Apple Scores 2 Black Pencils at D&AD Awards
Apple Scores 2 Black Pencils at D&AD Awards
by , 9:20 AM EDT, May 16th, 2008
Apple walked away from the D&AD Awards Thursday night with two "black pencil" awards for the iMac and iPhone designs. The awards are extremely difficult to win, but Apple has managed to score six since 1999, making it the most successful company in the 45 years since the awards ceremony began, according to The Guardian.
Both of Apple's products won their black pencil awards in the Product Design category. The iMac took the top honor for Work & Industry, and the iPhone for Leisure.
Jonathan Ive, Apple's Senior Vice President of Industrial Design, commented "One of the things that makes D&AD credible is they won't give an award if the work isn't good enough."
The other black pencil winners included three advertising agencies: Fallon; Goodby, Silverstein & Partners; and Proctor Inc; and the National Gallery Grand Tour.
Recent Headlines - Updated January 29th
- Thu,6:59 PM
- Apple Tied Samsung for Global Smartphone Units in Q4
- 6:14 PM
- Wall Street Continues Apple Love Fest as $AAPL Closes at $118.90
- 5:34 PM
- ZeroLemon SolarJuice 20,000mAh Portable Charger: $49.99
- 2:14 PM
- Apple’s Quarterly Revenue vs. 15 Really Big Numbers
- 2:13 PM
- China Demands Back Door into Computers, Software
- 1:24 PM
- TMO Daily Observations 2015-01-29: FCC’s Personal Hotspot Protection, China’s Tech Back Door Demands
- 11:09 AM
- FCC Says Hotels Can’t Block Personal Hotspots
- 9:27 AM
- Apple Remembers Remote Desktop Exists, Releases Yosemite Update
- 8:51 AM
- Pages 5: Using Borders and Rules
- Wed,7:40 PM
- ACM 291: Apple’s Massive Numbers and the Rosetta Stone for Apple Timing
- 5:30 PM
- One Way Apple Could Help Us Find Apple Pay Locations
- 3:47 PM
- Aaron Sorkin’s Steve Jobs Movie Starts Filming with Michael Fassbender as Jobs
