The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
AOL Cuts Back on Blogs to Save Cash

AOL Cuts Back on Blogs to Save Cash

by , 12:40 PM EDT, July 25th, 2008

AOL is apparently telling some of news blogs under its wing to cut back on posts in order to trim down its budgets. The sites that are impacted by the move fall under AOL's Weblogs division and include DownloadSquad, Diylife.com, and The Unofficial Apple Weblog. All have been asked to stop posting content until July 31, according to paidConent.org.

The moratorium on content is bad news for the impacted blog sites and their writers who earn their pay based on posts they publish, and also for readers that look to the blogs for news and other content. Diylife.com appears to have been handed the short end of the stick since it will be shut down completely.

In a memo to its sites, Weblog stated "The goal is to safeguard against further budget overages, thus protecting our business and hopefully continuing as usual (though maybe a little restrained) in August. Going forward we will remain slightly leaner, but my hope is that by the end of the year we'll continue to ramp up as we have historically."

TUAW will be allowed to publish one or two App Store articles a day, and DownloadSquad posters are expected to cease publishing all articles through July 31.

The post cutbacks in the end may have more of a negative impact than positive since readers could start looking elsewhere news, and the people behind those posts may have to look for alternative places to make money.

While AOL's bloggers are taking a hit now, other parts of the company will get their turn soon, too. The Internet company is also discontinuing some of its other projects including Bluestring, Xdrive, AOL Pictures, AIMWorld, and MyMobile. AOL Video Portal has begun a transition to become part of AOL Programming Video Experiences and should be completed some time in the company's fourth quarter.

The cuts are intended to help make the company more attractive to potential buyers, but ultimately may make AOL less attractive to its customers and employees.

Recent Headlines - Updated September 18th

Thu,3:30 PM
iOS 8: Quickly Access Your Favorite Contacts with Home Button
2:15 PM
How to Install and Activate Third-Party Keyboards in iOS 8
1:47 PM
TMO Daily Observations: 2014-09-18
11:11 AM
Analyst: iPhone 6 Launch Weekend Sales to Fall Short, No Big Deal
10:04 AM
iOS 8: Taking Full Advantage of Interactive Notifications
9:22 AM
Apple TV Gets Beats Channel, Family Sharing
8:42 AM
iOS 8: See What’s Eating Your Battery
Wed,8:10 PM
Apple Releases Mavericks OS X 10.9.5 with Improvements to VPN and SMB Servers
7:57 PM
Apple Updates iTunes TOC with iOS 8 Family Sharing and App Bundle Pricing
7:08 PM
ACM 272: iPhone 6, iOS 8, and Tim Cook
5:10 PM
iOS OTA update too big? Use iTunes
3:50 PM
iOS 8 Upgrade Recommendations By Device/Model
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!