The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Ad Exec Says Microsoft as Victim Doesn't Work Either

Ad Exec Says Microsoft as Victim Doesn't Work Either

by , 3:20 PM EDT, September 18th, 2008

A New York ad executive has noted that Microsoft likely terminated the Jerry Seinfeld ads prematurely. She also doubts that the new campaign which launches on Thursday night, with Microsoft cast as the victim, will work any better.

Kathy Sharpe is the CEO of New York-based interactive ad firm Sharpe Partners. "Casting Microsoft as a victim still doesn't work for me," she said. "They aren't victims. Apple just is smarter about this sort of thing."

Ms, Sharpe was more approving of the idea of showing the PC as a diverse tool used in many different ways.

Looking back at the first two ads, the ad executive was skeptical. "The first two ads and their variants were a very expensive way to build buzz -- and not necessarily positive buzz," she said. "I don't know who they thought they were targeting in those ads." As a result, she believes that Microsoft terminated the Seifeld/Gates series earlier than planned.

In contrast, she had glowing words for the Apple campaign. "Somehow the Mac always wins but they do so charmingly. It's just a very well done campaign."

Recent Headlines - Updated October 2nd

Thu,9:52 AM
WiLAN Hit with Another Loss in Apple Patent Fight
8:58 AM
Apple Releases iPhone Activation Lock Status Checker
Wed,8:40 PM
ACM 274: LOL Windows 10, Privacy Has Value, Protesting and Jailbreaking
5:25 PM
iOS 8: News In Notification Center
4:19 PM
The Name Your Own Price Learn To Code Bundle
4:11 PM
Waterfield Spinn Pouch Case for iPhone 6/6 Plus: Excellence in Leather
3:40 PM
‘Someone’ Targets Hong Kong Protesters Using Jailbroken iPhones with Malware
2:55 PM
iOS 8: Make Cellular Phone Calls from Your iPad Using Handoff
2:01 PM
New Aerial Shot Shows Apple Campus Construction Underway
1:40 PM
iPhone 6 vs iPhone 6 Plus: Dr. Mac’s Final Showdown
1:23 PM
TMO Daily Observations: 2014-10-01
11:02 AM
Report Claims Gold iPad Coming Soon
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!