Apple Scores 2 Black Pencils at D&AD Awards
Apple Scores 2 Black Pencils at D&AD Awards
by , 9:20 AM EDT, May 16th, 2008
Apple walked away from the D&AD Awards Thursday night with two "black pencil" awards for the iMac and iPhone designs. The awards are extremely difficult to win, but Apple has managed to score six since 1999, making it the most successful company in the 45 years since the awards ceremony began, according to The Guardian.
Both of Apple's products won their black pencil awards in the Product Design category. The iMac took the top honor for Work & Industry, and the iPhone for Leisure.
Jonathan Ive, Apple's Senior Vice President of Industrial Design, commented "One of the things that makes D&AD credible is they won't give an award if the work isn't good enough."
The other black pencil winners included three advertising agencies: Fallon; Goodby, Silverstein & Partners; and Proctor Inc; and the National Gallery Grand Tour.
Observer Comments
Comments are currently closed. Please email the author instead.
Recent Headlines - Updated November 9th
- Sun, 11:59 AM
- Mac Geek Gab Podcast - MGG 226: Magic Mouse, Apple Battery Secrets, Q&A
- Sat, 7:58 PM
- News - Apple TV 3.0.1 Update Fixes Missing Content Bug
- Fri, 7:45 PM
- Rumor - Taiwan Leak Shows Verizon UTMS/CDMA iPhone for Q3 2010
- 6:40 PM
- News - iPhone Moves Into RadioShack
- 6:30 PM
- News - Apple to Open Stunning Paris Apple Store in Le Louvre on Saturday
- 5:43 PM
- Free on iTunes - Dictionary, Dictionary, Dictionary, And More
- 4:09 PM
- John Martellaro's Blog - Particle Debris (week ending 11/6) Failure IS an Option
- 3:32 PM
- Games - The Latest App Store Games: Gravity Sling, RocketBird, Ground Effect, Checkers!
- 2:25 PM
- Games - Star Soccer 2010 for Mac Puts Gamers in Role of Up-and-Coming Player
- 2:15 PM
- How-To - The Mysteries of Rosetta Housekeeping
- 1:33 PM
- News - iPhone Game Developer Sued for Collecting User’s Cell Numbers
- 1:17 PM
- Games - Warhammer Online Expands Trial Play Option
The Mac Observer Reader Specials
- TypeStyler For Mac OS X is Now Shipping! Download The Free Fully Functional 60 Day Tryout at www.typestyler.com
RamJet Memory: Mac Pro 8-core 8GB Kit $199.99, 4GB Kits $109.99! Sale on MacBook and MacBook Pro 8GB kits $549.99! New MacBook DDR3 2GB for $49.99. iMac and Mac mini 4GB Kits for $79.99! 1TB SATA Hard Drives for $109.99! Click here
OWC: Get the Right Memory for Your Mac Top Quality, Competitive Price, Lifetime Backed Free Expert Support + Installation Videos too! MacBook & mini 8GB, iMac 16GB, Mac Pro up to 32GB. Click here
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!For the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.
