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CNET: Key to Windows 7 Success is Geeks

CNET: Key to Windows 7 Success is Geeks

by , 3:05 PM EDT, September 22nd, 2008

The way to maintain the reputation of an OS is to make it appeal to the resident geeks because they are the ones who make or break its reputation, according to Don Reisinger at CNET on Monday. Microsoft didn't do that with Vista, but Apple did with Mac OS X.

The downfall of Vista was that while Microsoft tried to build its appeal for the average consumer, its inability to satisfy the geeks created unexpected issued.

"throughout the past year, those stories written by geeks for geeks were littered with criticisms of Vista and countless reasons why the company made mistakes," Mr. Reisinger wrote. He described the trickle down effect:

"... a tech company screws up a product in ways that the tech-savvy crowd will notice, but the mainstream crowd won't," he continued. "Once that happens, geeks start railing on the product and discuss why it's so bad. Eventually, they start complaining to their family and friends, who don't know much about it and the distaste for products starts entering the mainstream. Once that happens, those people will start talking to others and soon it becomes viral."

It's important that Microsoft not make the same mistake with Windows 7, but the author isn't sure Microsoft can do it. "The one thing I don't understand about Microsoft and countless other companies in the technology industry is why they don't realize that the influential people are not the average John and Jane Doe," Mr. Reisinger explained. "Instead, the technology industry is dominated by a select few that tell their friends and family why a certain product or service is useless."

Therefore, making Windows 7 even more appealing to the consumer won't help if the Geeks aren't happy. "...if Microsoft wants Windows 7 to be a success, it better create a product that appeals to that niche and start playing nice with it. If it doesn't, look for Microsoft's PR troubles to continue indefinitely," the author concluded.

TMO notes that Apple doesn't have that problem with Mac OS X. UNIX geeks can play with core elements like LDAP, communication sockets, Bash, X11, NFS, open source, and UNIX daemons to their heart's content, but the average user sees none of that as they read their e-mail and surf the Web.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Ilgaz Posts: 17 Joined: 18 Nov 2005
Subject: It is a magic hard to copy

Apple mixed the Unix and end user in such a genius way that it only takes Terminal.app to launch to enter the Unix World.
Linux community still can't understand how clever is to hide /usr , /bin stuff from GUI file manager.
Also having Fink, Macports (even both of them) along with a full Developer tools installation doesn't have even the slightest effect on how OS X performs. Try same thing on Windows.
There are "Windows geeks" too and as MS opportunistically cancelled the "real" Windows 7 and turned it to a mix of Windows XP/Vista, they won't be happy at all. The .NET is not the .NET MS envisioned nor the Vista isn't the Vista which was originally planned.

Close Name:Guest
Subject: It's not just geeks

I have to disagree with the theory and conclusion presented here. While geeks did have a negative reaction to Vista, they tend to have a negative reaction to almost everything. Show me one instance of OS change where some geeks somewhere didn't throw a hissy fit over some perceived flaw

What really sank Vista was when normal, non-geek type people tried to install it and encountered all of those flaws that glitched everything, along with the "in your face" security system, the "we do not recognize your printer, we will crash now" push to force users to buy new stuff, etc. Then these normal users would go to work and gripe and complain about Vista to their coworkers all day, while the mac user sits back, with a smug grin of satisfaction on his face, waits for the vista user to run out of steam before regaling coworkers on the ease and joy of a trouble-free Mac upgrade.

Close Name:Guest
Subject: Windows 7 will be just

Vista SP 2. It will be the first usable version of Vista.

MS has to rename it just because Vista has such a poor reputation.

Close Name:Guest
Subject: iPod as counterexample

I don't think this is as big an issue as the article makes out.

The iPod was roundly panned by geeks for being cut-down and feature small. But it did a few important things really, really well, which is what the "average" consumer wants.

I'm not denying that appealing to the geek crowd adds street cred. And Apple gaining respect in the Unix world for things like WebKit is not a bad thing. But the Mac that started Apple on the comeback path wasn't "geek cred"; it was the bubble iMac. It appealed to the average consumer.

Apple is winning because it (mostly seamlessly) appeals to average consumers and geeks with a single product line, and makes the user feel in control. Vista is successfully irritating even the traditional Windows stronghold of business IT departments.

Close Name:Guest
Subject:

Of course the simple fact that Vista shipped with almost none of the new features under the hood that MS had touted at all the previews didn't help endear Vista to anyone either.

Close Name:UpQuark Posts: 92 Joined: 26 Aug 2001
Subject:

Quote
Guest wrote:
I have to disagree with the theory and conclusion presented here. While geeks did have a negative reaction to Vista, they tend to have a negative reaction to almost everything. Show me one instance of OS change where some geeks somewhere didn't throw a hissy fit over some perceived flaw

What really sank Vista was when normal, non-geek type people tried to install it and encountered all of those flaws that glitched everything, along with the "in your face" security system, the "we do not recognize your printer, we will crash now" push to force users to buy new stuff, etc. Then these normal users would go to work and gripe and complain about Vista to their coworkers all day, while the mac user sits back, with a smug grin of satisfaction on his face, waits for the vista user to run out of steam before regaling coworkers on the ease and joy of a trouble-free Mac upgrade.



Were you born beneath a rock? When Win95 came out, it was the 'geeks' folks in the know who lined up for it. They championed it etc. I had friends @ IBM trying to shoehorn Win2000 onto a 386. It worked, but was horribly slow. That is amazing.

The upgrade from 10.x4.x to 10.5 was not as smooth as Apple would have liked. 10.5.1 came out on the heals of 10.5.
I really enjoy my apple products as does my Dad/Mom/Wife/Uncle/ex-IBM employee friends etc.. They have their issues, but generally speaking the Apple OS provides a much more consistent and minimally invasive experience. I have a XP and server 2003 machines running. They are fine and do a few things that I wish the Apple OS did as well, but overall, I really prefer Mac OSX.
However, being smug does not make one right. It just makes one smug.

Close Name:Guest
Subject:

I've complained so much about Vista, I just can't do it anymore. Never in my life have I come so close to punching my machine like Mike Tyson would, or been tempted with picking it up and throwing it into the wall. WORDS CANNOT ACCURATELY DESCRIBE MY HATRED OF VISTA. And I'm supposed to change a bunch of different settings and perform certain tweaks to make it work the way I want. No, that's not the way it works. I'm the consumer. I make the call. FU VISTA.

Close Name:iJack Posts: 313 Joined: 13 Jun 2001
Subject: No More Guests

John - can you PUHLEEZE persuade the top honchos at TMO/IPO, no more "Guest" posts on these boards? The way it is now just begs for trolls to join in, and I for one don't want to read their junk any more, without being able to respond specifically to a single person.

Please.

Close Name:Guest
Subject:

Quote
iJack wrote:
John - can you PUHLEEZE persuade the top honchos at TMO/IPO, no more "Guest" posts on these boards? The way it is now just begs for trolls to join in, and I for one don't want to read their junk any more, without being able to respond specifically to a single person.

Please.


Umm "iJack" (off), I guess your just too smart to use the Hide Guest Post setting. Talk about the guests making lame posts, your name fits you well, you are a tool.

Close Name:macinnerd Posts: 1748 Joined: 15 Jun 2005
Subject:

Quote
Anonymous wrote:
Quote
iJack wrote:
John - can you PUHLEEZE persuade the top honchos at TMO/IPO, no more "Guest" posts on these boards? The way it is now just begs for trolls to join in, and I for one don't want to read their junk any more, without being able to respond specifically to a single person.

Please.


Umm "iJack" (off), I guess your just too smart to use the Hide Guest Post setting. Talk about the guests making lame posts, your name fits you well, you are a tool.


You just made his point.

Close Name:Guest
Subject: Another Guest

and you are just joined him in the tool box!

Quote
macinnerd wrote:
Quote
Anonymous wrote:
Quote
iJack wrote:
John - can you PUHLEEZE persuade the top honchos at TMO/IPO, no more "Guest" posts on these boards? The way it is now just begs for trolls to join in, and I for one don't want to read their junk any more, without being able to respond specifically to a single person.

Please.


Umm "iJack" (off), I guess your just too smart to use the Hide Guest Post setting. Talk about the guests making lame posts, your name fits you well, you are a tool.


You just made his point.


And you can join him in the "tool" box.

Close Name:Guest
Subject: Dude

@JackOff - Just because you put your name to a dumb post does not make you correct.

Tony

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