Ad Exec Says Microsoft as Victim Doesn't Work Either
Ad Exec Says Microsoft as Victim Doesn't Work Either
by , 3:20 PM EDT, September 18th, 2008
A New York ad executive has noted that Microsoft likely terminated the Jerry Seinfeld ads prematurely. She also doubts that the new campaign which launches on Thursday night, with Microsoft cast as the victim, will work any better.
Kathy Sharpe is the CEO of New York-based interactive ad firm Sharpe Partners. "Casting Microsoft as a victim still doesn't work for me," she said. "They aren't victims. Apple just is smarter about this sort of thing."
Ms, Sharpe was more approving of the idea of showing the PC as a diverse tool used in many different ways.
Looking back at the first two ads, the ad executive was skeptical. "The first two ads and their variants were a very expensive way to build buzz -- and not necessarily positive buzz," she said. "I don't know who they thought they were targeting in those ads." As a result, she believes that Microsoft terminated the Seifeld/Gates series earlier than planned.
In contrast, she had glowing words for the Apple campaign. "Somehow the Mac always wins but they do so charmingly. It's just a very well done campaign."
Observer Comments
Some of the images in
www.microsoft.com/presspass/windows/imageGallery.aspx
are actually made on a Mac 
Hilarious.
I made a screen shot of the exiff file of one of them. See it here
http://farm4.static.flickr.com/3168/2869094754_d54a8df76b_o.png
Thu Sep 18, 2008 8:26 pm Subject: Nothing new...
Fri Sep 19, 2008 1:17 am Subject: Hard to feel sorry for them.
Two thirds of the IT world, half the governments on earth plus a fair proportion of their user base have been begging/screaming/pleading/legislating for a kinder Microsoft, a far better version of Windows, an end to the greed, and end to the enforced hardware upgrades and a proper security model.
And in response they release Vista!
They deserve everything that's coming.
QuoteGuest wrote:
Some of the images in
www.microsoft.com/presspass/windows/imageGallery.aspx
are actually made on a Mac
I made a screen shot of the exiff file of one of them. See it here
http://farm4.static.flickr.com/3168/2869094754_d54a8df76b_o.png
Nice try. I just checked all the images on that page and all of them are tagged as "Adobe Photoshop CS3 Windows"
I am not a fan of MS OS, but am a furious warrior against misrepresentation. Your claim is bogus.
Quotesalparadise wrote:
Two thirds of the IT world, half the governments on earth plus a fair proportion of their user base have been begging/screaming/pleading/legislating for a kinder Microsoft, a far better version of Windows, an end to the greed, and end to the enforced hardware upgrades and a proper security model.
And in response they release Vista!
They deserve everything that's coming.
Well put. I fix XP at work (the company will not allow Vista on site) but I don't care for Microsoft?s tactics, or arrogance, or frankly their marginal software. What I don't understand are people that actually LIKE Windows.
I have the misfortune to work with a guy that tries to tell me that Windows is "the best OS ever made". He will expound at length about how "Vista is fantastic, you just have to let it run for a few weeks and ALL the problems go away". My favorite rant is when he insists that "almost every problem that Microsoft has had with Windows 2000/XP/Vista are from badly coded drivers and applications that don't follow Microsoft?s rules. It?s all the fault of the third party coders and developers.? He is also fond of expounding on how "Windows is more secure than any other OS on the market but with such a large proportion of the market everyone is gunning for Windows." Yeah, right, whatever.
I just smile, nod, and let him rant. What he doesn?t seem to see is how the user experience is different for non Windows computers. On Monday I?ll listen to him describing how he rebuilt this or that system at home, is fighting to get X package running, or how he spent half a day patching and scanning a friend?s computer. He never hears the same from me.
My Macs work so I don?t have to spend much time working on them.
QuoteUpQuark wrote:QuoteGuest wrote:
Some of the images in
www.microsoft.com/presspass/windows/imageGallery.aspx
are actually made on a Mac
I made a screen shot of the exiff file of one of them. See it here
http://farm4.static.flickr.com/3168/2869094754_d54a8df76b_o.png
Nice try. I just checked all the images on that page and all of them are tagged as "Adobe Photoshop CS3 Windows"
I am not a fan of MS OS, but am a furious warrior against misrepresentation. Your claim is bogus.
Actually, MS changed the image data after the story broke. The claim isn't bogus, it was widely reported on the web earlier, notably by PC World here:
http://www.pcworld.com/article/151315/macs_produced_part_of_microsofts_im_a_pc_ads.html
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