UK Shuts Down iPhone 3G Ad || The Mac Observer

Skip navigational links

Choose text size:

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
UK Shuts Down iPhone 3G Ad

UK Shuts Down iPhone 3G Ad

by , 12:05 PM EST, November 26th, 2008

An iPhone 3G commercial in the U.K. won't get any more air time now that the Advertising Standards Authority (ASA) has blocked the ad over complaints that it is misleading. The agency apparently received 17 complaints claiming Apple was misrepresenting the combination iPod and smartphone's Internet performance, according to BBC News.

The commercial in question stated that the iPhone's Internet performance was "really fast," and showed a Google Maps page loading in less than a second. The commercial also displays the text "Network performance will vary by location."

Apple asserted that its performance claims were "relative and not absolute," and that it was comparing the iPhone 3G to the original EDGE-based model. The ASA didn't buy Apple's argument, so the ad has been banned as misleading.

If Apple modifies the ad so that the ASA no longer sees it as misleading, the agency could allow it back on the air.

Observer Comments

Show: Subjects Only | Full Comments

Comment on this Article

Guest Posts Visible. Hide Them.
Back to top Page 1 of 1

Comments are currently closed. Please email the author instead.

Recent Headlines - Updated July 6th

Mon, 5:50 PM: News - Counter-Rumor: Nvidia & Apple Doing “Just Fine”
5:28 PM: News - Arlington Police Release Video of Apple Store Shooter
4:40 PM: Deal Brothers - Apple Mac Pro 2.66GHz Intel Xeon Quad Core for $2,274.00 Delivered A/R
4:12 PM: Product News - Babylon Upgrade Adds New Translation Features to Mac Dictionary App
11:17 AM: Ted Landau's User Friendly View - Apple’s LED Cinema Display: A Too Short Story
11:11 AM: Product News - Photo Recovery for Mac Adds Photoshop Support
10:39 AM: Hot Forum Topic - iPhones in Education
8:47 AM: News - Apple Employee Injured in Store Shooting
Fri, 10:29 AM: News - Apple Warns of Learning Interchange Security Breach
7:30 AM: News - Happy Fourth of July!
Thu, 6:07 PM: TMO Scoop - Psystar Moves to Drop Bankruptcy Ahead of Apple Legal Battle
5:37 PM: News - Uncomfirmed Reports Say Apple & Nvidia On The Outs

The Mac Observer Reader Specials

Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
OWC: Big Drives, High Performance - Not High Prices! SATA 3.5" up to 1.5TB. Notebook up to 500GB. FW up to 6.0TB. 1.0TB Drive Models from as low as $97.99 www.MacSales.com
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
RamJet Memory: MacBook and MacBook Pro 4GB kits for $57.99! Mac Pro 4GB Kits $99.99! iMac and Mac mini 4GB Kits for $57.99! 1TB SATA Hard Drives for $109.99! Click here
For the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

© The Mac Observer, Inc. -- All rights reserved. All information presented on this site is copyrighted by The Mac Observer, Inc. except where otherwise noted. No portion of this site may be copied without express written consent. Other sites are invited to link to any aspect of this site provided that all content is presented in its original form and is not placed within another frame. The Mac Observer is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple, Inc.