The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Ad Exec Says Microsoft as Victim Doesn't Work Either

Ad Exec Says Microsoft as Victim Doesn't Work Either

by , 3:20 PM EDT, September 18th, 2008

A New York ad executive has noted that Microsoft likely terminated the Jerry Seinfeld ads prematurely. She also doubts that the new campaign which launches on Thursday night, with Microsoft cast as the victim, will work any better.

Kathy Sharpe is the CEO of New York-based interactive ad firm Sharpe Partners. "Casting Microsoft as a victim still doesn't work for me," she said. "They aren't victims. Apple just is smarter about this sort of thing."

Ms, Sharpe was more approving of the idea of showing the PC as a diverse tool used in many different ways.

Looking back at the first two ads, the ad executive was skeptical. "The first two ads and their variants were a very expensive way to build buzz -- and not necessarily positive buzz," she said. "I don't know who they thought they were targeting in those ads." As a result, she believes that Microsoft terminated the Seifeld/Gates series earlier than planned.

In contrast, she had glowing words for the Apple campaign. "Somehow the Mac always wins but they do so charmingly. It's just a very well done campaign."

Recent Headlines - Updated October 22nd

Tue,8:51 PM
GTAT Announces ‘Amicable Parting’ of Ways with Apple
6:50 PM
How I Came to Own and Sell a TAM Probably Owned by Jony Ive
5:01 PM
Adobe KnowHow: Learn Photography From The Best for $29.99
4:49 PM
How To Get Ready For iOS 8.1 [Update]
2:59 PM
Chuck La Tournous and Chris Breen to Speak at NJMUG’s 30th Anniversary Tuesday
2:24 PM
Don’t Upgrade to Yosemite or iOS 8.1 Before You Read This Column
2:06 PM
TMO Daily Observations: 2014-10-21
12:29 PM
How Apple Pay Mitigates Breach Fatigue
10:50 AM
How to Enable Apple’s SMS Relay on your Mac or iPad
9:43 AM
Apple Earnings Smackdown Ranks Analyst Predictions
Mon,9:52 PM
Apple Q4 Earnings Sliced And Diced
8:21 PM
Apple Q4 MacBook Sales Hit Record Breaking Numbers, Jump 25 Percent
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!