The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Grabbing One in Every Three Retail Laptop Dollars

Apple Grabbing One in Every Three Retail Laptop Dollars

by , 12:50 PM EDT, September 30th, 2008

According to NPD, Windows laptops only had about an 80 percent market share in June and July at brick-and-mortar stores. In retail dollars, the share was only about 65 percent as the rest went mostly to Apple.

Microsoft and its partners should dread the fact that one in every three dollars in retail store notebooks is going to Apple, according to Joe Wilcox in a report for eWeek's Microsoft Watch on Monday.

One problem is that inexpensive notebooks computers don't have the horsepower to run Vista, and that puts them at a disadvantage compared to Leopard.

In financial terms, Apple strategy of higher prices is paying off. PCs have only been able to muster a 1.5 percent gain in revenue growth, Apple has averaged 30 percent. Apple also is beating the PCs in unit growth, 35 percent for Apple vs. 10 percent for PCs. That has led to Apple rising to number four in the overall market share for notebooks.

Questions to ask next include whether Apple can maintain that surge and whether the surge on the bottom end, the low cost, so-called netbooks, will also eat into PC notebook market share, a competition that Microsoft is keenly aware of. Meanwhile the war for the notebook computer in retail outlets where customers can see and touch their prospective purchase continues with Apple making serious gains.

Recent Headlines - Updated July 30th

Wed,4:16 PM
Apple Releases Fixed Version of MacBook Air EFI Firmware Update 2.9
3:45 PM
OS X Yosemite: How to Turn Translucency Off or On
1:43 PM
TMO Daily Observations: 2014-07-30
11:26 AM
Apple May Have Accidentally Leaked New 27-inch iMac
10:00 AM
Apple Confirms Purchase of Swell Talk Radio App for iPhone
8:45 AM
iOS 7: Preventing Unauthorized Purchases
Tue,11:02 PM
Apple Possibly Leaked New Mac mini Models
8:57 PM
Ford Ditching BlackBerry for iPhone for Global Corporate Use
6:04 PM
‘Window Plug’ Portable Solar Charger Concept Design
4:19 PM
MotionArtist for Mac: $9
2:10 PM
OS X Yosemite: How to Trek into Dark Mode
1:45 PM
Apple Retail Out Almost $310K in Scam, Suspect Arrested in Florida
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!