The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
The Complete Text of Steve Jobs' Obit, Accidentally Posted by Bloomberg

The Complete Text of Steve Jobs' Obit, Accidentally Posted by Bloomberg

by , 3:15 PM EDT, August 28th, 2008

On Wednesday, Bloomberg updated its canned obituary for Steve Jobs but accidentally published it in the process, according to Gawker.com. Even though Bloomberg later removed it and published a retraction, the complete text of the obituary was captured and preserved for all to read.

The obituary itself doesn't add anything new that hasn't been written about the Apple co-founder in the many books about him.

However, in the process of accidentally publishing the story, Bloomberg disclosed who it would contact at the proper time. Again, there were no surprises on that list.

Some publications that follow corporate leaders have these obituaries pre-written so that it can be published without undue time pressure at the appropriate moment.

Bloomberg editors Joe Winski and Cesca Antonelli said: "An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today. [Wednesday] The item was never meant for publication and has been retracted."

Of course, there is likely a lot more yet to be written of Mr. Jobs' life. For those who are curious to see what Bloomberg had in mind, the editorial slip has some minor value. More compelling, perhaps, is the state of modern publishing that allows something like that to happen. Even Apple has been caught prematurely posting secrets on their Website - something that Mr. Jobs once had to deal with, at least publicly, with some humor at WWDC. However, a sense of humor may be in short supply at Bloomberg today.

The editorial mistake is all the more poignant considering the recent revelations and concerns about Mr. Jobs' health, recovery from pancreatic cancer and gaunt appearance at WWDC - later explained.

Recent Headlines - Updated March 2nd

Sun,7:18 PM
MGG 542: Stick This In Your Drive & Partition It
Sat,10:30 AM
IiPhoneography 101: Tripods for Your iPhone
Fri,8:54 PM
Apple Death Knell #68: Apple’s Stock Will Collapse Because iPhone Is Too Important
7:32 PM
Last Chance: Pay What You Want for the Learn to Design Bundle
4:30 PM
What to Expect During Apple’s March 9 Media Event
1:09 PM
TMO Daily Observations 2015-02-27: Apple Watch Media Event Smackdown
11:20 AM
Ericsson Sues Apple after Failing to Reach Patent License Agreement
10:01 AM
Analyst: Apple Watch Edition to Cost $950
8:55 AM
QuickTime & Yosemite: Recording Your iPhone or iPad Screen with iOS 8
Thu,8:36 PM
Apple Opens iWork for iCloud to Everyone
7:53 PM
This Is Why You Should Set Up Philips Hue LED Smartbulbs
7:15 PM
Apple Rumored to Bring Touch ID to Macs
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!