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NYT: Apple's MobileMess

by , 3:35 PM EDT, July 24th, 2008

Even though Apple has apologized to subscribers for the glitches in the MobileMe launch, MobileMe's problems are nowhere near over, according to David Pogue at the New York Times on Thursday.

Mr. Pogue suffered through some of the initial problems along with everyone else. However, by July 14, several days after launch, MobileMe worked as advertised.

"Well, actually, not quite 'as advertised.'," Mr. Pogue noted. "... Unfortunately, MobileMe's problems were nowhere near over."

Mr. Pogue noted that after he finished his initial review, e-mail problems cropped up that Apple said affected a mere one percent of the subscribers. That was estimated to be about 20,000 people, and it seemed like every one of them e-mailed the NYT writer.

"Maybe it wasn't such a hot idea for Apple to launch four enormously complex initiatives -- the iPhone 3G, the App Store, the iPhone 2.0 software update and MobileMe -- all on the same day," Mr. Pogue wrote. Worse, when Mr. Pogue, deluged by complaints, contacted Apple to find out what was being done to solve the problem, Apple provided only an apology.

"It's amazing that Apple doesn't recognize this situation. This is an airplane that's stuck on the runway for hours with no food or working bathroom. And the pilot doesn't come on the P.A. system to tell the customers what the problem is, what's being done to fix it, how much longer they might be stuck, and how he empathizes with their plight. Instead, he comes on once every three hours to repeat the same thing: 'We apologize for the inconvenience.'," Mr. Pogue noted with restraint.

"MobileMess, indeed," was his conclusion.

Observer Comments

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View Name:Guest
Subject: iCal sync-less at times
Close Name:wilf53 Posts: 31 Joined: 18 Oct 2007
Subject: On the positive side

I need to weigh in on the positive side. I was affected by all the problems the first days, yes, although mail seemed to work all the time - but now it works like a wonder, especially compared with the slow, slow service we had here in Europe when it was dot Mac.
Actually, I am quite impressed now and I cannot be the only one, can I?
Like today; we went to look after my motherʼs house so I brought my iBook and the USB-powered scanner with me, to do todayʼs illustrations there and when I had finished, I dropped them on the iDisk, thinking of getting them down to my iMac when I returnedhome - but I did not have time to start any syncing so I thought I would not have them there. But yes, there they were, also at home. And in addition to that, I had them in the Sent folder on Mail as well, as attachments.

So to me, it is working well. Got my wifeʼs full shift plan on iCal, too, synced with both computers.

I am satisfied in other words - but I agree with Mr. Pgoue in that I hope Apple will never attempt such a huge launch again and concentrate on one thing at a time.

Close Name:Tiger Posts: 969 Joined: 17 Jun 2003
Subject: revised

MobileMe$$


Fixed that for you.

Close Name:mjkphoto Posts: 36 Joined: 01 Nov 2004
Subject: Email seems to work but Sync problems persist.

While my MobileMe email appears to be working, Sync isn't working so well. This morning Sync started asking to make changes to my Address Book, iCal, and MacJournal files, even though no new changes were posted to MobileMe. I actually reset my PowerBook to sync to MobileMe. From there, I resynced with my PowerMac. But on the return to the PowerBook, MobileMe wanted to make changes, even though there shouldn't have been any.

As for my MobileMe Mail, I uploaded all my .Mac mail from my PowerBook back to MobileMe account, since all but a few files disappeared. I'm keeping a regular back up and have set MobileMe to keep files for offline viewing. I hope that means the files are duplicated on my PowerBook (Apple is not very clear about this). I may have lost Mail files in the migration to MobileMe (I'm giving Apple the benefit of the doubt, even though I'm pretty certain some of my .Mac mail didn't make the move). Push seems to be keeping things updated, albeit very slowly (Tiger 10.4.11).

The speed of MobileMe online has not gotten better. Logging takes a long time and the system is very slow in responding or moving between applications.

All in all, MobileMe has been a disaster from launch. An apology from Apple doesn't begin to make up for all the frustration.

View Name:Guest
Subject: $200 million
View Name:Guest
Subject: ACTUAL CHAT WITH APPLE MOBILEME SUPPORT!
Close Name:Tik Tok Posts: 20 Joined: 05 Oct 2005
Subject: Abusing a service technician is not as cool as you think

Gail's posting of her interaction with "Sarah", from Mobile Me support infers that she was treated badly in that discussion. I think she confuses responsibility for the foul-up that Apple has created with its botched Mobile Me launch with the relatively low-level employee and, demonstrating clearly that that employee could not satisfy her concerns (of course), suggests that the employee somehow mishandled Gail's problem.
If that indeed is Gail's message, Gail needs to grow up and address reality. People on a tech line, trying to cope with the massive problems caused by the company and left without any resources to help customers, are, at best, dangling in the corporate wind. All they have is their manners and whatever information the company gives them. In this case, Sarah had plenty of good manners, despite Gail's obdurate refusal to comprehend that it was not in Sarah's power to fix anything.
Gail's pretend beef over Sarah's assurance that she would only provide the truth as she knew it is equally juvenile. By Gail insisting that whatever she heard from Sarah was "unacceptable", failing to distinguish between Apple's own failure to solve Gail's problems and Sarah's inability to do so, Gail left Sarah with really nothing she could say, but obligated, under the rules of her job, to attempt to help the customer.
Again, it is utterly fair to rant against Apple for this Mobile Mess. It is never fair to blame a low-level employee for the company's problems. It's like ragging on the ticket agent when the plane is late; the ticket agent isn't responsible for that.

Close Name:jecrawford Posts: 15 Joined: 13 Oct 2004
Subject: Restraint

TikTok

I believe both parties showed great restraint.

The main issue is that Gail's business is suffering and Sarah can not (or is it will not?) escalate the issue further up the totem pole. Nor has Apple made any more detailed announcement (the pilot keeping the passengers informed).

It was daft of Sarah to make the statement that she "could have lied" and Gail was probably justified in twisting her tail because of her obvious frustration.

Apple needs to make further announcements if the situation is still bad.

My MobileMe experience so far is fairly good, but my expectations were not high after .Mac sync problems with my contacts just prior to the switch. I lost ~100 names and addresses. Not the end of the world but annoying.

The definition of "push" as implied by Apple for desk- and laptops seems to be the cause of much of the grief. Information clearly isn't pushed up to the cloud instantaneously from such machines!

Close Name:rwahrens Posts: 50 Joined: 19 Jul 2006
Subject: slow down

"The definition of "push" as implied by Apple for desk- and laptops seems to be the cause of much of the grief. Information clearly isn't pushed up to the cloud instantaneously from such machines!"

Apple has apologized for that misstatement, and has voluntarily stopped using the word "push" when speaking about Macs and MobileMe. If you need more instantaneous syncing with the cloud from your Mac, then hit "sync now" after you make those changes, and it'll get synced, immediately. I do this regularly, and it just works. At least for me.

I agree, Gail was, while understandably, irate and unwilling to be mollified. I have had less than stellar experiences with Apple's tech support, yet I did not blame the tech on the phone for the problem, I sent Apple a letter with my complaint. Separately, so as to not get the tech involved in something he had no control over. Gail should know, as a business manager, that employees can only do what management will allow them to do, with only that information they are given. If you've got a beef, deal with a manager, and do it in writing.

I've said this several times in the last two days - I have been a .Mac user since it was iTools and free, and while I also saw some issues in the first day or so, since then, my service has been stellar. I have several thousand emails, and they ALL made the switch intact. Of course, I also had my Time Machine backups in case they didn't, too. Anybody that didn't back up their stuff (which Apple warned us ALL to do!) has no right to bitch that that stuff is now gone. You WERE warned!

Close Name:ctopher Posts: 101 Joined: 25 Aug 2006
Subject: Gail needs to get back to work!

If you contract for services, you should have a backup plan should those services go away for any reason, fire, flood, incompetence etc. Instead of berating the support person, she should have been tending to her business.

Is her business to receive e-mails from customers and help them? Then contact those customers and let them know that her main e-mail is off line. There are enough free e-mail services that she could use temporarily.

Is her business web related with people sending e-mail using a web form? Update the web site.

What sort of business is it that causes Gail to lose money without e-mail? I've never heard "the check's in the e-mail".

No, I think Gail was frustrated and wanted to take it out on someone. It was clear in her comment "You should know that I am going to copy this chat and paste it on the internet for all to see"

For all to see what a pathetic business person I am who, relies on a third party to stop me from "hemorraging money"

Oh damn, now I've done it too. I'm a pathetic loser who just wants people to notice MY righteous indignation. OK, I'm sorry, I've treated people poorly also when I've been frustrated. But I don't think I've following it up with a web posting... until now.

But hey, I love the term "hemorrhaging money" I first came upon it when reading Tom Wolfe's Bonfire of the Vanities, great book...

Close Name:Tiger Posts: 969 Joined: 17 Jun 2003
Subject: I'm taking issue here...

If her PUSH email isn't working to her mobile device, why the heck isn't she going to a computer and retrieving the messages? I've not seen the issue addressed whether that is possible, but hedging her entire business on an email server which invariably go down at ANY second, not to mention a service that is brand spanking new seems incredibly naive and foolish.

It's a major inconvenience for everyone involved that MobileMe is down, but now that it's been more than a week, wouldn't you think users would start finding other solutions to their own problems? What are they waiting for, FEMA???????

View Name:Guest
Subject: more Mobilemess
Close Name:Intruder -   TMO Mac Specialist Posts: 2989 Joined: 07 Jul 2004
Subject:

Exactly what part of that post do you think isn't a non-constructive rant or complaint?

Saying "I think I know what has happened. Apple you have let the curse of microsoft infect you..." is not exactly a constructive input. It is a rant. At no point did you offer a constructive solution. You did vent, however.

I don't necessarily agree with their policy of deleting these posts, but since they do state their policy and yours violates the policy, the deletion is not surprising.

View Name:Guest
Subject: Mobilemess
View Name:Guest
Subject: Tech Support Chatter Gail here
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