Apple Quietly Expanding Science Focus into Medicine
Apple Quietly Expanding Science Focus into Medicine
by , 4:15 PM EDT, September 26th, 2008
Apple has quietly added a new page to its science site that focuses on Medicine and Clinical Practice. The Mac's advantages in imaging, visualization and video along with considerable progress in practice management by third parties makes this a natural technical discipline for Apple to add.
A recent sign of that initiative was the inclusion of the word medicine in Dr. Liz Kerr's title, the Apple director of science and medicine markets. She credits that significant move in the last six to 12 months to the OsiriX software running on Mac OS X.
![]() Source: Apple |
|---|
Historically, Apple products have found favor in all scientific areas, from astronomy to chemistry and microscopy. Apple also has considerable market share in genomics and proteomics research. Not only does Apple sell desktop computers in those disciplines, but also a small workgroup cluster of Xserves.
Apple's recent addition of the page that focuses on Apple solutions in medicine is significant. Traditionally, Apple doesn't showcase support for specific scientific disciplines without specific intentions, solutions, partners and internal support. For example, while Macs are very popular in astrophysics, (along with Linux), Apple does not have a page that specifically addresses that discipline.
In typical fashion, the medicine page showcases the major areas where Apple shines: Medical Imaging, Video for Surgery, and Practice Management. White papers and technology partners are also identified.
In the wider market, home users are switching to Macs, and the sales of Macs continue to climb. Behind the scenes, however, in science, the enterprise and the government, Apple is also making slow and steady progress. Medicine, both research and practice, is now one of those growth areas.
Observer Comments
Comments are currently closed. Please email the author instead.
Recent Headlines - Updated July 6th
- Mon, 11:17 AM
- Ted Landau's User Friendly View - Apple’s LED Cinema Display: A Too Short Story
- 11:11 AM
- Product News - Photo Recovery for Mac Adds Photoshop Support
- 10:39 AM
- Hot Forum Topic - iPhones in Education
- 8:47 AM
- News - Apple Employee Injured in Store Shooting
- Fri, 10:29 AM
- News - Apple Warns of Learning Interchange Security Breach
- 7:30 AM
- News - Happy Fourth of July!
- Thu, 6:07 PM
- TMO Scoop - Psystar Moves to Drop Bankruptcy Ahead of Apple Legal Battle
- 5:37 PM
- News - Uncomfirmed Reports Say Apple & Nvidia On The Outs
- 4:57 PM
- News - Microsoft Sick Over Barf Ad
- 4:09 PM
- Product News - KRK Ships R6 Passive Studio Monitor for Recording
- 3:45 PM
- John Martellaro's Blog - Particle Debris (week ending 7/2) Juiced, Joost and Goosed
- 3:12 PM
- Product News - ExactScan 2 Pro Released
The Mac Observer Reader Specials
- Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
OWC: Big Drives, High Performance - Not High Prices! SATA 3.5" up to 1.5TB. Notebook up to 500GB. FW up to 6.0TB. 1.0TB Drive Models from as low as $97.99 www.MacSales.com
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
RamJet Memory: MacBook and MacBook Pro 4GB kits for $57.99! Mac Pro 4GB Kits $99.99! iMac and Mac mini 4GB Kits for $57.99! 1TB SATA Hard Drives for $109.99! Click hereFor the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.


