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Apple Rolls Out Off The Air Get a Mac Ad
by , 11:05 AM EDT, August 21st, 2008
Apple added yet another Get a Mac commercial to its Web site on Thursday. Off The Air continues the popular commercial series with John Hodgman as PC and Justin Long as Mac, and goes so far as to say that one of the primary tools Microsoft uses to hold on to Windows users is the fear of switching to a different computer platform.
![]() Off The Air |
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The ad also points out that Apple's Genuis Bar staff will transfer a PC user's data from their old computer to their new Mac for free.
Like all of the Get a Mac ads, Off The Air is available at the Apple Web site in the QuickTime format.
Observer Comments
Jerry Seinfeld has been off the air for more than 10 years (last episode of Seinfeld aired on 14 May 1998). The iMac hadn't yet existed (the first one), and the cutting-edge G3 PowerMacs of the time were running System 8.
How many people of the young(er) generations actually know who is Jerry Seinfeld? Or Bob Newhart? Or Dick Van Dyke...?
The 'Off the Air' commercial is hillarious. Keep them coming, Apple (and TBWA/Chiat-Day)!
Quotevasic wrote:
Jerry Seinfeld has been off the air for more than 10 years (last episode of Seinfeld aired on 14 May 1998). The iMac hadn't yet existed (the first one)
This is only partially correct. While the iMac hadn't been released yet, it was already announced.
http://en.wikipedia.org/wiki/IMac_G3#History
Also, Seinfeld's been in almost constant reruns in syndication for a very long time, so I'm sure that just about anyone who's interested in getting a Mac has seen it. That's not saying that anyone cares about what computer he might recommend.
Fri Aug 22, 2008 4:06 pm Subject: Every episode of Seinfeld contains a Mac computer
There's an obvious comedian Microsoft should have used ... http://notnews.today.com/2008/08/21/30/
Quoteakcarver wrote:
Also, Seinfeld's been in almost constant reruns in syndication for a very long time, so I'm sure that just about anyone who's interested in getting a Mac has seen it. That's not saying that anyone cares about what computer he might recommend.
True that - many an evening I'd come home from work to find my 18-yo daughter watching Seinfeld. That's not the case anymore, since we took her to college last weekend.
She bought a MacBook the weekend before that.
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