The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Invites Journalists to Notebook-Related Media Event October 14th

Apple Invites Journalists to Notebook-Related Media Event October 14th

by , 12:20 PM EDT, October 9th, 2008

Hot on the heels of the "Brick" and $800 Mac laptop rumors, Apple Inc. has begun sending out invitations to the journalists for a media event billed under the phrase, "The spotlight turns to notebooks." The company will be hosting the event on Tuesday, October 14th.

The laptop-related event will take place in Cupertino, CA, on Apple's main corporate campus, and it will start at 10:00 AM PDT.

Even in the midst of economic uncertainty centered around the financial crisis on Wall Street, Apple has been displaying its penchant for generating headlines and hype for unannounced products.

Most recently, there have been rumors about a supposed manufacturing process called "Brick" that uses lasers and water jet cutting technologies to carve laptop cases from solid blocks of aluminum. That rumor was followed today with an unconfirmed report of an expansion of Apple's laptop line that would include a model priced starting at US$800.

"The spotlight turns to notebooks" will likely add much fuel to the fire in the days between now and Tuesday's announcement.

The date places the media event just one week ahead of the company's earnings announcement, which will take place on October 21st.


From Apple's media invitation to Tuesday's event.

Recent Headlines - Updated April 19th

Sat, 10:30 AM
Yet Another 25 Tips for Mastering iPhone Photography
Fri, 7:25 PM
Look Out Apple Haters, Android’s Monopoly on Large Screens Will End
5:20 PM
Why Apple Didn’t Try to Copy Google Glass
4:30 PM
Menu Bars Of The Stars
4:12 PM
How to Streamline System Preferences on Your Mac
2:56 PM
Microsoft Pilot Program Allows Developers to Respond to App Reviews
1:15 PM
Tavik’s Zippered Folio Case for iPad Air is Built for Travel
1:13 PM
Apple Maps Misses Your Coffee Shop, but Finds Loch Ness Monster
12:55 PM
Online Privacy: Track Which Apps Access Your Personal Information
10:56 AM
Judge Denies Rockstar Consortium’s Bid to Move Google Patent Fight to Troll Town
9:25 AM
Dropbox gets Deeper into Photo Management with Loom Purchase
8:40 AM
iTunes Radio: Create a Station from a Song or Artist
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!