The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Invites Journalists to Notebook-Related Media Event October 14th

Apple Invites Journalists to Notebook-Related Media Event October 14th

by , 12:20 PM EDT, October 9th, 2008

Hot on the heels of the "Brick" and $800 Mac laptop rumors, Apple Inc. has begun sending out invitations to the journalists for a media event billed under the phrase, "The spotlight turns to notebooks." The company will be hosting the event on Tuesday, October 14th.

The laptop-related event will take place in Cupertino, CA, on Apple's main corporate campus, and it will start at 10:00 AM PDT.

Even in the midst of economic uncertainty centered around the financial crisis on Wall Street, Apple has been displaying its penchant for generating headlines and hype for unannounced products.

Most recently, there have been rumors about a supposed manufacturing process called "Brick" that uses lasers and water jet cutting technologies to carve laptop cases from solid blocks of aluminum. That rumor was followed today with an unconfirmed report of an expansion of Apple's laptop line that would include a model priced starting at US$800.

"The spotlight turns to notebooks" will likely add much fuel to the fire in the days between now and Tuesday's announcement.

The date places the media event just one week ahead of the company's earnings announcement, which will take place on October 21st.


From Apple's media invitation to Tuesday's event.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Guest
Subject: YES!

YES!

Close Name:Guest
Subject: Ben

Finally!! I have been holding out since the beginning of July to switch from my five-year-old HP laptop to a MacBook.

Close Name:Guest
Subject: Snow Leopard

I will wait until the first MacBook Pro released after Snow Leopard. My trusty--dropped on a tile floor with no ill effect--MacBook will suffice for another six months.

Close Name:geoduck Posts: 1922 Joined: 30 Dec 2003
Subject: Hot Diggity D@mn

Just don't expect me to get any work done on Tuesday.



Last edited by geoduck on Fri Oct 10, 2008 8:15 am; edited 1 time in total
Reply | Quote
Close Name:Guest
Subject: New Macbooks will be nice

I just hope that they make it easier to replace the optical drive and hard drive than in the current Macbook Pros. Or at least the hard drive. I don't care about having to remove some screws, but having to practically break the machine just to upgrade a hard drive is pretty ridiculous. It kind of reminds me of RAM replacement on the old Macintosh 8500 series of desktops.

Close Name:Guest
Subject: $800 Laptops are not the answer

Dell and others have sub $400 laptops. We need a MacBook Mini kind of laptop. A Mac NetBook. Slim. Sexy. Limited to Web, sub notebook or tablet for $399. I would buy every one of my employees one. It would replace paper notepads.

Close Name:Guest
Subject: nice

it would be a fantastic change from ur pathetic 5 year old. man where u stingy or what?

Comment on this Article


You cannot edit your comments.   You cannot delete your comments.

Comments are currently closed. Please email the author instead.


Recent Headlines - Updated November 8th

Sat, 7:58 PM
News - Apple TV 3.0.1 Update Fixes Missing Content Bug
Fri, 7:45 PM
Rumor - Taiwan Leak Shows Verizon UTMS/CDMA iPhone for Q3 2010
6:40 PM
News - iPhone Moves Into RadioShack
6:30 PM
News - Apple to Open Stunning Paris Apple Store in Le Louvre on Saturday
5:43 PM
Free on iTunes - Dictionary, Dictionary, Dictionary, And More
4:09 PM
John Martellaro's Blog - Particle Debris (week ending 11/6) Failure IS an Option
3:32 PM
Games - The Latest App Store Games: Gravity Sling, RocketBird, Ground Effect, Checkers!
2:25 PM
Games - Star Soccer 2010 for Mac Puts Gamers in Role of Up-and-Coming Player
2:15 PM
How-To - The Mysteries of Rosetta Housekeeping
1:33 PM
News - iPhone Game Developer Sued for Collecting User’s Cell Numbers
1:17 PM
Games - Warhammer Online Expands Trial Play Option
11:19 AM
Rumor - Apple May Be Bringing RFID to the iPhone

The Mac Observer Reader Specials

  • TypeStyler For Mac OS X is Now Shipping! Download The Free Fully Functional 60 Day Tryout at www.typestyler.com
  • RamJet Memory: Mac Pro 8-core 8GB Kit $199.99, 4GB Kits $109.99! Sale on MacBook and MacBook Pro 8GB kits $549.99! New MacBook DDR3 2GB for $49.99. iMac and Mac mini 4GB Kits for $79.99! 1TB SATA Hard Drives for $109.99! Click here
  • OWC: We Make DIY Upgrading Easy! Maximize your Apple MacBook / MacBook Pro. Up to 8.0GB Memory, up to 1.0TB HD & More. Easy Guide + Free, Detailed Installation Videos. Click here
  • Poker Mac If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
  • For the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.

  • Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!