubs
View Name:Guest
Subject: SuperDrive
View Name:Guest
Subject: Cost twice as much...
Close Name:eugenio Posts: 6 Joined: 07 Aug 2007
Subject: try hard... try harder!!

which one is ugly? There's a reason why they are not placed side by side with the screen open. UGH!

Honestly, I have a Mac Book Pro and the only thing I plug into its side other than the power adapter is the receiver for my multi button mouse which I need for ArchiCAD. And since its a Nano receiver, I leave it in continuously. occasionally I'll plug an external drive in but its not necessary when transferring most files as its connected to an iMac on a wireless network which is good enough for files up to a few hundred Mb. Who ever needs so many peripherals when travelling does not need to travel light or is simply working wrong!

View Name:Guest
Subject: Funny...yet...
View Name:Guest
Subject: What did they gain?
View Name:Guest
Subject: Thinkpad a bit tight in the envelope
View Name:Guest
Subject: umm, no
Close Name:iBill Posts: 511 Joined: 23 Feb 2005
Subject: re:ummm, no

Actually no, you lose.

Sorry for your loss.

Close Name:burrito Posts: 176 Joined: 07 Aug 2005
Subject:

there's a guitar i own, the fender "tom delonge" signature stratocaster.. what i've always loved about this guitar is that there is only a single pickup, and a single control knob.. no other switches.. you just plug it in, and play music on it.

my point is, the air is not designed for power users.. it's designed for people who just want the bare essentials. it may not be the most strongly-conceived apple product of its day, but this goes to show that IBM just doesn't get the approach.

opinion: this ad almost dwindles into self-parody, once they actually open the thinkpad.. it almost calls the meizu phone to mind..

View Name:Guest
Subject:
View Name:Guest
Subject:
View Name:Guest
Subject:
Close Name:Intruder -   TMO Mac Specialist Posts: 2837 Joined: 07 Jul 2004
Subject:

Actually it is a bit more expensive. You have no choice but to get the 64GB SSD. If you remove the DVD burner and bump up the RAM to 2GB, the price is $3175 on their site. And the processor is slower.

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