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Column: Apple and China are Incompatible
by , 2:10 PM EDT, July 24th, 2008
Apple's products and Western IP laws are currently incompatible with China's politics, according to Mike Elgan at Datamation on Wednesday. It's a messy reality.
Mr. Elgan outlined Apple's challenges.
- Apple is a mass-market luxury brand in a country that prizes value above brand.
- China has an authoritarian government that makes it hard for Apple to market some product features.
- China is the global epicenter of intellectual property theft.
In addition, Chinese carriers, like China Mobile have been reluctant to agree to Apple's business terms. Apple will have to do business in China eventually, and the new retail store in Beijing is an admission of that. How successful Apple will be, in the long run, is an open question, and Mr. Elgan's discussion provided valuable insights into the challenges Apple will face.
Observer Comments
... that people will have to think again when it comes to China. Once, West looked down on Japanese products. Cheap, plastic toys. That was in the 50s and the 60s. Then it was the Koreans. The same there. They only copy Western products. Now it is China.
Well, to get a historic perspective, we should go back, say, 400 years or so - which is not a long time in that perspective; then Western (European) products were frowned upon. In Asia. They were poorly manufactured and held a low quality. It was not until the Europeans robbed the gold of the Incas et cetera, that they could get into the Asian market by paying up with cold cash. Combined with ruthlessness, lots of ambition and few scruples, if any, they ended up dominating the world.
So, China today is not like China of yesterday and certainly not like China of tomorrow. How the latter will be, is too early to say. But I think that if Apple manage to get a foot in, they have made their fortune - and more than what you would find in a cookie:)
Thu Jul 24, 2008 6:14 pm Subject: China of today cheats causing of serious injury to the U.S.
I think Mr. Elgan has a cogent argument. Apple can't do well in a jurisdiction that doesn't enforce laws that protect intellectual property; where third party partners refuse to share revenues in a way that provides Apple with a profitable business model, and where consumers--and here is where I disagree with Mr. Elgan, because the Chinese are crazy about luxury brands--though they love luxury brands, only value the brand itself, not the quality of product and/or service that the brand betokens.
For example, the Chinese buyer of a counterfeit iPhone is delighted with his iPhone, even though its software doesn't work quite right; there is no iTunes Store; no App Store, no support, no reliable way to upgrade the functionality of his counterfeit iPhone's software. It is enough for him that he has an iPhone. He is completely ignorant of Apple's user experience and, therefore, doesn't value it. His user's experience is based on the products that he knows; if his counterfeit iPhone is no better, so what.
Well, Apple sells a superior user's experience, superior quality, and superior functionality, all of which is protected and made exceptionally profitable by strong and enforceable intellectual property laws, which allow Apple to bargain for the value of its intellectual property with its partners. These conditions simply don't exist in China, nor do they exist in Russia.
For Apple to succeed in China and Russia, it must first expose potential customers in those countries to Apple's superior user's experience and work, as so many others are working, to get China to enforce its IP laws. I think that opening an Apple Store in Beijing is a first step in selling its user's experience to the Chinese. Note that the Apple Store in Beijing caters to foreigners, who, I think, will be the fifth column that exposes the Chinese to the real Apple experience. I also think that this is the principal reason for in-store activation of the iPhone 3G: To restrict the flow of illegal iPhone's to China and Russia. As for getting China to enforce its IP laws, that won't happen until the U.S. and other members of the WTO, World Trade Organization, get serious about sanctioning China for not honoring its obligations to enact and enforce laws protecting IP. But it will be a long, hard slog for Apple to win in China and Russia, as it has in the U.S., Europe, and other markets.
So what is Apple to do? One, as mentioned, supra, Apple should seize on every practical opportunity to expose Chinese and Russian citizens to the superior quality of its user's experience and hope that they will agree that it is worth paying for; it should employee every practical means to interdict piracy of its intellectual property; it should work with allies through out the world to get the U.S. and other countries to sanction China and Russia for their violation of their obligations under international trade treaties, and in no circumstances should Apple ever capitulate to potential partners in China or Russia who refuse to respect and pay full value for its intellectual property. This may mean that Apple will have to write off China and/or Russia, but it doesn't do any good, as Microsoft has learned, to have billions of new customers on which you not only make no profit, you lose money as your pirated goods cause you to lose sales that you otherwise would have had.
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