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Report: Apple Fourth in Home Notebook Market
by , 5:05 PM EDT, September 11th, 2008
In a research report just released, MetaFacts found that Apple has risen to #4 in the home notebook market with about 8 percent market share, driven by Apple's success marketing to younger, higher educated, and higher income households.
The survey consisted of 10,000 U.S. adults. It found that Macs are entering the household as the 2nd or 3rd computer and that Macs are more likely to be used for Website creation, graphics, and personal activities.
Also, the report found that Mac are twice as likely to be used in public places. "If you look around at a Starbucks or cybercafe, you might think the whole world's gone to Apple," MetaFacts Principal Analyst Dan Ness said. "Apple users are very active and use their notebooks in more locations than Windows notebook users."
Other findings included:
- Workplace Apples are dominated by 5 occupational groups: Teacher, Artist/Designer/Performer, Management, Clerical, Consultants
- iPod penetration among Apple Households is extremely strong, and also strong in non-Apple households yet with weaker buying plans
- The installed base of Apple Home computers are newer than the base of Windows Home PCs
- Apple Households shop differently than non-Apple Households, more likely to be in a Barnes & Noble, Borders, or Target, and less often in a Wal-Mart
- Apple's retail stores are attracting many non-Apple households, a strong positive sign for Apple
- The kind of non-Apple households shopping or buying at Apple retail have many more kids, also a strong positive future sign for Apple
The full findings, for sale in a published report, confirm other findings that younger, affluent professionals are making a strong move to Macs, and that the Apple retail stores are bringing in potential Switchers.
Observer Comments
I've noticed that Mac users have a greater tendency to support homosexuality too. But I don't. There are certainly exceptions to the rule, I guess! I'm willing to gamble that there are lot more than this article wants to suggest.
I shop at Wal Mart. I'd rather do that any day than shop at "Target." I'm a self-employed Construction businessman, not a white collar worker. I buy my books online, not some ridiculously overpriced book store with coffee stands in it, of which I can't stand to smell.
But I'll never buy another PC again. And aside from AutoCAD, Windows is history.
Thu Sep 11, 2008 7:01 pm Subject: Spot on Target
My wife and I shop a lot more at Target than we do at WalMart. However, there isn't a WalMart in my neighborhood, but there is a Target, a Barnes & Noble, a Best Buy, and four Starbucks.
Interestingly I was out running errands yesterday and stopped in at WalMart on an iPhone related mission. My wife wanted a belt pouch for her iPhone that would also hold her T-coil cable that works with her Cochlear implant. I found a cotton canvas camera bag that without being too big was tall enough for the iPhone and not too wide, it has a division for the cable and a small pocket for batteries. The bag manufacturer does not have a website that I can find, but if your interested it is an Eco-Tronics Medium Camera Bag by LeZura.
Getting back on topic, sort of, there are rumors of new MacBooks next month. I am looking forward to that announcement, I have money set aside for a new MacBook.
Thu Sep 11, 2008 8:05 pm Subject: Re: Report: Apple Fourth in Home Notebook Market
Quoteadmin wrote:
In a research report just released, MetaFacts found that Apple has risen to #4 in the home notebook market, with about 8 percent market share, driven by Apple's success marketing to younger, higher educated, and higher income households.
http://www.macobserver.com/article/2008/09/11.13.shtml
I'm afraid we are again seeing a distortion of facts and word games.
QuoteApple has increased its Home notebook PC share to now
rank #4 in the home installed base.
What does that mean? I assume that it means that over the last twenty years of Windows PC sales, that the Apple installed base quickly caught up with the installed PC base through soaring sales. It doesn't mean Apple is only fourth in actual PC sales this year.
I don't think the twisted wording, " home installed base", give the soaring MAC real time sales the credit it is due. I think APPLE installed base or home computers sold during this last year a lot better than fourth.
Fri Sep 12, 2008 3:36 pm Subject: **NOT** "market share"
Yet again, a writer for TMO has conflated "installed base" or "internet browser share" with "market share." To quote from the linked press release:
" Apple has increased its Home notebook PC share to now rank #4 in the home installed base." [Emphasis added]
That is not the same as "market share," as ldrhawke points out. Market share is based upon current sales. It has nothing to do with installed base. For a long time, the Mac installed base was said to be larger than the Mac market share because Mac users held onto their computers longer. Today, it may be the other way round because Mac sales have been increasing.
TMO should change the headline to reflect what the report actually said.
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