Apple Scores 2 Black Pencils at D&AD Awards
Apple Scores 2 Black Pencils at D&AD Awards
by , 9:20 AM EDT, May 16th, 2008
Apple walked away from the D&AD Awards Thursday night with two "black pencil" awards for the iMac and iPhone designs. The awards are extremely difficult to win, but Apple has managed to score six since 1999, making it the most successful company in the 45 years since the awards ceremony began, according to The Guardian.
Both of Apple's products won their black pencil awards in the Product Design category. The iMac took the top honor for Work & Industry, and the iPhone for Leisure.
Jonathan Ive, Apple's Senior Vice President of Industrial Design, commented "One of the things that makes D&AD credible is they won't give an award if the work isn't good enough."
The other black pencil winners included three advertising agencies: Fallon; Goodby, Silverstein & Partners; and Proctor Inc; and the National Gallery Grand Tour.
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