...because nothing says that you're hip and trendy like...

Jerry Seinfeld?

And they're going to use Bill Gates, even though he's not in any official capacity with the company anymore?

This should be funny.

"Now it's time to tell our story."


It's a bedtime story.

Is it a commercial about nothing

Even in telling "their story" they have to copy the format of company they are chasing. Very hip and compelling

This ad campaign lacks credibility before it even starts--On Seinfeld, Jerry always had a Mac in his apartment. Did Microsoft execs even watch his show?

.... and I'm a dork

As another observer points out, Seinfeld always had a Mac in his apartment. I think that was actually a Larry David thing: for a season or so on his own show, he drove a Prius, then switched to a Ford Escape Hybrid.

Of note: "It will also focus on changing negative perceptions about Windows Vista."
Gee, hadn't heard anything about that.

And the new Mac ads are out: <http://www.apple.com/getamac/ads/>
I like "Off the Air" best.

I think that Microsoft choosing a great comedian as its spokesperson is perfectly appropriate. After all, everybody knows that Vista's a joke!

Good one!

Seinfeld could give a rats ass about Vista.

2008 Mac OSX

1988 Sienfield

Seinfeld is one of the best sitcoms of all time - and my personal favorite, but Jerry doesn't always achieve that level of credulity (B Movie, anyone?) It's interesting the things that celebrities will endorse, regardless of their real connection with the product. Tiger Woods drives Buicks? Yeah RIGHT! Even Guy Kawasaki has unabashedly sold his soul for an inferior product, all in the name of the big mamoo.

It sounds like a lot of folks are making that "he had a Mac in every Seinfeld episode" connection, and I really have to wonder - especially since the show is still running in syndication - how credible his commercials will come off as. And on a side note, I really, REALLY have to question what he really uses at home. I seriously doubt it's Vista.

Quote

Sir Harry Flashman wrote:
Is it a commercial about nothing

Because the people at Microsoft make all of their decisions by committee, they have probably determined through some arcane focus group-oriented logic that Seinfeld resonates most strongly with their target audience (I guess they've given up on young people all together at this point. Way to wave the white flag, boys). Watching the folks in Redmond just not get it, again, and again, and again, and again, i.e., trying to manipulate and hoodwink potential customers through what amounts to mega-funded propaganda is just staggering to me. Their avarice for a by comparison, small company like Apple is even more staggering. And yeah-every Seinfeld episode shows the Mac in his apartment; anyone still watching is going to notice. What a bunch of maroons.

but I play one on tv.

What better way to advertise a washed up brand than to use a washed up comedian.

Jerry had a Mac in every episode of Senfield. How is he going to explain that? Replace Superman for Spiderman?

Yada Yada Yada

Jerry could play the Mac and Kramer could be the PC with Vista on it.

When you start to try to copy your rival it's an admission that your rival has the edge.
If they wanted to hit back they should have gone for someone a lot funnier and with more bite.

Poor old Microsoft, the trailing edge of technology grows ever more clueless.