Ad Exec Says Microsoft as Victim Doesn't Work Either
Ad Exec Says Microsoft as Victim Doesn't Work Either
by , 3:20 PM EDT, September 18th, 2008
A New York ad executive has noted that Microsoft likely terminated the Jerry Seinfeld ads prematurely. She also doubts that the new campaign which launches on Thursday night, with Microsoft cast as the victim, will work any better.
Kathy Sharpe is the CEO of New York-based interactive ad firm Sharpe Partners. "Casting Microsoft as a victim still doesn't work for me," she said. "They aren't victims. Apple just is smarter about this sort of thing."
Ms, Sharpe was more approving of the idea of showing the PC as a diverse tool used in many different ways.
Looking back at the first two ads, the ad executive was skeptical. "The first two ads and their variants were a very expensive way to build buzz -- and not necessarily positive buzz," she said. "I don't know who they thought they were targeting in those ads." As a result, she believes that Microsoft terminated the Seifeld/Gates series earlier than planned.
In contrast, she had glowing words for the Apple campaign. "Somehow the Mac always wins but they do so charmingly. It's just a very well done campaign."
Warning: include(/usr/local/etc/httpd/sites/macobserver.com/htdocs/forums/extension.inc) [function.include]: failed to open stream: No such file or directory in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 108
Warning: include() [function.include]: Failed opening '/usr/local/etc/httpd/sites/macobserver.com/htdocs/forums/extension.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php') in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 108
Warning: include(/usr/local/etc/httpd/sites/macobserver.com/htdocs/forums/common.) [function.include]: failed to open stream: No such file or directory in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 110
Warning: include() [function.include]: Failed opening '/usr/local/etc/httpd/sites/macobserver.com/htdocs/forums/common.' for inclusion (include_path='.:/usr/share/php5:/usr/share/php') in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 110
Warning: include(/usr/local/etc/httpd/sites/macobserver.com/htdocs/forums/includes/bbcode.) [function.include]: failed to open stream: No such file or directory in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 112
Warning: include() [function.include]: Failed opening '/usr/local/etc/httpd/sites/macobserver.com/htdocs/forums/includes/bbcode.' for inclusion (include_path='.:/usr/share/php5:/usr/share/php') in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 112
Fatal error: Call to a member function sql_query() on a non-object in /var/www/bbm/macobserver.com/ee2/www/htdocs/comments/comments.php on line 532
Recent Headlines - Updated May 23rd
- Thu, 9:31 PM
- News - Judge Cote Likely to Side with U.S. Against Apple
- 7:02 PM
- Editorial - Microsoft Commercials Take Swipes at Apple’s iPad
- 5:59 PM
- Product News - Apple Updates Fuji-Xerox Printing & Scanning Drivers
- 4:57 PM
- Reuters Traces Apple’s Irish Operations Back to 1980
- 2:01 PM
- News - Apple Reportedly Plans WWDC Keynote for Monday, June 10th
- 1:15 PM
- Rumor - Analyst: iWatch Coming in 2014 with Biometrics
- 11:30 AM
- Editorial - Pondering Those Who Dis Apple’s CEO Tim Cook [VIDEO]
- 10:37 AM
- Mailbox, Now with iPad Support
- 9:41 AM
- News - Apple Says Samsung Galaxy S4 Violates 5 Patents
- 8:48 AM
- TMO Appearances - Jeff Gamet Talks Cool Mac Products on MyMac Podcast
- Wed, 8:28 PM
- Apple Context Machine Podcast - ACM 205: Apple Tax Hearings & Samsung’s Delusions
- 5:23 PM
- Product News - Apple Updates iTunes & QuickTime for Windows, Windows 64
The Mac Observer Reader Specials
-
-
-
-
-
-
-
-
-
Support TMO, Buy from Amazon, MacMall and The Apple Store
