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Apple Invites Journalists to Notebook-Related Media Event October 14th

Apple Invites Journalists to Notebook-Related Media Event October 14th

by , 12:20 PM EDT, October 9th, 2008

Hot on the heels of the "Brick" and $800 Mac laptop rumors, Apple Inc. has begun sending out invitations to the journalists for a media event billed under the phrase, "The spotlight turns to notebooks." The company will be hosting the event on Tuesday, October 14th.

The laptop-related event will take place in Cupertino, CA, on Apple's main corporate campus, and it will start at 10:00 AM PDT.

Even in the midst of economic uncertainty centered around the financial crisis on Wall Street, Apple has been displaying its penchant for generating headlines and hype for unannounced products.

Most recently, there have been rumors about a supposed manufacturing process called "Brick" that uses lasers and water jet cutting technologies to carve laptop cases from solid blocks of aluminum. That rumor was followed today with an unconfirmed report of an expansion of Apple's laptop line that would include a model priced starting at US$800.

"The spotlight turns to notebooks" will likely add much fuel to the fire in the days between now and Tuesday's announcement.

The date places the media event just one week ahead of the company's earnings announcement, which will take place on October 21st.


From Apple's media invitation to Tuesday's event.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Guest
Subject: YES!

YES!

Close Name:Guest
Subject: Ben

Finally!! I have been holding out since the beginning of July to switch from my five-year-old HP laptop to a MacBook.

Close Name:Guest
Subject: Snow Leopard

I will wait until the first MacBook Pro released after Snow Leopard. My trusty--dropped on a tile floor with no ill effect--MacBook will suffice for another six months.

Close Name:geoduck Posts: 1922 Joined: 30 Dec 2003
Subject: Hot Diggity D@mn

Just don't expect me to get any work done on Tuesday.



Last edited by geoduck on Fri Oct 10, 2008 8:15 am; edited 1 time in total
Reply | Quote
Close Name:Guest
Subject: New Macbooks will be nice

I just hope that they make it easier to replace the optical drive and hard drive than in the current Macbook Pros. Or at least the hard drive. I don't care about having to remove some screws, but having to practically break the machine just to upgrade a hard drive is pretty ridiculous. It kind of reminds me of RAM replacement on the old Macintosh 8500 series of desktops.

Close Name:Guest
Subject: $800 Laptops are not the answer

Dell and others have sub $400 laptops. We need a MacBook Mini kind of laptop. A Mac NetBook. Slim. Sexy. Limited to Web, sub notebook or tablet for $399. I would buy every one of my employees one. It would replace paper notepads.

Close Name:Guest
Subject: nice

it would be a fantastic change from ur pathetic 5 year old. man where u stingy or what?

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