The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Gartner: Apple's U.S. Market Share Reaches 9.5 Percent

Gartner: Apple's U.S. Market Share Reaches 9.5 Percent

by , 12:40 PM EDT, October 16th, 2008

Apple is maintaining a large double digit growth rate in its Mac sales, is maintaining its #3 position in U.S. market share, and has reached 9.5 percent of U.S. PC Shipments, according to Gartner.

Apple's U.S. market share was 9.5 percent in the Q3, 2008, compared to 7.7 percent a year ago. That's a 29.4 percent growth rate. The average growth rate for HP, Dell, Acer and Toshiba was 6.3 percent.


Source: Gartner

Worldwide, Hewlett-Packard continues to lead Dell with 18.4 percent of the PC market. Apple has not yet broken into the top five with Hewlett-Packard, Dell, Acer, Lenovo and Toshiba leading. Apple has been right behind Toshiba in other surveys, and analysts expect Apple to ship about 2.7 million total Macs worldwide in (CY) Q3. That would place Apple at about 3.4 percent worldwide.

"... [The] global PC market finally felt the impact from global economic downturn. The U.S. professional market experienced the biggest hit from the economic crunch. The U.S. home market saw definite softness in PC sales after a few quarters of strong growth," Gartner analyst Mika Kitagawa reported. "The Asia/Pacific PC market was impacted by a slowdown in China. PC growth in Latin America was slow relative to historical levels, but it was still in line with the forecast."


Source: Gartner

TMO notes as Apple continues to gain market share, especially in the U.S., Microsoft has taken note and has gone on the offensive with its new TV ad campaign and other initiatives, like the Apple Tax campaign.

Recent Headlines - Updated April 19th

Fri, 7:25 PM
Look Out Apple Haters, Android’s Monopoly on Large Screens Will End
5:20 PM
Why Apple Didn’t Try to Copy Google Glass
4:30 PM
Menu Bars Of The Stars
4:12 PM
How to Streamline System Preferences on Your Mac
2:56 PM
Microsoft Pilot Program Allows Developers to Respond to App Reviews
1:15 PM
Tavik’s Zippered Folio Case for iPad Air is Built for Travel
1:13 PM
Apple Maps Misses Your Coffee Shop, but Finds Loch Ness Monster
12:55 PM
Online Privacy: Track Which Apps Access Your Personal Information
10:56 AM
Judge Denies Rockstar Consortium’s Bid to Move Google Patent Fight to Troll Town
9:25 AM
Dropbox gets Deeper into Photo Management with Loom Purchase
8:40 AM
iTunes Radio: Create a Station from a Song or Artist
Thu, 7:56 PM
Apple’s First WSJ Mention: Just Three Words in 1978
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!