CNBC: Apple Likely to Hit Goldilocks Price With New MacBook
by , 12:55 PM EDT, October 13th, 2008
Pointing to Apple's own boilerplate text that the company "ignited" the personal computer revolution, Jim Goldman at CNBC said on Monday that Apple will now exercise the "nuclear option." An $899 Macbook would hit just the right price point to create a sales explosion.
The goal for Apple is to lower the price of an attractive notebook well below the magic US$1,000 figure without going so low as to damage Apple's brand. Notebooks that sell in the $500 range feel cheap and don't have the features Apple customers crave.
Mr. Goldman said that the magic number, according to his sources, is US$899.
Apple is poised now to make that move. While an $899 MacBook would lower the average selling price (ASP) of the Apple notebook line, something that might drive some analysts crazy, Apple believes that making up for that with mind share and market share, especially in the current economy, would be a smart move.
All will be revealed Tuesday, and then the world will know if Apple has hit the "Goldilocks" price point for the new MacBooks.
Some analysts, such as Gene Munster with Piper Jaffray, also expect the price points of the new MacBook Pros to be very aggressive as well.
Note: the Mac Observer's own Bryan Chaffin will be in Cupertino to provide live coverage the event on Tuesday.
Observer Comments
With Apple's pricing on all the rest of their computers, and then comparing it to an average Windows machine with the same features, you can pretty much bet on paying way more for the Mac.
I'm just wondering how much they will drop to make this $899 and still keep the illusion that their other notebooks are actually worth the higher price.
While it may be cool to get a Mac for this price it may be so watered down that you'll just wish you had gone ahead and paid for a better one, and maybe that is their intention.
Mon Oct 13, 2008 4:46 pm Subject: Re: How good will it be?
QuoteAnonymous wrote:
With Apple's pricing on all the rest of their computers, and then comparing it to an average Windows machine with the same features, you can pretty much bet on paying way more for the Mac.
Actually, this is completely untrue. But nice try.
Go to Dell and price out the same as a Mac Pro with dual quad core Xeons. Not Core2Duos, but dual quad Xeons. Tell us what you come back with. And remember that you need to install Windows Vista Premium 64 bit to match OS X.
Mon Oct 13, 2008 4:51 pm Subject: Trolling for dollars
QuoteGuest wrote:
With Apple's pricing on all the rest of their computers, and then comparing it to an average Windows machine with the same features, you can pretty much bet on paying way more for the Mac.
I'm just wondering how much they will drop to make this $899 and still keep the illusion that their other notebooks are actually worth the higher price.
While it may be cool to get a Mac for this price it may be so watered down that you'll just wish you had gone ahead and paid for a better one, and maybe that is their intention.
First of all the price and product that is all over the web is just speculation. When Apple makes the announcement tomorrow then we will know exactly what it is, how much it will cost.
The cost of Macs to comparably equipped PCs are close, real close. The edge goes to Mac because it runs OSX and not Windows, well it can run Windows as well.
The value of Macs over PCs is not an illusion, it is palpable.
I really doubt that Apple will water down a notebook just to make to make people wish they wish they had bought a better one.
Whatever, time will tell.
Mon Oct 13, 2008 6:00 pm Subject:
Machines with Xeons aren't competively priced, you get more bang for your buck if you go with Core 2 products, rather than Xeons, and I'm sorry but you can configure a better Dell than iMac for less money.
QuoteIntruder wrote:QuoteAnonymous wrote:
With Apple's pricing on all the rest of their computers, and then comparing it to an average Windows machine with the same features, you can pretty much bet on paying way more for the Mac.
Actually, this is completely untrue. But nice try.
Go to Dell and price out the same as a Mac Pro with dual quad core Xeons. Not Core2Duos, but dual quad Xeons. Tell us what you come back with. And remember that you need to install Windows Vista Premium 64 bit to match OS X.
Mon Oct 13, 2008 7:45 pm Subject:
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