The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Grabbing One in Every Three Retail Laptop Dollars

Apple Grabbing One in Every Three Retail Laptop Dollars

by , 12:50 PM EDT, September 30th, 2008

According to NPD, Windows laptops only had about an 80 percent market share in June and July at brick-and-mortar stores. In retail dollars, the share was only about 65 percent as the rest went mostly to Apple.

Microsoft and its partners should dread the fact that one in every three dollars in retail store notebooks is going to Apple, according to Joe Wilcox in a report for eWeek's Microsoft Watch on Monday.

One problem is that inexpensive notebooks computers don't have the horsepower to run Vista, and that puts them at a disadvantage compared to Leopard.

In financial terms, Apple strategy of higher prices is paying off. PCs have only been able to muster a 1.5 percent gain in revenue growth, Apple has averaged 30 percent. Apple also is beating the PCs in unit growth, 35 percent for Apple vs. 10 percent for PCs. That has led to Apple rising to number four in the overall market share for notebooks.

Questions to ask next include whether Apple can maintain that surge and whether the surge on the bottom end, the low cost, so-called netbooks, will also eat into PC notebook market share, a competition that Microsoft is keenly aware of. Meanwhile the war for the notebook computer in retail outlets where customers can see and touch their prospective purchase continues with Apple making serious gains.

Recent Headlines - Updated April 30th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Fri,6:10 PM
An Open Letter to Phil Schiller about iPhones, iPads, and Macs
5:30 PM
New Products Apple Might Give Us While We Wait for the Car
4:42 PM
Nomad Pod Portable Apple Watch Battery Pack: $33.95
4:40 PM
FBI Director in the Dark on iPhone Hack Details
2:36 PM
How to Select Single Pics from Burst Photos on Your iPhone
1:30 PM
SolarTab Portable Solar Panel is a Bright Spot in Outdoor Charging Solutions
12:00 PM
TMO Daily Observations 2016-04-29: Kicking Off a New Apple Conference
9:15 AM
Changing Your Wi-Fi Channel for Improved Speed
Thu,7:59 PM
Carl Icahn Isn’t Wrong about Apple in China
5:54 PM
House Passes Email Search Warrant Bill
3:20 PM
Roxio Toast 14 Titanium for Mac: $49
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!