Second Microsoft Ad with Gates & Seinfeld: The Family
Second Microsoft Ad with Gates & Seinfeld: The Family
by , 12:15 PM EDT, September 12th, 2008
Microsoft has published its second in a series of ads designed to promote, well, no one knows yet. It's called "The Family."
The ad is available officially at Microsoft's Website and is also available on YouTube.
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In the ad, Bill, who has a giant "moon house hovering over Seattle like a mother ship", and Jerry, "who has so many cars he gets caught in his own traffic" are just temporary members of The Family. They talk about connecting with real people, have odd discussions, gross out the daughter, and, after they're kicked out, wonder what's next in computing.
There was generally negative reaction to the first Gates and Seinfeld ad, but Microsoft advised that the first one was just a warm up. With this ad, Microsoft hits its stride. So to speak.
Observer Comments
Fri Sep 12, 2008 1:37 pm Subject: Long ad for a reason
Fri Sep 12, 2008 1:41 pm Subject: This is not about Microsoft at all.
I've decided that this add has nothing to do with Microsoft or Windows. This is Bill Gates trying to buy some kind of public identity for himself besides crashing computers.
Parts of the ad are quite good. Unfortunately it's the parts without Gates - he is overshadowed by practically everything else in the ad, and becomes almost invisible. The line "Gates & Seinfield" is used twice just to remind you that he is there.
Fri Sep 12, 2008 1:46 pm Subject: Microsoft must have one heck of a hook coming
"When is this coming out?" - It sure looked like the kid was playing a game. Does Microsoft make games? I know they make the X-Box but do they author the games? OK, so Gates doesn't say they do, but it's interesting that the only computerish part of the ad shows the kid playing a game. (What? computerish isn't a word? Go away red lines!)
I agree the ad is too long, but I did chuckle a few times and I think Gates deadpans pretty well. A few more of these and he'll be ready for a stint on 30-Rock or The Office.
But would I buy... um, what are they selling? Conquistadors?
I liked how Gates was still working his "conquistadors" They'll break in eventually. Maybe that's the point of these ads, since Windows is the enterprise standard its "Shoes for industry" (Now that's food for thought.)
Yes, thanks guest, very enlightening. I do love it when guests hide behind their anonymity. It's so... macho. I get a little bit horny when they do that.
However, he/she/it is right. Microsoft Game Studios has churned out some good stuff over the years. My favourite? Age of Empires.
Anyway... I don't get why these commercials are so long. When/where do they screen? Are they only web commercials? Surely, they don't make it to TV?
Sat Sep 13, 2008 1:10 pm Subject:
Actually, guest is wrong.
Halo was written by Bungie, who was originally a Mac game house that Microsoft bought in order to get Halo (it was originally going to be released for the Mac).
In other words, they bought Halo. They didn't develop it.
Age of Empires was developed by Ensemble Studios in 1997. Microsoft bought them in 2000/1. Microsoft Flight Simulator (which is one of the most famous games associated with Microsoft) was developed by subLOGIC in 1982. Microsoft bought them (actually BAO) around 1995.
QuoteIntruder wrote:
Actually, guest is wrong.
Halo was written by Bungie, who was originally a Mac game house that Microsoft bought in order to get Halo (it was originally going to be released for the Mac).
In other words, they bought Halo. They didn't develop it.
Age of Empires was developed by Ensemble Studios in 1997. Microsoft bought them in 2000/1. Microsoft Flight Simulator (which is one of the most famous games associated with Microsoft) was developed by subLOGIC in 1982. Microsoft bought them (actually BAO) around 1995.
Beat me to it. You are 100% correct.
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