The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
The New Battleground: Ultra-thin Notebook Computers

The New Battleground: Ultra-thin Notebook Computers

by , 3:20 PM EDT, June 23rd, 2008

Apple's MacBook Air proved that there's a market for sleek, thin notebook computers designed for travel. The PC makers, mired in debilitating commodity prices for ever less expensive notebooks have noticed and are jumping in, according to Forbes on Monday.

The latest example is Toshiba's 2.4 pound (1.1 kg) Portege R500-S5007V, but unlike the Apple MacBook Air, it also includes an optical drive and a 128 GB SSD. In developing the computer, Toshiba has also leaned from Apple: some people will pay a lot for convenience, and that convenience totals a hefty US$2,999.


Toshiba Portge R500-S5007V

While another class of small notebooks, loaded with Windows XP or Linux, and costing about US$500 is also catching attention in some circles, the PC makers have realized that there's a market for premium priced computers that can offset microscopic margins on a $500 notebook.

Both Hewlett-Packard and Dell have jumped into the game. HP has the Voodoo Envy 133 that tries to compete with Apple's "cake slicing" thinness. Dell has the new M1330 which also includes an optical drive.

It's not unexpected for Apple's rivals to pick up on markets that Apple has carved out, but the explicit inclusion of the optical drives suggests these companies are hearing something from their customers that Apple does not. That is, if Apple is listening.

Recent TMO Headlines - Updated May 16th

Mon, 4:52 PM
Former Apple Employees Help Unionization Efforts As Deirdre O’Brien Visits Stores to ‘Listen’
Mon, 4:01 PM
Apple Testing iPhone With Use USB-C, Other Accessories Might Also Ditch the Lightning Port
Mon, 3:59 PM
New Studio Display 15.5 Firmware Update Brings Improved Webcam to All Users
Mon, 3:51 PM
Apple Tap to Pay on iPhone Service Now Being Tested at Apple Park Visitor Center
Mon, 3:13 PM
Apple Podcasts Brings New Features Including Download Control, Annual Subscriptions and Distribution System
Mon, 2:09 PM
Kendrick Lamar's Latest Album Breaks First-Day Apple Music Record for 2022
Mon, 1:23 PM
Ohio Looking to Legislate Apple AirTags, Enact Laws Against Device Tracking
Sun, 4:40 PM
Apple May Acquire Canoo EV Startup
Fri, 4:23 PM
Warren Buffett’s Apple Investment Was Sentimental, Book Reveals
Fri, 3:41 PM
Clip from Steve Jobs' 1992 MIT Speech Just as Relevant Today
Fri, 3:04 PM
Italian Grandma’s iPad Fails Go Viral on TikTok
Fri, 3:00 PM
Bluetooth Speakers for Dads & Grads
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!