UK Shuts Down iPhone 3G Ad || The Mac Observer

Skip navigational links

Choose text size:

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
UK Shuts Down iPhone 3G Ad

UK Shuts Down iPhone 3G Ad

by , 12:05 PM EST, November 26th, 2008

An iPhone 3G commercial in the U.K. won't get any more air time now that the Advertising Standards Authority (ASA) has blocked the ad over complaints that it is misleading. The agency apparently received 17 complaints claiming Apple was misrepresenting the combination iPod and smartphone's Internet performance, according to BBC News.

The commercial in question stated that the iPhone's Internet performance was "really fast," and showed a Google Maps page loading in less than a second. The commercial also displays the text "Network performance will vary by location."

Apple asserted that its performance claims were "relative and not absolute," and that it was comparing the iPhone 3G to the original EDGE-based model. The ASA didn't buy Apple's argument, so the ad has been banned as misleading.

If Apple modifies the ad so that the ASA no longer sees it as misleading, the agency could allow it back on the air.

Observer Comments

Show: Subjects Only | Full Comments

Comment on this Article

Guest Posts Visible. Hide Them.
Back to top Page 1 of 1

Comments are currently closed. Please email the author instead.

Recent Headlines - Updated November 22nd

Fri, 7:07 PM: Games - Soccer Sim Championship Manager 2010 Released for Mac
6:47 PM: Games - EA Publishes Original Monopoly for iPhone
6:15 PM: News - Original Apple I on Ebay for $50K, w/Letter from Steve Jobs
6:11 PM: Games - New iPhone Games: Secret of the Lost Cavern Ep 1, New DJ Nights, More
5:47 PM: Games - Star Trek D-A-C Game Headed to the Mac Next Month
4:57 PM: Product News - TidBITS Releases “Take Control of Syncing Data in Snow Leopard”
4:26 PM: John Martellaro's Blog - Particle Debris (week ending 11/20) Stationery Pads Go Poof
2:59 PM: Free on iTunes - Musée du Louvre, Art Lite, SketchBook Mobile X and More.
1:50 PM: Deal Brothers - Acer P215H bmid 21.5” Widescreen LCD Monitor: $139.99
11:24 AM: TMO Appearances - Jeff Gamet Shares More Holiday Gift Ideas on MacJury
10:43 AM: Product News - Cocktail 4.5 for Leopard Adds QuickLook Cache Clearing
10:06 AM: News - Hack Enables Mac OS X 10.6.2 on Netbooks

The Mac Observer Reader Specials

TypeStyler For Mac OS X is Now Shipping! Download The Free Fully Functional 60 Day Tryout at www.typestyler.com
OWC: We Make DIY Upgrading Easy! Maximize your Apple MacBook / MacBook Pro. Up to 8.0GB Memory, up to 1.0TB HD & More. Easy Guide + Free, Detailed Installation Videos. Click here
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
For the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

© The Mac Observer, Inc. -- All rights reserved. All information presented on this site is copyrighted by The Mac Observer, Inc. except where otherwise noted. No portion of this site may be copied without express written consent. Other sites are invited to link to any aspect of this site provided that all content is presented in its original form and is not placed within another frame. The Mac Observer is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple, Inc.