Report: Apple to Lower Notebook Orders for Current Quarter
by , 5:10 PM EST, November 10th, 2008
Apple has reduced orders for notebook computers for the current quarter by 20 to 30 percent, according to a report from Chinese-language newspaper DigiTimes. According to newspaper, manufacturing giants Quanta and Foxconn will absorb the impact of the cuts, which were also reported for PC brand Asustek, although no initial figure for the original order was listed.
Other details which have yet to be clarified include whether Apple is seeing reduced demand across the board or if the cuts pertain to a specific model. Last month, it was reported that Quanta and Foxconn were splitting orders for some 300,000-400,000 previous-generation white 13-inch MacBooks, which the Mac maker now sells for $999.
It is also possible in that Apple shifting towards manufacturing the new late 2008/"Unibody" systems which fetch $300 more per sale.
In recent weeks, Apple has admitted to seeing a drop-off in notebook demand leading up to last month's introductions, though sales were cited as having picked up once the late 2008 notebooks were introduced.
"As you know, there were rampant rumors and lots of press reports about a potential portable transition and we saw some slowing toward particularly the final weeks of September and the initial weeks of October," chief operating office Tim Cook said during a conference call. "However, once announcing [new models] last week, we saw a considerable rebound in sales and we're very, very optimistic about those results."
Observer Comments
Comments are currently closed. Please email the author instead.
Recent Headlines - Updated July 3rd
- Fri, 10:29 AM
- News - Apple Warns of Learning Interchange Security Breach
- 7:30 AM
- News - Happy Fourth of July!
- Thu, 6:07 PM
- TMO Scoop - Psystar Moves to Drop Bankruptcy Ahead of Apple Legal Battle
- 5:37 PM
- News - Uncomfirmed Reports Say Apple & Nvidia On The Outs
- 4:57 PM
- News - Microsoft Sick Over Barf Ad
- 4:09 PM
- Product News - KRK Ships R6 Passive Studio Monitor for Recording
- 3:45 PM
- John Martellaro's Blog - Particle Debris (week ending 7/2) Juiced, Joost and Goosed
- 3:12 PM
- Product News - ExactScan 2 Pro Released
- 1:56 PM
- Deal Brothers - Apple TV with 160GB Hard Drive: $324.00 Delivered
- 12:46 PM
- TMO Appearances - TMO Appearances Jeff Gamet Shares iPhone Apps on MacJury
- 10:41 AM
- Product News - Art Text 2.2 Adds New Templates, Layer Options
- 10:04 AM
- Hot Forum Topic - Deciphering Mac Sales
The Mac Observer Reader Specials
- Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
OWC:
OWC Mercury On-The-Go FW400/800/USB2/eSATA Portables. High Performance A/V Rated. Bus Powered. Up to 500GB in the Palm of your Hand. Macworld Editor's Choice. CNET 'Very Good.' From $75.99!
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
RamJet Memory: MacBook and MacBook Pro 4GB kits for $57.99! Mac Pro 4GB Kits $99.99! iMac and Mac mini 4GB Kits for $57.99! 1TB SATA Hard Drives for $109.99! Click hereFor the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

