The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Gartenberg: Zune Phone Unlikely

Gartenberg: Zune Phone Unlikely

by , 2:20 PM EDT, July 25th, 2008

A Zune Phone is unlikely, according to Michael Gartenberg with Jupiter Research. In his blog, he explained that the business model for Windows Mobile is totally different than for Zune. Even so, Microsoft may still be mulling over the idea as a way to better compete with Apple.

Mr. Gartenberg explained that while Microsoft's harwdare partners on the music side were taken aback by the Zune, ultimately they were still comfortable with the licensing. However, with a Microsoft phone, Mr. Gartenberg noted:

"The phone is different. WinMo is a core platform and OS. No one has ever been successful licensing technology platforms to others and then competing with a device of their own. Apple failed (twice), Palm and Nokia all tried it and it just can't be done. Microsoft now has traction with more than 20 million licenses out there and a great stream of partners and new phones for consumer and business use. A Zune phone from MSFT would potentially hurt all that."

In addition, Microsoft would face all the same problems Apple did before Apple finally sought a major wireless partner in AT&T. It's possible Microsoft might forge ahead, but the Jupiter Research technical director thinks it's more likely that some Zune functions will get folded into Windows Mobile.

If rumors are true, Microsoft has been holding exploratory interdepartmental meetings to discuss a Zune phone. On Wednesday, Steve Ballmer sent an e-mail to Microsoft employees describing how to better compete against Apple.

Recent Headlines - Updated February 28th

Sat,10:30 AM
IiPhoneography 101: Tripods for Your iPhone
Fri,8:54 PM
Apple Death Knell #68: Apple’s Stock Will Collapse Because iPhone Is Too Important
7:32 PM
Last Chance: Pay What You Want for the Learn to Design Bundle
4:30 PM
What to Expect During Apple’s March 9 Media Event
1:09 PM
TMO Daily Observations 2015-02-27: Apple Watch Media Event Smackdown
11:20 AM
Ericsson Sues Apple after Failing to Reach Patent License Agreement
10:01 AM
Analyst: Apple Watch Edition to Cost $950
8:55 AM
QuickTime & Yosemite: Recording Your iPhone or iPad Screen with iOS 8
Thu,8:36 PM
Apple Opens iWork for iCloud to Everyone
7:53 PM
This Is Why You Should Set Up Philips Hue LED Smartbulbs
7:15 PM
Apple Rumored to Bring Touch ID to Macs
4:40 PM
Last Chance To Save 55% On The Code Black HD Camera Drone
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!