The Mac Observer

Skip navigational links

Report: Apple to Lower Notebook Orders for Current Quarter

by , 5:10 PM EST, November 10th, 2008

Apple has reduced orders for notebook computers for the current quarter by 20 to 30 percent, according to a report from Chinese-language newspaper DigiTimes. According to newspaper, manufacturing giants Quanta and Foxconn will absorb the impact of the cuts, which were also reported for PC brand Asustek, although no initial figure for the original order was listed.

Other details which have yet to be clarified include whether Apple is seeing reduced demand across the board or if the cuts pertain to a specific model. Last month, it was reported that Quanta and Foxconn were splitting orders for some 300,000-400,000 previous-generation white 13-inch MacBooks, which the Mac maker now sells for $999.

It is also possible in that Apple shifting towards manufacturing the new late 2008/"Unibody" systems which fetch $300 more per sale.

In recent weeks, Apple has admitted to seeing a drop-off in notebook demand leading up to last month's introductions, though sales were cited as having picked up once the late 2008 notebooks were introduced.

"As you know, there were rampant rumors and lots of press reports about a potential portable transition and we saw some slowing toward particularly the final weeks of September and the initial weeks of October," chief operating office Tim Cook said during a conference call. "However, once announcing [new models] last week, we saw a considerable rebound in sales and we're very, very optimistic about those results."

Recent Headlines - Updated October 25th

Fri,5:07 PM
New Uses For Old Power Macs
5:02 PM
Apple Pay is Soaring While Competitors Crash and Burn
1:47 PM
The Camera Lens Mug: $19.99
1:19 PM
TMO Daily Observations: 2014-10-24
11:10 AM
Apple, Nike Teaming Up on Wearable Tech Project
9:37 AM
Kickstarter Project: Mouse Guard LEGO Mini Figures
8:48 AM
OS X Yosemite: Handing Calls Off to Your iPhone
Thu,8:46 PM
Yosemite: How To Fix Safari’s Address Bar
7:32 PM
If Microsoft Made a Smart Watch…
5:45 PM
X-Doria Folio Case for iPhone 6: Awkward by Nature
5:30 PM
ACM 277: Apple Pay, Apple Designs, and iPad as a Laptop Replacement
4:34 PM
Learn Apple’s Swift Programming Language for $19
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!