The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Gartenberg: Zune Phone Unlikely

Gartenberg: Zune Phone Unlikely

by , 2:20 PM EDT, July 25th, 2008

A Zune Phone is unlikely, according to Michael Gartenberg with Jupiter Research. In his blog, he explained that the business model for Windows Mobile is totally different than for Zune. Even so, Microsoft may still be mulling over the idea as a way to better compete with Apple.

Mr. Gartenberg explained that while Microsoft's harwdare partners on the music side were taken aback by the Zune, ultimately they were still comfortable with the licensing. However, with a Microsoft phone, Mr. Gartenberg noted:

"The phone is different. WinMo is a core platform and OS. No one has ever been successful licensing technology platforms to others and then competing with a device of their own. Apple failed (twice), Palm and Nokia all tried it and it just can't be done. Microsoft now has traction with more than 20 million licenses out there and a great stream of partners and new phones for consumer and business use. A Zune phone from MSFT would potentially hurt all that."

In addition, Microsoft would face all the same problems Apple did before Apple finally sought a major wireless partner in AT&T. It's possible Microsoft might forge ahead, but the Jupiter Research technical director thinks it's more likely that some Zune functions will get folded into Windows Mobile.

If rumors are true, Microsoft has been holding exploratory interdepartmental meetings to discuss a Zune phone. On Wednesday, Steve Ballmer sent an e-mail to Microsoft employees describing how to better compete against Apple.

Recent Headlines - Updated September 3rd

Tue,5:33 PM
MGG 517: Random Access Gab
5:19 PM
Cartoon Network Turns to iOS App Maker Pixel Press For Draw-Your-Own-Game
5:12 PM
Last Chance for 8 Award-Winning Mac Apps for $39.99
5:00 PM
Apple’s Deal with Major Credit Cards Companies Has Hidden Value
3:34 PM
Samsung Taps David Hasselhoff, Knight Rider, and K.I.T.T.4 for Smart Home Ad
3:19 PM
Apple: Celebrity Photo Theft Due to Compromised Passwords, Not iCloud Security
1:03 PM
TMO Daily Observations: 2014-09-02
11:22 AM
Analyst: New iPhones Coming, Maybe an iWatch, too
10:13 AM
Report Claims iWatch Still in Testing, No Sept 9 Unveiling
8:50 AM
Apple Lands Digital Wallet Deal with Amex, Visa, MasterCard
Mon,5:52 PM
Apple Fixes iCloud Security Gap, ‘Actively Investigates’ Celeb Photo Theft
8:00 AM
Happy Labor Day
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!