The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
First Seinfeld Microsoft Ad Airs, Thin on Content

First Seinfeld Microsoft Ad Airs, Thin on Content

by , 8:05 AM EDT, September 5th, 2008

Microsoft aired the first of its pro-Windows commercials featuring Jerry Seinfeld and Bill Gates Thursday evening, although there was no mention of Microsoft's operating system in the ad. Instead, the ad focused on the interaction between Seinfeld and Gates in a discount shoe store.

The commercial's lack of reference to Microsoft products or comparison of Windows Vista to Mac OS X stands in contrast to Apple's successful Get a Mac ad series that features John Hodgeman as PC and Justin Long as Mac. Apple's ads typically point out problems with Windows Vista while highlighting features in Mac OS X.


Microsoft's first Seinfeld/Gates ad.

Future Microsoft ads, however, will likely include more than Jerry Seinfeld and Bill Gates discount shoe shopping while eating churros. According to TechCrunch, Microsoft senior vice president Bill Veghte confirmed more commercials in the series are on the way, and the first phase includes "icebreakers" designed to reintroduce Microsoft to consumers.

How well Microsoft's ads go over remains to be seen, but the consensus from many in the tech world is "meh." So far it appears that many people are failing to find the commercial compelling, which could make it difficult for Microsoft to get its message heard when up against Apple's strong ad campaign.

Recent Headlines - Updated November 27th

Thu,8:00 AM
Happy Thanksgiving from The Mac Observer!
Wed,9:36 PM
Apple Reportedly Building Chinese Sapphire Plant with Foxconn
8:40 PM
ACM 282: The Steampunk, Sapphire, and Apple Watch Episode
7:46 PM
Melissa Holt on MacJury’s Holiday Gift Guide 2
4:42 PM
Steampunk USB Flash Drives with Motorized Gears - Really!
4:05 PM
Black Friday 2014: The Best Mac Deals
3:10 PM
iOS 8: Control Which Apps Can Access Your Private Data
2:50 PM
The Name Your Own Price Must-Have Mac Bundle
1:36 PM
TMO Daily Observations: 2014-11-26
10:46 AM
5 iPhone Apps to Cut Your Thanksgivings Stress
8:50 AM
iOS 8 and OS X Yosemite: Naming Group Conversations in Messages
Tue,9:01 PM
BuzzFeed Uses Apple Watches to Incentivise Staff
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!