The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
The Complete Text of Steve Jobs' Obit, Accidentally Posted by Bloomberg

The Complete Text of Steve Jobs' Obit, Accidentally Posted by Bloomberg

by , 3:15 PM EDT, August 28th, 2008

On Wednesday, Bloomberg updated its canned obituary for Steve Jobs but accidentally published it in the process, according to Gawker.com. Even though Bloomberg later removed it and published a retraction, the complete text of the obituary was captured and preserved for all to read.

The obituary itself doesn't add anything new that hasn't been written about the Apple co-founder in the many books about him.

However, in the process of accidentally publishing the story, Bloomberg disclosed who it would contact at the proper time. Again, there were no surprises on that list.

Some publications that follow corporate leaders have these obituaries pre-written so that it can be published without undue time pressure at the appropriate moment.

Bloomberg editors Joe Winski and Cesca Antonelli said: "An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today. [Wednesday] The item was never meant for publication and has been retracted."

Of course, there is likely a lot more yet to be written of Mr. Jobs' life. For those who are curious to see what Bloomberg had in mind, the editorial slip has some minor value. More compelling, perhaps, is the state of modern publishing that allows something like that to happen. Even Apple has been caught prematurely posting secrets on their Website - something that Mr. Jobs once had to deal with, at least publicly, with some humor at WWDC. However, a sense of humor may be in short supply at Bloomberg today.

The editorial mistake is all the more poignant considering the recent revelations and concerns about Mr. Jobs' health, recovery from pancreatic cancer and gaunt appearance at WWDC - later explained.

Recent Headlines - Updated March 29th

Sun,12:13 PM
MGG 546: Calendars, Flaky Connections and NAS Backups
Sat,10:30 AM
How to Create Light Trails Photographs with Your iPhone
Fri,7:50 PM
How to Update Any Icon on Your Mac
7:25 PM
Steve Wozniak: Apple Watch Edition Won’t Move the World Forward
3:45 PM
The REAL Reason Apple’s iPad is Faltering
2:50 PM
‘Bobine’ Flexible iPhone Charging Dock: $24.99
2:05 PM
UK Safari Users can Sue Google Over Unwanted Browser Cookies
12:56 PM
TMO Daily Observations 2015-03-27: Tim Cook is the Top Leader, Leshi TV says Apple is Hitler
10:56 AM
Leshi TV CEO Says Apple is Hitler
9:29 AM
Apple Watch Compatible Apps are Already Arriving
8:55 AM
Numbers: Using the Quick Calculations Bar
Thu,9:20 PM
7 Things We Learned when Fortune Named Tim Cook World’s Greatest Leader
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!