The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
NPD: Apple Market Share 66% for PCs over $1,000

NPD: Apple Market Share 66% for PCs over $1,000

by , 2:50 PM EDT, May 19th, 2008

The NPD Group has reported that Apple's market share at retail store fronts for the first quarter in the U.S. is 66 percent, but only for those PCs costing more than US$1,000. For all PCs, it is 14%.

"In notebooks they're [Apple] growing two times the market," said Stephen Baker, NPD's vice president of industry analysis. "Windows notebooks are pretty much flat right now."

"iMacs are growing and the Windows desktop ain't. No matter how you look at it, Apple is outperforming Windows," he added in a chat with Joe Wilcox and Apple Watch.

The logical question to ask is whether customers care about the OS installed and if it's Vista. However, Mr. Baker doesn't think Vista is to blame. His observation has been that the "vast majority of consumers" don't care which OS is installed on PCs.

Mr. Wilcox characterized Apple's market share in the premium category as phenomenal. Of course, TMO notes that several additional factors have to be take into account. Retail stores comprise only a fraction of how PCs are sold in the U.S. Many corporate PCs are purchased direct via contract and Dell sells most of its computers to companies and individuals via mail order. When one looks at the total number of PCs sold in the U.S., Apple's market share remains, as reported previously, in the 6 to 8 percent range. However, that number continues to grow.

Even so, Apple has found a gold mine in the retail store buying experience and is riding the wave. "Apple has got better distribution than it's had in the last 15 years," Mr. Baker explained. "They're in the right spot right now. There's the iPod advantage. But the big thing is the stores."

It's clear that in a battered economy, with individuals and corporations cutting back on discretionary, cheap, commodity PC purchases, Apple has the advantage. The company's personal approach to customer sales, the iPod and iPhone halo effect and Apple's appeal to upscale customers by offering premium products have fueled their growth while the rest of the industry has fallen flat.

Recent TMO Headlines - Updated October 2nd

Fri, 3:11 PM
Apple's New 'Chase' Ad Highlights the New iPhone 14 Pro Series Camera
Fri, 2:16 PM
Apple TV+ Announces Premiere Date, Gives First Look at Action Thriller 'Echo 3'
Fri, 1:51 PM
Apple Music Live to Stream Exclusive Billy Eilish O2 Arena Concert: Here's How to Watch
Fri, 1:07 PM
Apple TV+ Confirms Shows Getting Another Season This Fall, Including 'Mythic Quest' and 'Slow Horses'
Fri, 12:36 PM
Apple's VP of Procurement Tony Blevins Departs Company After Lewd TikTok Comment
Fri, 12:00 PM
[U] Tests from 'Wall Street Journal' Indicate Apple's Crash Detection May Have Flaws
Fri, 3:00 AM
Bad Vibes on Wall Street and Good Vibes "As Seen on TV" - TMO Daily Observations 2022-09-30
Thu, 5:41 PM
Display Panel Orders Show iPhone Sales Higher Than Last Year
Thu, 3:46 PM
Adobe Launches Photoshop Elements 2023 and Premiere Elements 2023: Apple Silicon Upgrades, New AI Features and More
Thu, 2:58 PM
Ad-Free Instagram Experience 'OG App' Removed from Apple App Store
Thu, 2:17 PM
Apple Announces 4Q22 Earnings Call on October 27
Thu, 2:10 PM
iOS 16.1 Beta 3 Allows Users to Preload In-App Content After Install
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!