The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Cringely: Buying Adobe -- The Payoff for Apple

Cringely: Buying Adobe -- The Payoff for Apple

by , 12:45 PM EDT, May 5th, 2008

Apple would have a lot to gain by buying Adobe, according to Robert X. Cringely on Friday. However, first Apple must get its monopoly-factor ducks in a row by unloading its pro apps: Aperture, Final Cut Pro, Logic and Shake.

The argument goes like this: Apple's professional apps has done well, made money and established Apple and Macs in Hollywood production, but there are bigger fish to fry. "...Steve Jobs tends not to think quarter-to-quarter so much as decade-to-decade," Mr. Cringely wrote. "This is a guy with a LONG horizon, which is why he appears, frankly, to be the only one of his peers with either a plan or a clue. As Jobs did with the iPod and iTunes and now with the iPhone, he is setting the standard and most Apple competitors are mainly waiting and reacting, which is hardly a way to lead anything."

Mr. Cringely claimed that clues have been accumulating for months. Apple's resistance to Blu-ray is an effort to slow the technology and pave the way for Internet downloads. Meanwhile, according to the author, Apple was quietly, very quietly, shopping its pro apps an NAB in order to avoid anti-trust issues prior to a potential acquisition. What Apple would be gaining is much more important.

"Apple's goal in acquiring Adobe would be to control first Flash and second Adobe's emerging Air application platform. Adobe announced this week a broad industry initiative to extend Flash to mobile devices, but Apple wasn't a participant. Why bother if you intend to shortly own Flash outright?" Mr. Cringely asked.

More to the point would be giving up some professional apps, acquiring Adobe's, and geting control of key Internet technologies. "They'd be giving up a sports car in Final Cut Pro, but end up effectively owning the road instead," Mr. Cringely concluded.

Recent Headlines - Updated March 5th

Thu,1:46 PM
TMO Daily Observations 2015-03-05: iPad Pro Design Rumors, HBO Now for Apple TV
11:37 AM
Analyst: Apple Watch a $26B Business by 2018
10:28 AM
Reports Claim 12-inch iPad to Copy Microsoft Surface Tablet, Shipping in September
9:07 AM
Apple, HBO Look to Bring HBO Now Streaming Service to Apple TV
Wed,8:50 PM
Decades-Old Legacy Encryption Found in iOS, OS X, Android - Apple Says Fix Is Coming
7:30 PM
ACM 296: Apple’s Spending Restraint, Disconnected Analysts, and Google’s Cell Service
7:23 PM
Pay What You Want: Front-End Developer Bundle
4:40 PM
Intuit Hoses Quicken (Mac) Users…Again
4:40 PM
Q Card Case for iPhone 6 Plus Uses Credit Card Slot as Kickstand
3:56 PM
Apple Will Reportedly Announce MacBook Air with Retina Display on March 9th
3:30 PM
Why Some Observers Think Apple Watch Won’t Succeed
11:38 AM
TMO Daily Observations 2015-03-04: Apple’s Pro-worker Stance in Silicon Valley
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!