The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Ad Exec Says Microsoft as Victim Doesn't Work Either

Ad Exec Says Microsoft as Victim Doesn't Work Either

by , 3:20 PM EDT, September 18th, 2008

A New York ad executive has noted that Microsoft likely terminated the Jerry Seinfeld ads prematurely. She also doubts that the new campaign which launches on Thursday night, with Microsoft cast as the victim, will work any better.

Kathy Sharpe is the CEO of New York-based interactive ad firm Sharpe Partners. "Casting Microsoft as a victim still doesn't work for me," she said. "They aren't victims. Apple just is smarter about this sort of thing."

Ms, Sharpe was more approving of the idea of showing the PC as a diverse tool used in many different ways.

Looking back at the first two ads, the ad executive was skeptical. "The first two ads and their variants were a very expensive way to build buzz -- and not necessarily positive buzz," she said. "I don't know who they thought they were targeting in those ads." As a result, she believes that Microsoft terminated the Seifeld/Gates series earlier than planned.

In contrast, she had glowing words for the Apple campaign. "Somehow the Mac always wins but they do so charmingly. It's just a very well done campaign."

Recent Headlines - Updated July 28th

Tue,9:31 AM
Apple Targets Fitness, Travel, Music Apps in New Apple Watch Ads
Mon,10:00 PM
Google Plus + Google Agenda = Facebook Win
6:35 PM
LOL Look Back at 2012: Apple Death Knell #60, Microsoft Will Beat Apple (& Google)
4:11 PM
Free Dual-Display Wallpaper for Your Macs
3:35 PM
Exocharge 3-Port USB Car Charger: $14.99
3:30 PM
Apple is a Large Company - it Has Large Ambitions
1:46 PM
Get Lost, and Found, in the Awesome Literary Road Trips Map
1:23 PM
TMO Daily Observations 2015-07-27: Apple’s Brilliant Marketing Message, Apple Watch in Best Buy
10:48 AM
Huge Counterfeit iPhone Maker Shut Down in China
9:15 AM
Good News, Apple Watch, You’re Coming to Best Buy
Sun,7:19 PM
MGG 563: Troubleshooting is a Process ... and So is Ranting About the Cloud
Fri,8:40 PM
Apple Redefines the Power of Plain Language in New iPhone Campaign
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!