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Axel Springer Switching 10,000 Employees to Mac

by , 4:40 PM EDT, July 7th, 2008

Axel Springer AG, one of Europe's largest newspapers, is switching its entire publishing operation to Macs, according to Fortune. The changeover, which will involve 10,000 employees in 30 countries, will take five years.

The CEO, Mathias Döpfner posted a YouTube video (in German) and gave the reasons for the change which were, according to Fortune:

  • Most of the company's layout work was already being done on Macs
  • Macs are more user friendly than other computers
  • Apple creates the most elegant computers
  • Macs are cheaper to buy and easier to maintain than they were in the past

Mr. Döpfner said that when the changeover is complete, Axel Springer will be the world's second largest Apple customer after Google.

Axel Springer publishes the flagship newspaper, Die Welt. The original announcement was at Heise Online.

Observer Comments

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View Name:Guest
Mon Jul 07, 2008 4:51 pm Subject: orly?
Close Name:Planeten Paultje Posts: 71 Joined: 15 Apr 2004
Mon Jul 07, 2008 5:15 pm Subject: 4-He didn't say that

He said that they are easier to maintain that the PC's they have now.

The YouTube link:
http://youtube.com/watch?v=j2oGlC9aXB4



Last edited by Planeten Paultje on Tue Jul 08, 2008 2:28 pm; edited 1 time in total
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View Name:Guest
Mon Jul 07, 2008 6:35 pm Subject: Axel Springer
Close Name:ctopher Posts: 119 Joined: 25 Aug 2006
Tue Jul 08, 2008 1:17 pm Subject: I wonder...

Did a weak U.S. Dollar influence this decision?


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View Name:Guest
Tue Jul 08, 2008 1:22 pm Subject: Axel Springer
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