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Jobs: MobileMe Misses Apple Standards [Updated]

Jobs: MobileMe Misses Apple Standards [Updated]

by , 8:35 AM EDT, August 5th, 2008

Apple CEO Steve Jobs is disappointed with the MobileMe launch and the service's performance so far, and he let staff members know. He said in an email to employees that the Internet-based service was launched too early and that it is not "up to Apple's standards," according to Ars Technica.

The leaked email called MobileMe, Apple's cross-platform replacement for .Mac, a "monolithic service," and suggested that it should have been launched in stages instead of all at once. "The vision of MobileMe is both exciting and ambitious," Mr. Jobs said, "and we will press on to make it a service we are all proud of by the end of this year."

Along with Mr. Jobs's declaration that MobileMe will see improvements by the end of the year, the service also has a new leader. Eddy Cue's roll in the company was expanded beyond his iTunes-related responsibilities to include the App Store and MobileMe, and he will now report directly to Mr. Jobs with the title of Vice President, Internet Services.

The full text from the email, which is short and to the point, is available at the setteB.IT Web site.

"It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store," Mr. Jobs said. "We all had more than enough to do, and MobileMe could have been delayed without consequence."

"The launch of MobileMe was not our finest hour," he added.

Now that Mr. Jobs has made his objective clear, it's likely MobileMe subscribers will start seeing changes to the service, and odds are those changes will start appearing soon.

[This article has been updated with additional MobileMe information and a link to Mr. Jobs's email message.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Sir Harry Flashman Posts: 792 Joined: 08 Feb 2007
Subject: Contracted?

I wonder if they contracted out of house for MobileMe.

Close Name:snaab4 Posts: 10 Joined: 02 Apr 2007
Subject: Re: Contracted?

If they didn't outright contract out for MobileMe, they definitely did for MobileMe Tech Support. I contacted them multiple times and the respondees, while having American sounding names, had Mumbai style manners. The reason I contacted numerous times was to elevate the tier of service, as three different times was given advice that was out and out wrong. They didn't know what they were advising, as if quoting from a triage book. They kept telling me I would get an e-mail survey from Apple Care and I threatened to inform Apple care survey that they were giving out incorrect information and instructions, and that they were not up to Apple's standards.

Close Name:mjkphoto Posts: 47 Joined: 01 Nov 2004
Subject: Not sure if I'm renewing my subscription

I'm lucky I don't rely solely on my .Mac account, now renamed MobileMe. I have a separate email account for my business and use MobileMe for most of my "Apple" related email needs, such as iTunes. But after the MobileMe disaster, I'm rethinking whether to renew my subscription.

We were supposed to get an extra month credit because of the disastrous launch, but my account still shows the original September renewal date. Now Mr. Jobs states that Apple will "press on to make it a service we are all proud of by the end of this year." If I were to wait until the end of the year for the service to work, I would have to renew for another year.

If Apple truly cared about its loyal customers, it would provide a credit for every day MobileMe is not up to "Apple Standards." If Apple truly cared about its loyal customers, I wouldn't have to renew my MobileMe account until the service is deemed something Apple can be proud of. After all, Apple messed this up!

While it wasn't critical to my business, I used and relied on .Mac features that are now gone, such as iCards and Homepages. So now Steve Jobs wants me to continue to pay for a lame service just because he says it will be up to standards by the end of the year?

Give me an opportunity to see MobileMe as it was intended before I renew. That is the right thing to do. Apple, unfortunately, doesn't often do the right thing... just the Apple thing.

Close Name:Guest
Subject: Kenny

Eddie Cue's "roll" in the company?

Close Name:Sir Harry Flashman Posts: 792 Joined: 08 Feb 2007
Subject: Windows like

It seems to have a bit of Windows like look to it which gives rise to my suspicion that was outsourced. The logo is also not very Apple looking, almost like something for a program orientated to children. That being said if Steve Jobs said it missed the mark, why wasn't there more oversight of the project.

Close Name:Guest
Subject:

Quote
mjkphoto wrote:
I'm rethinking whether to renew my subscription.



Me too. I did depend on my @mac.com address for freelance work, but not may main source of income. I'm transitioning away from that for now, but it will be interesting to see how MM goes for the next few months. My sub expires in December (January if they extend it like they said they would...), so I'll be keeping a close eye on things until then. Right now, I don't expect to renew. It's hard to justify when I was without my main email account for over a week.

Seems like Apple's standards have been going a bit downhill in the last year or two, but even with that, this Mobile Me launch was certainly not up to even Apple's worst.

Close Name:Guest
Subject:

Quote
Guest wrote:
Quote
mjkphoto wrote:
I'm rethinking whether to renew my subscription.



Me too. I did depend on my @mac.com address for freelance work, but not may main source of income. I'm transitioning away from that for now, but it will be interesting to see how MM goes for the next few months. My sub expires in December (January if they extend it like they said they would...), so I'll be keeping a close eye on things until then. Right now, I don't expect to renew. It's hard to justify when I was without my main email account for over a week.

Seems like Apple's standards have been going a bit downhill in the last year or two, but even with that, this Mobile Me launch was certainly not up to even Apple's worst.


Me three. Syncing essentially renders the iDisk useless now, and apparently you can only use one or the other the way it is meant to be used.
I don't care much about Mail, as I never use it, but I totally get that lots of people do. I'm just really disappointed that we have to pay top dollar for this THIS?

Jobs is right and it's totally inexcusable. There should be more than miserly one month credit to win me back.

Close Name:xmattingly Posts: 266 Joined: 31 Jul 2007
Subject:

Quote
Sir Harry Flashman wrote:
The logo is also not very Apple looking, almost like something for a program orientated to children.
I couldn't agree more... or even a program meant for noobs.

http://gizmodo.com/5014728/mobileme-looks-an-awful-lot-like-windows-me

Close Name:Guest
Subject: Logo and Push

Quote
xmattingly wrote:
Quote
Sir Harry Flashman wrote:
The logo is also not very Apple looking, almost like something for a program orientated to children.
I couldn't agree more... or even a program meant for noobs.

http://gizmodo.com/5014728/mobileme-looks-an-awful-lot-like-windows-me


I also am not impressed by the logo, but I am impressed by the way "push" works with my Contacts in Address Book. Excellent!

John

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