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CNBC: Apple Likely to Hit Goldilocks Price With New MacBook

by , 12:55 PM EDT, October 13th, 2008

Pointing to Apple's own boilerplate text that the company "ignited" the personal computer revolution, Jim Goldman at CNBC said on Monday that Apple will now exercise the "nuclear option." An $899 Macbook would hit just the right price point to create a sales explosion.

The goal for Apple is to lower the price of an attractive notebook well below the magic US$1,000 figure without going so low as to damage Apple's brand. Notebooks that sell in the $500 range feel cheap and don't have the features Apple customers crave.

Mr. Goldman said that the magic number, according to his sources, is US$899.

Apple is poised now to make that move. While an $899 MacBook would lower the average selling price (ASP) of the Apple notebook line, something that might drive some analysts crazy, Apple believes that making up for that with mind share and market share, especially in the current economy, would be a smart move.

All will be revealed Tuesday, and then the world will know if Apple has hit the "Goldilocks" price point for the new MacBooks.

Some analysts, such as Gene Munster with Piper Jaffray, also expect the price points of the new MacBook Pros to be very aggressive as well.

Note: the Mac Observer's own Bryan Chaffin will be in Cupertino to provide live coverage the event on Tuesday.

Observer Comments

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Close Name:Guest
Subject:

This is called bringing down the hammer on all the Windows laptop makers. It appears to me Apple spent the last few years getting all its ducks in a row for a full scale Normandy-type assault on the laptop market and tomorrow is D-day.

Close Name:Guest
Subject: How good will it be?

With Apple's pricing on all the rest of their computers, and then comparing it to an average Windows machine with the same features, you can pretty much bet on paying way more for the Mac.

I'm just wondering how much they will drop to make this $899 and still keep the illusion that their other notebooks are actually worth the higher price.

While it may be cool to get a Mac for this price it may be so watered down that you'll just wish you had gone ahead and paid for a better one, and maybe that is their intention.

Close Name:Intruder -   TMO Mac Specialist Posts: 3149 Joined: 07 Jul 2004
Subject: Re: How good will it be?

Quote
Anonymous wrote:
With Apple's pricing on all the rest of their computers, and then comparing it to an average Windows machine with the same features, you can pretty much bet on paying way more for the Mac.


Actually, this is completely untrue. But nice try.

Go to Dell and price out the same as a Mac Pro with dual quad core Xeons. Not Core2Duos, but dual quad Xeons. Tell us what you come back with. And remember that you need to install Windows Vista Premium 64 bit to match OS X.

Close Name:Sir Harry Flashman Posts: 792 Joined: 08 Feb 2007
Subject: Trolling for dollars

Quote
Guest wrote:
With Apple's pricing on all the rest of their computers, and then comparing it to an average Windows machine with the same features, you can pretty much bet on paying way more for the Mac.

I'm just wondering how much they will drop to make this $899 and still keep the illusion that their other notebooks are actually worth the higher price.

While it may be cool to get a Mac for this price it may be so watered down that you'll just wish you had gone ahead and paid for a better one, and maybe that is their intention.


First of all the price and product that is all over the web is just speculation. When Apple makes the announcement tomorrow then we will know exactly what it is, how much it will cost.

The cost of Macs to comparably equipped PCs are close, real close. The edge goes to Mac because it runs OSX and not Windows, well it can run Windows as well.

The value of Macs over PCs is not an illusion, it is palpable.

I really doubt that Apple will water down a notebook just to make to make people wish they wish they had bought a better one.

Whatever, time will tell.

Close Name:Guest
Subject:

When do the computers become for sale online, at midnight or sometime during the day?

Close Name:Intruder -   TMO Mac Specialist Posts: 3149 Joined: 07 Jul 2004
Subject:

Not until the keynote or announcement is complete, at the earliest. It also depends on whether or not hardware has been delivered to stores. It is possible that this will announce a product that won't be available for a few weeks. That has been known to happen.

Close Name:daemon Posts: 344 Joined: 17 May 2007
Subject:

Machines with Xeons aren't competively priced, you get more bang for your buck if you go with Core 2 products, rather than Xeons, and I'm sorry but you can configure a better Dell than iMac for less money.

Quote
Intruder wrote:
Quote
Anonymous wrote:
With Apple's pricing on all the rest of their computers, and then comparing it to an average Windows machine with the same features, you can pretty much bet on paying way more for the Mac.


Actually, this is completely untrue. But nice try.

Go to Dell and price out the same as a Mac Pro with dual quad core Xeons. Not Core2Duos, but dual quad Xeons. Tell us what you come back with. And remember that you need to install Windows Vista Premium 64 bit to match OS X.

Close Name:Intruder -   TMO Mac Specialist Posts: 3149 Joined: 07 Jul 2004
Subject:

That is not what the guest said. He said "comparing it to an average Windows machine with the same features". Different chips are not the same features.

Configure an 8 core Dell. Those are the features I want.

Close Name:Guest
Subject:

While $799 would have been nice (would have bought one immediately) the price seems to be converging to around $949 according to another thread.

Close Name:Guest
Subject: Suddenly everyone's an expert

Amazing how all these guys who have screwed up the stock market are so expert on exactly the magic price for Apple laptops. This is just pumping up the share price by inventing this PC beating price point... I'll bet the analysts dump their stock just before the Apple announcements.

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