The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Musings on Apple's Revamp of the Notebook Line

Musings on Apple's Revamp of the Notebook Line

by , 12:35 PM EDT, July 29th, 2008

The "future product transition" that Apple's Peter Oppenheimer referred to recently has led observers to put their money on a revamp of Apple's notebook line, according to BusinessWeek on on Tuesday. In turn, just how the decrease in expected gross margin will translate into new features is still a subject for ongoing speculation.

There are only two ways to cut gross margins, according to BW's Apple observer, Arik Hesseldahl. Cut price or increase the cost of the goods that go into the product.

Apple can afford to do this, Mr. Heseldahl noted, because of the momentum of Mac sales. Apple could boost its market share, especially in the crucial back-to-school season, at the expense of Dell and Hewlett-Packard.

In addition, possibly more likely, Apple could add some special feature that would give them a competitive advantage. That naturally leads to thinking about touch screen, multi-touch and gesture mania on the iPhone.

Just how that would play out is uncertain. iSuppli analyst Jennifer Callgrove thinks that because a touch screen notebook would have a very expensive display, Apple would come out of the gate with a subnotebook, perhaps a 9 to 10 inch screen.

TMO notes that rumors from other sites have suggested a full size screen but a glass trackpad with the multi-touch features of an iPhone.

"Surely Apple will find willing buyers for a multitouch-capable mini-Mac with a full keyboard. The success of the MacBook Air suggests there's a new willingness at Apple's Cupertino (Calif.) headquarters to fundamentally rethink what a Mac notebook can be," Mr. Hesseldahl noted.

A subnotebook with a touch screen might cannibalize the MacBook Air sales, so it's likely that Apple would, in Mr. Hesseldahl's opinion, keep the price point and size well below the MBA.

Just what direction Apple will go, no one outside of Apple knows. What's likely is that the new technologies of the iPhone and the synergy between OS X Leopard and OS X iPhone has Apple thinking about what the next generation notebook computer should be like. If history repeats itself, Apple will catch the entire industry off guard once again.

Recent TMO Headlines - Updated June 26th

Fri, 5:06 PM
’Obi-Wan Kenobi’ Star Moses Ingram to Join Cast of Apple TV+ Series ‘Lady in the Lake’
Fri, 4:31 PM
Chris Evans Stuns the Internet By Upgrading His iPhone 6
Fri, 4:12 PM
Leaks Suggest Next AirPods Pro to Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More
Fri, 3:06 PM
Rumors Suggest Apple to Announce 'Game-Changer' AR/MR Headset January 2023
Fri, 3:05 PM
Apple’s Back to School Promo Could Score You a $150 Gift Card
Fri, 2:21 PM
Apple-1 'Byte Shop' Model Goes for $375,000 at Thursday Auction
Fri, 1:22 PM
Code in iOS 16 Betas Hint at New Siri Remote for Apple TV
Fri, 8:32 AM
Apple’s Long Game in Mobile and Portable Computing; Choice and Versatility
Fri, 7:32 AM
Apple Music Student Plan Gets a Price Increase in US, UK and Canada
Fri, 7:03 AM
Google Chrome on iOS Gets Five New Features
Thu, 5:40 PM
Using Measurement Conversions in iOS 16
Thu, 4:37 PM
Apple TV+ Series 'Trying' Reveals Season 3 Trailer Before July Premiere
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!