The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Ad Exec Says Microsoft as Victim Doesn't Work Either

Ad Exec Says Microsoft as Victim Doesn't Work Either

by , 3:20 PM EDT, September 18th, 2008

A New York ad executive has noted that Microsoft likely terminated the Jerry Seinfeld ads prematurely. She also doubts that the new campaign which launches on Thursday night, with Microsoft cast as the victim, will work any better.

Kathy Sharpe is the CEO of New York-based interactive ad firm Sharpe Partners. "Casting Microsoft as a victim still doesn't work for me," she said. "They aren't victims. Apple just is smarter about this sort of thing."

Ms, Sharpe was more approving of the idea of showing the PC as a diverse tool used in many different ways.

Looking back at the first two ads, the ad executive was skeptical. "The first two ads and their variants were a very expensive way to build buzz -- and not necessarily positive buzz," she said. "I don't know who they thought they were targeting in those ads." As a result, she believes that Microsoft terminated the Seifeld/Gates series earlier than planned.

In contrast, she had glowing words for the Apple campaign. "Somehow the Mac always wins but they do so charmingly. It's just a very well done campaign."

Recent Headlines - Updated May 24th

Wed,3:10 PM
How to Deauthorize All Devices in iTunes 12
Sat,10:30 AM
How to Decide Between a Smartswitch and a Timer for Your Smarthome
Fri,6:47 PM
1987 Apple Promo Video Hints at Hubris of the 1990s
3:29 PM
Blur Premium Privacy Protection Lifetime Subscription: $49.99
2:55 PM
Apple May Finally Be Ready to Reinvigorate the iPad
2:39 PM
Google Study Finds ‘Security Questions’ Next to Useless
1:08 PM
TMO Daily Observations 2015-05-22: Fingerprints to Google and Apple Watch Heartrate Monitoring
11:16 AM
Apple Watch OS Update Reduces Background Heart Rate Monitoring Frequency
10:10 AM
Apple’s App Store Needs Cold Storage
8:30 AM
Apple Watch: Three Tips on Contacting Your Pals
Thu,5:44 PM
Promotional Apple II Video with Steve Jobs, Steve Wozniak, Byte Shop
4:47 PM
Google Reportedly Plans to Fingerprint ID to Android M
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!