The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Scores 2 Black Pencils at D&AD Awards

Apple Scores 2 Black Pencils at D&AD Awards

by , 9:20 AM EDT, May 16th, 2008

Apple walked away from the D&AD Awards Thursday night with two "black pencil" awards for the iMac and iPhone designs. The awards are extremely difficult to win, but Apple has managed to score six since 1999, making it the most successful company in the 45 years since the awards ceremony began, according to The Guardian.

Both of Apple's products won their black pencil awards in the Product Design category. The iMac took the top honor for Work & Industry, and the iPhone for Leisure.

Jonathan Ive, Apple's Senior Vice President of Industrial Design, commented "One of the things that makes D&AD credible is they won't give an award if the work isn't good enough."

The other black pencil winners included three advertising agencies: Fallon; Goodby, Silverstein & Partners; and Proctor Inc; and the National Gallery Grand Tour.

Recent Headlines - Updated August 1st

Fri,8:43 PM
How to Identify Power Bricks in One Clever Stroke
6:48 PM
Legal Mobile Phone Unlocking Bill to Be Signed into Law
6:18 PM
Brilliant ‘Apple Clickbait Generator’ Makes Apple-Doomed-Articles
6:15 PM
Microsoft’s Sobering Realization: It Can Never Win, Place or Show in the Hardware War
6:10 PM
Kensington X3 Bluetooth Keyboard/Case for iPad Air Can Also Partially Charge it
4:12 PM
Complete iOS 8 + Swift Developers Course (Pre-Order) for $79
1:07 PM
TMO Daily Observations: 2014-08-01
11:18 AM
Apple to Beats: Welcome to the Family
10:42 AM
BadUSB: Undetectable USB flaw Could Expose all Your Tech Gear to Hackers
9:48 AM
Apple Buys Vivendi’s Stake in Beats for $404M [Updated]
8:45 AM
OS X: Configuring FileVault
Thu,9:43 PM
U.S. Appeals Court Rules Microsoft Must Turn Over Email Hosted in Ireland
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!